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#REDIRECT [[Hubert Burda Media#Media and digital brands]]
{{short description|Digital news platform}}
{{Infobox website
| name = Lifestyle Asia
| logo = Lifestyle_Asia_Logo.png
| screenshot =
| collapsible =
| url = {{url|lifestyleasia.com}}
| commercial = Yes
| type = Lifestyle News
| owner = BurdaLuxury
| launch_date = 2006
| current_status = Online
}}{{Advert|date=September 2022}}
'''Lifestyle Asia''' is a digital news platform centred on luxury lifestyle, and is owned by BurdaLuxury, a subsidiary of German media conglomerate [[Hubert Burda Media]]. It was launched in 2006 in Hong Kong by Swedish entrepreneurs Richard Nilsson, Christopher Lindvall and Sebastian Svensson.<ref name=":1">{{Cite web|url=https://scandasia.com/the-lifestyle-asia-journey-ten-years-and-still-evolving/|title=The Lifestyle Asia journey: ten years and still evolving – ScandAsia|website=scandasia.com|access-date=2019-01-15}}</ref><ref>{{Cite web|url=https://luxe.digital/digital-luxury-opinions/richard-nilsson/|title=Pioneering Digital Luxury Publishing in Asia With Richard Nilsson|date=2019-04-01|website=Luxe Digital|language=en-GB|access-date=2019-05-24}}</ref>
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The website covers topics such as fashion, dining, travel, living, beauty, culture and motoring.<ref name=":0">{{Cite news |title=About - Lifestyle Asia HK |language=en-US |work=Lifestyle Asia |url=https://www.lifestyleasia.com/hk/about |access-date=2020-07-14}}</ref> It has editorial teams in [[Bangkok]], [[Hong Kong]], [[India]], [[Kuala Lumpur]] and [[Singapore]].
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== History ==
Richard Nilsson, Christopher Lindvall and Sebastian Svensson founded Lifestyle Asia in Hong Kong in July 2006. Targeted at English-speaking readers, the website was presented as a luxury city guide focusing on fashion, travel, dining and nightlife.<ref name=":1" />
The business has expanded over the years, setting up editions and dedicated teams in Singapore (2008), Bangkok (2009), Kuala Lumpur (2012), and India (2018).<ref>{{Cite web|last=Chakrabarti|first=Priyanka|date=2018-12-14|title=Welcome To India, Lifestyle Asia: India's Only Digital Platform Devoted To Luxury|url=https://travelandleisureindia.in/lifestyle-asia-india/|access-date=2020-08-07|website=Travel + Leisure India|language=en-GB}}</ref><ref>{{Cite web|title=Lifestyle Asia announce their India edition with über cool experiential launch|url=http://everythingexperiential.businessworld.in/article/Lifestyle-Asia-announce-their-India-edition-with-ber-cool-experiential-launch/08-12-2018-165032|access-date=2020-08-07|website=Everything Experiential|language=en}}</ref> The latter has two offices based in [[New Delhi]] and [[Mumbai]].<ref>{{Cite web|date=November 22, 2018|title=Burda Media brings luxury platform lifestyleasia.com to India|url=https://bestmediainfo.com/2018/11/burda-media-brings-luxury-platform-lifestyleasia-com-to-india/|access-date=2020-08-07|website=www.bestmediaifo.com}}</ref>
Lifestyle Asia was acquired in January 2017 by BurdaLuxury, formerly known as Burda International Asia,<ref>{{Cite web|title=News: Björn Rettig appointed as new CEO of BurdaLuxury|url=https://www.burda.com/en/news/bjorn-rettig-appointed-new-ceo-burdaluxury/|access-date=2020-08-07|website=www.burda.com|language=en}}</ref> a subsidiary of Hubert Burda Media.<ref>{{Cite web|last=Sainul|title=German media giant acquires Hong Kong's luxury news portal LifestyleAsia|url=https://e27.co/germany-media-giant-burda-media-acquires-hong-kongs-luxury-news-portal-lifestyleasia/|access-date=2020-08-07|website=e27|language=en}}</ref><ref>{{Cite web|title=Burda International acquires LifestyleAsia.com|url=https://www.marketing-interactive.com/burda-international-acquires-lifestyleasia-com|access-date=2020-08-07|website=www.marketing-interactive.com|language=en-gb}}</ref>
== Content ==
Lifestyle Asia focuses on luxury lifestyle in [[Asia]] and around the world, with various beats spanning fashion, dining, travel, culture, watches, jewellery, wellness, beauty, grooming, living, motoring and technology. Its content is geared towards affluent readers aged 25 to 45, and is produced by in-house editorial teams.<ref name=":0" />
The content on the site comprises mostly original editorial pieces, though Lifestyle Asia also publishes [[Native advertising|native content]]. Its stories range from lifestyle news and long form articles to dining reviews, personality interviews, and fashion lookbooks.{{Citation needed|date=September 2022}}
Past years have seen the website undergo several revamps led by prominent creative agencies such as MAQE<ref>{{Cite web|title=DrivenxDesign: Lifestyle Asia/ MAQE Bangkok Co., Ltd|url=https://drivenxdesign.com/d100/project.asp?ID=15523|access-date=2020-08-07|website=DRIVENxDESIGN|language=en}}</ref> in Bangkok and US company [[Project Worldwide|Wondersauce]].<ref>{{Cite web|title=Lifestyle Asia unveils revamped website|url=https://burda.asia/news/lifestyle-asia-unveils-revamped-website/|access-date=2020-08-07|website=BurdaLuxury}}</ref><ref>{{Cite web|title=Burda International Asia's Richard Nilsson on why the German luxury publisher is revamping its titles|url=https://www.thedrum.com/news/2019/01/04/burda-international-asias-richard-nilsson-why-the-german-luxury-publisher-revamping|access-date=2020-08-07|website=The Drum|language=en}}</ref>
In January 2020, Lifestyle Asia roped in Hong Kong firm Rush Hour Media to spearhead its latest revamp.<ref>{{Cite web|title=We proudly announce the launch of this stylish site for Lifestyle Asia|url=https://www.linkedin.com/posts/rush-hour-media_trafficbydesign-webdesign-webdevelopment-activity-6640788990108762112-TkI0|access-date=2020-08-07|website=Rush Hour Media LinkedIn|language=en}}</ref>
The current iteration of the site has a refreshed interface showcasing a multi-story homepage slider, visually-driven category dropdown menus, and multiple recirculation points including a Most Popular sidebar updated in real-time according to [[Web analytics|content analytics]]. New features include Directory, which is a guide to the trendiest local spots to eat, drink and shop at, and City Guides — curated category-focused compilations of Directory listings for easy navigation.
In July 2020, Lifestyle Asia launched LSA Curates, a site-wide travel partnership offering unique lifestyle experiences exclusive to its readers.
== Accolades ==
Lifestyle Asia has won multiple awards including a Silver award at 2017 TECH Design Awards,<ref>{{Cite web|title=2017 TECH Design Awards|url=https://drivenxdesign.com/tech17/winners_list.asp|access-date=2020-08-07|website=drivenxdesign.com}}</ref> and Digital Media Product of the Year at Magazine Publishers Association of Singapore (MPAS) in 2011 and 2012.<ref>{{Cite web|title=MPAS Announces 2012 Winners|url=https://www.marketing-interactive.com/mpas-announces-2012-winners|access-date=2020-08-07|website=www.marketing-interactive.com|language=en-gb}}</ref> It also topped the Lifestyle category on Marketing Interactive’s Digital Media of the Year list in 2016, and placed second in 2014 and 2017.<ref>{{Cite web|title=Marketing Magazine Singapore - December 2016|url=https://issuu.com/marketing-interactive/docs/mmsg_dec16|access-date=2020-08-07|website=Issuu|language=en}}</ref><ref>{{Cite web|title=Digital Media of the Year 2014|url=https://www.marketing-interactive.com/digital-media-of-the-year-2014|access-date=2020-08-07|website=www.marketing-interactive.com|language=en-gb}}</ref><ref>{{Cite web|title=Hong Kong's top digital media ranked – Media Report 2017|url=https://www.marketing-interactive.com/hong-kongs-top-digital-media-ranked-media-report-2017|access-date=2020-08-07|website=www.marketing-interactive.com|language=en-gb}}</ref>
==References==
{{Reflist}}
==External links==
*{{official|https://www.lifestyleasia.com}}
[[Category:Hong Kong news websites]]
[[Category:Mass media companies established in 2006]]
[[Category:2006 establishments in Hong Kong]]
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