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{{Short description|Beverage containing beer and other liquid ingredients}}
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A '''beer mix''' usually refers to an [[Alcoholic drink|alcoholic beverage]] which includes one or more additional ingredients. Typically, the beer mix is 40-70% [[beer]]. Popular mix-ins include [[cola]], lemon, and other fruit juices.{{Citation needed|date=August 2022}}
 
Today, beer mixes are an established part of German drinking culture and are available in a wide range of flavors and varieties, including [[Non-alcoholic drink|non-alcoholic versions]]. Though marketed primarily towards young adults, they can be enjoyed by consumers of all ages.
A beer mix usually refers to a beer-based drink which also includes one or more other taste components; the actual [[beer]] content is usually 40 to 70 per cent. The beer mix market is characterised by a wide range of products e.g. beer with cola, lemon, various lemonades, fruit juices etc.
 
== History of Beer Mixes ==
Today, beer mixes are an established part of German drinking culture and are popular amongst all age groups due to the wide range of flavours and varieties. The main target group is young adults. They are, however, enjoyed by consumers of all ages, from early adulthood up to old age. Beer mixes are available in alcoholic as well as non-alcoholic versions.
Beer mixes have been available in Germany already since the early 20th century. The “[[Radler]]" beer mix, which is still popular today, is seen as the pioneer of the market and was invented as the result of a shortage. ItThe isdrink saidoriginated that infrom the summer of 1922, when a [[Munich]] inn was so busy with cyclists that there was the threat of a beer shortage. ForIn thisorder reasonto stretch the remaining beer was mixed withsupply, [[lemonade]] towas makeadded, it last longer and this was howcreating the “Radler” came to beRadler.<ref>Cf. http://www.bierundwir.de/sorten/radler.htm {{Webarchive|url=https://web.archive.org/web/20160916224715/http://www.bierundwir.de/sorten/radler.htm |date=2016-09-16 }}, Radler / Alsterwasser, 29.05.2015, 09:55 am.</ref> Further variants followed, e.g., cola-beer as well asand wheat beer mixes followed. Up until 1993, it was only permitted to sell freshly prepared beer mixes due to legal requirements.<ref name="auto">Cf. http://www.brauer-bund.de/bier-ist-genuss/biersorten-im-portraet/biermischgetraenke.html, Biermischgetränke setzen junge Akzente, 29.05.2015, 10:37 am.</ref>
 
In 1995, the mid-sized German [[Karlsberg (brewery)|Karlsberg Brewery]] in [[Homburg (Saar)]] was the first brewery to use an amendment to the beer tax law which enabled the production and sale of ready-mixed beer mixes in bottles or tins.<ref>Cf. http:name="auto"//www.brauer-bund.de/bier-ist-genuss/biersorten-im-portraet/biermischgetraenke.html, Biermischgetränke setzen junge Akzente, 29.05.2015, 10:37 am.</ref><ref>Cf. §1 Beer tax law</ref> "MiXery Beer + Cola + X” was therefore one of the first ready-mixed cola and beer drinks. This innovation was initially met with considerable criticism from the beer industry, wherebybut the first competitors appeared on the market in 2001 and the market subsequently saw a continuous increase in sales volume.
== History of Beer Mixes ==
Beer mixes have been available in Germany already since the early 20th century. The “[[Radler]]“ beer mix which is still popular today, is seen as the pioneer of the market and was invented as the result of a shortage. It is said that in the summer of 1922 a [[Munich]] inn was so busy with cyclists that there was the threat of a beer shortage. For this reason the beer was mixed with [[lemonade]] to make it last longer and this was how the “Radler” came to be.<ref>Cf. http://www.bierundwir.de/sorten/radler.htm, Radler / Alsterwasser, 29.05.2015, 09:55 am.</ref> Further variants, e.g. cola-beer as well as wheat beer mixes followed. Up until 1993 it was only permitted to sell freshly prepared beer mixes due to legal requirements.<ref>Cf. http://www.brauer-bund.de/bier-ist-genuss/biersorten-im-portraet/biermischgetraenke.html, Biermischgetränke setzen junge Akzente, 29.05.2015, 10:37 am.</ref>
 
Further variants, which differed in the type of beer they contained as basisbase, followed. Schöfferhofer Grapefruit is hereby a pioneer in the wheat beer mixes and was launched on the market in 2007 by the Binding Brauerei Brewery.<ref>Cf. http://www.schoefferhofer-weizen-mix.de/?page_id=102, Kowalski, Alexander: Markenportrait Schöfferhofer-Weizenmix 2015., 15.04.2015, 13:51 pm.</ref>
In 1995 the mid-sized German [[Karlsberg (brewery)|Karlsberg Brewery]] in [[Homburg (Saar)]] was the first brewery to use an amendment to the beer tax law which enabled the production and sale of ready-mixed beer mixes in bottles or tins.<ref>Cf. http://www.brauer-bund.de/bier-ist-genuss/biersorten-im-portraet/biermischgetraenke.html, Biermischgetränke setzen junge Akzente, 29.05.2015, 10:37 am.</ref><ref>Cf. §1 Beer tax law</ref> "MiXery Beer + Cola + X” was therefore one of the first ready-mixed cola beer drinks. This innovation was initially met with considerable criticism from the beer industry whereby the first competitors appeared on the market in 2001 and the market subsequently saw a continuous increase in sales volume.
 
Further variants which differed in the type of beer they contained as basis, followed. Schöfferhofer Grapefruit is hereby a pioneer in the wheat beer mixes and was launched on the market in 2007 by the Binding Brauerei Brewery.<ref>Cf. http://www.schoefferhofer-weizen-mix.de/?page_id=102, Kowalski, Alexander: Markenportrait Schöfferhofer-Weizenmix 2015., 15.04.2015, 13:51 pm.</ref>
A further variant and innovation in the beer mix market followed in 2014 with the introduction of so-called “MiXery"MiXery Beer-Cocktails”Cocktails" by the Karlsberg Brewery.<ref>Cf. http://www.gudd-gess.de/regionales/regionales/article/karlsberg-bringt-mixery-beer-cocktails-auf-den-markt/, Karlsberg bringt MiXery Beer Cocktails auf den Markt, 03.06.2015, 09:37 am.</ref> These are available in the varieties [[Caipirinha]], [[Mojito]] and [[Sex on the Beach]].<ref>Cf. http://www.mixery.de/de/mixerybeercocktail {{Webarchive|url=https://web.archive.org/web/20160916224728/http://www.mixery.de/de/mixerybeercocktail |date=2016-09-16 }}, MiXery Beer-Cocktails, 03.06.2015, 09:38 am.</ref>
 
Alongside the alcoholic beer mix segment which accounts for the majority of the market, the non-alcoholic sector is also becoming increasingly significant which means thatincreasing; a growing number of alcohol-free beer mix products are also beingavailable.{{Citation launchedneeded|date=March on the market.2023}}
 
The current leader of the German alcoholic beer mix market is still the MiXery brand with “MiXery"MiXery Beer + Cola + X”X" followed by [[Krombacher]] Radler, Oettinger Radler, Beck’s Green Lemon, Schöfferhofer Grapefruit and MiXery Nastrov Flavour iced blue.<ref name="auto1">Cf. The Nielsen Company, 2015</ref> Krombacher is the non-alcoholic beer mix leader.
 
== Top 40 Beerbeer Mixesmix Brandsbrands in German Retailretail ==
Descending according to turnover.<ref>Cf. The Nielsen Company, 2015<name="auto1"/ref>
 
{| class="wikitable"
Line 39 ⟶ 42:
| 7. Bitburger || 7. [[Warsteiner]]
|-
| 8. [[Desperados (Beer)|Desperados]] || 8. Sternquell
|-
| 9. Mönchshof || 9. Beck's
Line 53 ⟶ 56:
| 14. Meisterbräu || Veltins
|-
| 15. Hacker Pschorr || 15. [[Höpfner]]{{ill|Privatbrauerei Hoepfner|de|lt=Hoepfner}}
|-
| 16. Lübzer || 16. Welde
Line 81 ⟶ 84:
| 28. [[Paulaner]] || 28. Bellheimer
|-
| 29. [[Gessner (brewery)|Gessner]] || 29. Distelhäuser
|-
| 30. [[Karlsberg (brewery)|Karlsberg]] || 30. [[Feldschlösschen]]
Line 91 ⟶ 94:
| 33. Schlappeseppel || 33. Neuzeller Klosterbräu
|-
| 34. Flensburger || 34. [[Huber]]
|-
| 35. [[Paderborner]] || 35. Unertl
Line 101 ⟶ 104:
| 38. Fiege || 38. Apoldär
|-
| 39. [[Henninger (brewery)|Henninger]] || 39. [[Hatz]]
|-
| 40. Fürstenberg || 40. Fürstenberg
|}
 
==See References also==
{{portal|Beer}}
*[[Beer cocktail]]
*[[Bierlikör]]
 
==References==
{{Reflist}}
 
[[Category:DefinitionBeer]]
[[Category:Cocktails with beer]]