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{{Short description|Aspect of design that challenges preconceptions}}
{{multiple issues|
{{external links|date=May 2014}}
{{notability|date=May 2014}}
{{primary sources|date=May 2014}}
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{{Futures studies}}
'''Critical design''' takes a [[critical theory]] based approach to design. This kind of design uses [[design fiction]] and [[speculative design]] proposals to challenge assumptions and conceptions about the role objects play in everyday life. Critical design plays a similar role to [[product design]], but does not emphasize an object's commercial purpose or physical utility. It is mainly used to share a critical perspective or inspire debate,<ref name=":0">{{Cite journal|last=Malpass|first=Matt|date=2013|title=Between Wit and Reason: Defining Associative, Speculative, and criticalCritical Design in Practice|journal=Design and Culture|volume=5:3, 333-356}}</ref> while increasing awareness of social, cultural, or ethical issues in the eyes of the public. Critical design was popularized by [[Anthony Dunne]] and [[Fiona Raby]] through their firm, [[Dunne & Raby]].
 
Critical design can make aspects of the future physically present to provoke a reaction.<ref>{{cite journal |last1=Tonkinwise |first1=Cameron |title=How We Intend to Future: Review of Anthony Dunne and Fiona Raby, Speculative Everything: Design, Fiction, and Social Dreaming |journal=Design Philosophy Papers |date=1 December 2014 |volume=12 |issue=2 |pages=169–187 |doi=10.2752/144871314X14159818597676 |s2cid=143531152 |url=https://www.tandfonline.com/doi/abs/10.2752/144871314X14159818597676}}</ref> "Critical design is critical thought translated into materiality. It is about thinking through design rather than through words and using the language and structure of design to engage people."<ref>{{cite book |last1=Dunne |first1=Anthony |last2=Raby |first2=Fiona |title=Speculative Everything: Design, Fiction, and Social Dreaming |date=6 December 2013 |publisher=MIT Press |isbn=978-0-262-01984-2 |url=https://mitpress.mit.edu/books/speculative-everything |access-date=12 December 2021 |language=en}}</ref>
'''Critical design''' takes a [[critical theory]] based approach to design. This kind of design uses [[design fiction]] and [[speculative design]] proposals to challenge assumptions and conceptions about the role objects play in everyday life. Critical design plays a similar role to product design, but does not emphasize an object's commercial purpose or physical utility. It is mainly used to share a critical perspective or inspire debate<ref name=":0">{{Cite journal|last=Malpass|first=Matt|date=2013|title=Between Wit and Reason: Defining Associative, Speculative, and critical Design in Practice|journal=Design and Culture|volume=5:3, 333-356}}</ref> while increasing awareness of social, cultural, or ethical issues in the eyes of the public. Critical design was popularized by [[Anthony Dunne]] and [[Fiona Raby]] through their firm, [[Dunne & Raby]].
It may be conflated with the [[critical theory]] or the [[Frankfurt School]], but it is not related.
 
==Definition==
A Criticalcritical Designdesign object challenges an audience's preconceptions, provoking new ways of thinking about the object, its use, and the surrounding culture. Its adverse is affirmative design: design that reinforces the status quo. For a project to succeed in Criticalcritical Designdesign, the viewer must be mentally engaged and willing to think beyond the expected and ordinary. Humor is important, but satire is not the goal.
 
Many practitioners of Criticalcritical Designdesign have never heard of the term itself, and/or would describe their work differently. Referring to it as Criticalcritical Designdesign simply garners more attention to it, and emphasizes that design has applications beyond problem solving.
 
It is more of an attitude than a style or movement; a position rather than a method. Critical design builds on this attitude by creatively critiquing concepts and ideologies using fabricated artifacts to embody commentaries around everything from consumer culture to the #MeToo Movement. Regardless of its processes, Criticalcritical Designdesign is often discussed as a unique approach in [[Design research|Design Research]], perhaps because of its focus on critiquing widely held social, cultural, and technical beliefs. The process of designing such an object, as well as the presentation and narrative around the object itself, allows for reflection on existing cultural values, morals, and practices. In making such an object, critical designers frequently employ classic design processes—research, user experience, iteration—while working to conceptualize scenarios intended to highlight social, cultural, or political paradigms.<ref>{{cite web|url=http://www.moma.org/interactives/exhibitions/2011/talktome/home.html|title=MoMA - Talk to Me}}</ref> Design as societal critique is not a new idea.
 
== History ==
[[Radical period (design)|Italian Radical Design]] of the 1960s and 70s was highly critical of prevailing social values and design ideologies.
 
The term Critical"critical Designdesign" was first used in Anthony Dunne’sDunne's book ''Hertzian Tales'' (1999)<ref>{{cite book
|last = Dunne
|first = Anthonny
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|location = Basel
|isbn = 978-3-7643-6566-0
}}</ref>
 
According to Sanders, Criticalcritical Designdesign probes an "ambiguous stimuli that
designers send to people who then respond to them, providing insights for the design process."<ref>{{cite journal
|last = Sanders
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|pages = 1–8
|issn = 0142-694X
}}</ref> Uta Brandes identifies Criticalcritical Designdesign as a discrete Design Research method<ref>{{cite book
|last = Brandes
|first = Uta
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== Function ==
To attribute to design practice, critical design broadens the vision in design from traditional practice. It is no longer limited to highlighting the physical function in product design, though this causes some ambiguities in the discussion of critical design's function as it maintains in design area. Matt Malpass addresses Larry Ligo's classification of five different types of function: Structural articulation, Physical function, Psychological function, Social function, as well as Cultural-existential function<ref>{{Cite book|title=The Concept of Function in Twentieth-Century Architectural Criticism|last=Ligo|first=Larry|publisher=MI: UMI Research Press|date=1984|isbn=9780835715423}}</ref> in his article, with a further discussion of how Modernism leaves a narrower understanding of physical utility when we think about function,<ref name=":1">{{Cite journal|last=Malpass|first=Matt|date=Spring 2015|title=Criticism and Function in Critical Design Practice|journal=Design Issues|volume= 31| issue = 2|pages=59–71 |doi=10.1162/DESI_a_00322 |s2cid=57571804 |url=http://ualresearchonline.arts.ac.uk/7921/1/DESI3102_pp59-pp71_vB.pdf }}</ref> which leads to the ambiguity in Criticalcritical Designdesign's function. As critical design focuses on present social, cultural, and ethical implications of design objects and practice,<ref name=":0" /> Itit mostly emphasizes on social and cultural impact from its function.
 
In addition, critical design objects have a lot of potential to contribute to testing ideas during the process of the development of new technology. As Dunne and Raby express their concerns about always lacking communication between the specialists and the general public to form a two-way discussion of new technology. It always limits to one-way flow from specialists to the public.<ref>{{Cite web|url=http://www.dunneandraby.co.uk/content/bydandr/42/0|title=Towards a Critical Design|date=2013|website=Dunne & Raby}}</ref> Critical design provides a stage to give scenarios, completes the dialog between specialists and the general public and helps to collect feedback from the public for further refinements before the idea is going too far for any changes.
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|location = Cambridge
|isbn = 978-0-262-06268-8
}}</ref> the same year that [[Lindsay Grace]] started the [[Critical Gameplay]] project. Grace's Critical Gameplay project is an internationally exhibited collection of video games that apply Criticalcritical Designdesign. The games provoke questions about the way games are designed and played. The [[Critical Gameplay]] Game, Wait, was awarded the [[Games for Change]] hall of fame award for being one of the 5 most important games for social impact since 2003. The work has been shown at [[Electronic Language International Festival]], [[Games, Learning & Society Conference]], [[Conference on Human Factors in Computing Systems]] among other notable events.
 
== Critiques ==
As critical design has gained mainstream exposure, the discipline has been itself criticized by some for dramatizing so-called 'dystopian scenarios,' which may, in fact, be reflective of real-life conditions in some places in the world. Some see Criticalcritical Designdesign as rooted in the fears of a wealthy, urban, western population and failing to engage with existing social problems. As an example, a project titled ''Republic of Salivation'', by designers Michael Burton and Michiko Nitta, featured as part of [[Museum of Modern Art|MoMA]]'s Design and Violence series, portrays a society plagued by overpopulation and food scarcity which is reliant on heavily modified, government-provided, nutrient blocks.<ref>{{cite web|url=http://designandviolence.moma.org/republic-of-salivation-michael-burton-and-michiko-nitta/|title=Republic of Salivation (Michael Burton and Michiko Nitta)|date=19 December 2013}}</ref> Certain media responses to the work, point to the "presumed naivety of the project," which presents a scenario that "might be dystopian to some, but in some other parts of the world it has been the reality for decades."<ref>{{cite web|url=https://medium.com/@luizaprado/questioning-the-critical-in-speculative-critical-design-5a355cac2ca4|title=Questioning the "critical" in Speculative & Critical Design: A rant on the blind privilege that permeates most Speculative Design projects.|last=luizaprado|date=4 February 2014}}</ref>
 
== Critical acclaim ==
In recognition of their formalization of the field, Anthony Dunne and Fiona Raby were presented with the inaugural [[MIT Media Lab]] Award in June 2015 with director [[Joichi Ito]] pointing out that "[Dunne and Raby's] pioneering approach to Criticalcritical Designdesign and its intersection with science, technology, art, and the humanities has changed the landscape of design education and practice worldwide."<ref>{{cite web|url=https://medium.com/@medialab/introducing-the-media-lab-award-795ac9e7a8d9|title=Introducing the Media Lab Award|first=MIT Media|last=Lab|date=16 July 2015}}</ref>
 
== Distinctions with Conceptual art ==
Conceptual art practice has a very similar role as critical design since both of them are sharing critical perspectives to the public and being commentators to issues, the public may get confused to understand these two different fields. However, Matt Malpass points out that the critical designer still applies the skills from the training and practice as designer but re-orientates these skills from a focus on practical ends to a focus on design work that functions symbolically, culturally, existentially, and discursively.<ref name=":1" /> Critical design objects are made precisely based on the design principles and carefully follow the design and design research process. Also, critical design objects always stay close to people's everyday life. They tend to be tested on real people and get feedback for further developments. Conceptual art usually associates with gallery spaces and mostly tends to apply the artistic media in the process.
 
== Exhibitions ==
* [http://designandviolence.moma.org Design and Violence] (MoMA), 2005
* [[Talk to Me (exhibition)|Talk to Me]] (MoMA), 2011
 
== See also ==
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* [[Critical technical practice]]
* [[Science fiction prototyping]]
* [[Speculative design]]
 
* [[Talk to Me (exhibition)|Talk to Me]] (MoMA), 2011
== References ==
{{Reflist|colwidth=24em}}
*
 
== Further reading ==
* Jahn, Gwyllim, Thomas Morgan and Stanlislav Roudavski (2014). 'Mesh Agency', in ''Design Agency: Proceedings of the 34th Annual Conference of the Association for Computer-Aided Design in Architecture (ACADIA)'', ed. by David Gerber, Alvin Huang and Jose Sanchez, pp.&nbsp;135–144 [https://www.academia.edu/8780337/Mesh_Agency PDF]
 
== External links ==
* [http://dunneandraby.co.uk Dunne & Raby]
* [http://www.noamtoran.com Noam Toran]
* [http://gsadesigninnovation.com/about-indi/people/elio-caccavale/ Elio Caccavale]
* [http://www.nyu.edu/projects/xdesign Natalie Jeremijenko]
* [http://www.jurgenbey.nl Jurgen Bey]
* [http://www.auger-loizeau.com Auger Loizeau]
* [http://www.troika.uk.com Troika]
* [http://www.fabrica.it/ FABRICA]
* [http://www.CriticalGameplay.com Critical Gameplay Project]
* [http://www.we-make-money-not-art.com/archives/2007/03/designing-criti.php Designing Critical Design, part 1]
* [http://www.we-make-money-not-art.com/archives/2007/03/designing-criti-1.php Designing Critical Design, part 2]
* [https://web.archive.org/web/20080517212724/http://www.monomo.co.uk/blog/2007/03/21/how-should-we-critique-critical-design How should we critique ‘Critical Design’?]
* [https://web.archive.org/web/20080728074338/http://tdd.elisava.net/coleccion/24/ibars-en Don't Panic by Roger Ibars (article)]
* [http://www.culturewars.org.uk/2007-06/panic.htm Review of Don't Panic]
* [https://web.archive.org/web/20090308023830/http://www.iconeye.com/index.php?option=com_content&view=article&id=3036 Critical Design F.A.Q]
* [http://www.memefest.org Memefest, Radical Design + Communication]
 
{{Critical theory}}