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{{good article}}
{{short description|Fox affiliate in La Crosse, Wisconsin}}
{{Use mdy dates|date=
{{Infobox television station
| callsign
| logo_alt
▲| logo = WLAX-WEUX Logo.png
▲| logo_alt = In a dark blue, the all-capital Fox logo sits next to two numerals in white on a red curved rectangular background, "25" and "48" with a slight separation. Beneath that logo, a smaller curved rectangle with a dark blue background contains the text "LA CROSSE • EAU CLAIRE" in all capital letters.
▲| branding = Fox 25/48
| affiliations
▲| digital = 33 ([[UHF]])
▲| virtual = 25
▲| affiliations = {{ubl|'''25.1:''' [[Fox Broadcasting Company|Fox]]|''for others, see {{Section link||WLAX subchannels}}''}}
▲| airdate = {{start date and age|1986|11|10|p=y}}
▲| location = [[La Crosse, Wisconsin]]
▲| country = United States
▲| callsign_meaning = La Crosse, with "Crosse" represented as an X
▲| former_callsigns = WWQI (CP, 1982–1985)
| former_channel_numbers = {{ubl|'''Analog:''' 25 (UHF, 1986–2009)|'''Digital:''' 17 (UHF, 2004–2020)}}
| owner
| licensee
▲| erp = 1,000 kW
▲| haat = {{convert|295|m|ft|0|abbr=on}}
▲| facility_id = 2710
▲| coordinates = {{nowrap|{{coord|43|48|16|N|91|22|19.8|W|type:landmark_scale:2000}}}}
▲| licensing_authority = [[FCC]]
| embed_header = Satellite station
▲| website = {{URL|https://www.wiproud.com}}
|
▲| child = yes
▲| callsign = WEUX
▲| city = Chippewa Falls, Wisconsin
▲| digital = 21 (UHF)
▲| virtual = 48
▲| affiliations = {{ubl|'''48.1:''' Fox|''for others, see {{Section link||WEUX subchannels}}''}}
▲| airdate = {{start date and age|1993|2|8|p=y}}
▲| location = [[Chippewa Falls]]–[[Eau Claire, Wisconsin]]
▲| callsign_meaning = "Eau Claire Fox"
| former_channel_numbers = {{ubl|'''Analog:''' 48 (UHF, 1993–2009)|'''Digital:''' 49 (UHF, 2006–2019)}}
| erp
| haat
| facility_id
| coordinates
| licensing_authority
}}
}}
'''WLAX''' (channel 25),
WLAX in La Crosse went on the air in November 1986, after two sales of the permit, as the original [[independent station]] in the market. It joined Fox shortly afterward. [[Family Group Broadcasting]], which put the station on the air, attempted to build the Eau Claire station as a satellite of WEUX, but fell into bankruptcy before it could do so. Aries Telecommunications of [[Green Bay, Wisconsin|Green Bay]] bought WLAX and the then-unbuilt WEUX in 1991, with WEUX beginning broadcasting in 1993. [[Grant Broadcasting]] acquired the pair in 1996, and Nexstar acquired Grant's stations in 2014. The stations air a 9 p.m. local newscast produced by local [[NBC]] affiliate [[WEAU]].
==History==
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===Construction of WEUX===
The addition of a channel 48 station at [[Chippewa Falls]] had been planned since the mid-1980s. Pat Bushland of Bushland Radio Specialties, owner of radio station [[WCFW]], was first to apply for the station in 1984.<ref name="Chip841115">{{Cite news |url=https://www.newspapers.com/clip/104121959/bushland-applies-for-chippewa-falls-tele/ |date=November 15, 1984 |page=1A |first=Rod |last=Stetzer |title=Bushland applies for Chippewa Falls television station |newspaper=Chippewa Herald-Telegram |location=Chippewa Falls, Wisconsin |via=Newspapers.com |access-date=June 20, 2022 |archive-date=June 20, 2022 |archive-url=https://web.archive.org/web/20220620231516/https://www.newspapers.com/clip/104121959/bushland-applies-for-chippewa-falls/ |url-status=live}}</ref><!-- Thu --> Family Group Broadcasting then also filed for the channel in September 1986;<ref name="Chip870218">{{Cite news |url=https://www.newspapers.com/clip/104122090/florida-company-wants-to-put-tv-station/ |date=February 18, 1987 |page=1A |first=John |last=Matthews |title=Florida company wants to put TV station in Chippewa Falls |newspaper=Chippewa Herald-Telegram |location=Chippewa Falls, Wisconsin |via=Newspapers.com |access-date=June 20, 2022 |archive-date=June 20, 2022 |archive-url=https://web.archive.org/web/20220620231516/https://www.newspapers.com/clip/104122090/florida-company-wants-to-put-tv-station/ |url-status=live}}</ref><!-- Wed --> helped by its favorable [[comparative hearing]] status as not already owning a station in Chippewa Falls, it prevailed in a settlement with Bushland in 1987 and announced plans to build it as a satellite of WLAX
After the deal was consummated in October 1991,<ref name="Gree911019">{{Cite news|url=https://www.newspapers.com/clip/118940058/channel-26-is-bought-finco-is-replaced/|date=October 19, 1991|page=D-2|first=Warren|last=Gerds|title=Channel 26 is bought; Finco is replaced at 5|newspaper=Green Bay Press-Gazette|location=|via=Newspapers.com|access-date=February 18, 2023|archive-date=February 18, 2023|archive-url=https://web.archive.org/web/20230218054155/https://www.newspapers.com/clip/118940058/channel-26-is-bought-finco-is-replaced/|url-status=live}}</ref><!-- Sat --> the [[Federal Communications Commission]] (FCC) approved a key modification of the WEUX construction permit, allowing construction to finally proceed at a site near [[Lafayette, Chippewa County, Wisconsin|Lafayette]].<ref name="Lead920313">{{Cite news|url=https://www.newspapers.com/clip/104123326/fcc-grants-permit-to-weux-owners/|date=March 13, 1992|page=1A|first=Rod|last=Stetzer|title=FCC grants permit to WEUX owners|newspaper=Leader-Telegram|location=|via=Newspapers.com|access-date=February 17, 2023|archive-date=February 17, 2023|archive-url=https://web.archive.org/web/20230217064234/https://www.newspapers.com/clip/104123326/fcc-grants-permit-to-weux-owners/|url-status=live}}</ref><!-- Fri --> The station finally began broadcasting on February 9, 1993, as a straight simulcast of WLAX. Previously, viewers in Eau Claire, Chippewa Falls, and other locations in the market's northern portion had to rely on cable to watch Fox programming.<ref name="Lead930209">{{Cite news|url=https://www.newspapers.com/clip/104122607/new-tv-station-finally-on-the-air/|date=February 9, 1993|page=1A, [https://www.newspapers.com/clip/104122592/efforts-to-found-station-span-nearly-a-d/ 2A]|first=Rod|last=Stetzer|title=New TV station finally on the air|newspaper=Leader-Telegram|location=Eau Claire, Wisconsin|via=Newspapers.com|access-date=February 17, 2023|archive-date=February 17, 2023|archive-url=https://web.archive.org/web/20230217064233/https://www.newspapers.com/clip/104122607/new-tv-station-finally-on-the-air/|url-status=live}}</ref><!-- Tue --> A new tower was built for WEUX at Colfax in 1995, housing a new transmitter facility broadcasting at the increased effective radiated power of 1.5 million watts.<ref name="Lead950818">{{Cite news|url=https://www.newspapers.com/clip/118824739/weux-building-new-tower/|date=August 18, 1995|page=1B|title=WEUX building new tower|newspaper=Leader-Telegram|location=|via=Newspapers.com|access-date=February 17, 2023|archive-date=February 17, 2023|archive-url=https://web.archive.org/web/20230217064234/https://www.newspapers.com/clip/118824739/weux-building-new-tower/|url-status=live}}</ref><!-- Fri --> [[Grant Broadcasting]] acquired WLAX/WEUX from Aries in 1996.<ref name="Lead951010">{{Cite news|url=https://www.newspapers.com/clip/104123290/fox-affiliates-may-be-sold-to/|date=October 10, 1995|page=1B|first=Rod|last=Stetzer|title=Fox affiliates may be sold to Florida-based company|newspaper=Leader-Telegram|location=Eau Claire, Wisconsin|via=Newspapers.com|access-date=February 17, 2023|archive-date=February 17, 2023|archive-url=https://web.archive.org/web/20230217064234/https://www.newspapers.com/clip/104123290/fox-affiliates-may-be-sold-to/|url-status=live}}</ref><!-- Tue -->
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==Technical information==
WLAX and WEUX broadcast two shared channels (Fox and [[Antenna TV]]) as well as two unique [[
===WLAX subchannels===
|