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| logo = Voodoo Logo.svg
| type = [[Privately held company|Private]]
| industry = [[Video game industry|Video games]], [[mobile app]]s
| founded = {{Start date and age|df=yes|2013}}
| founders = {{Unbulleted list|Alexandre Yazdi|Laurent Ritter}}
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| hq_location_country = France
| area_served = Worldwide
| key_people = {{Unbulleted list|class=nowrap|Alexandre Yazdi ([[Chief executive officer|CEO]])|Gabriel Rivaud ([[Vice-president|VP]], games)}}
| products = ''[[Hole.io]]'', ''[[BeReal]]'', ''Block Jam 3D'', ''Mob Control''
| owner = {{Unbulleted list|class=nowrap|[[Goldman Sachs]] (minority stake)|[[Tencent]] (minority stake)|[[Groupe Bruxelles Lambert]] (16%)}}
| num_employees = 750<ref>{{cite web |title=Mobile video game: French unicorn Voodoo has drawn a line under hypercasual |url=https://www.lesechos.fr/tech-medias/hightech/jeu-video-mobile-la-licorne-francaise-voodoo-a-tire-un-trait-sur-lhypercasual-2045360 |website=Les Echos |access-date=1 August 2024}}</ref>
| num_employees = 335<ref name="PGbiz: Tibo" />
| num_employees_year = 20212023
| website = {{URL|https://www.voodoo.io/|voodoo.io}}
| revenue = {{Increase}} $570 million (2023)<ref>{{cite web |title=Mobile video game: French unicorn Voodoo has drawn a line under hypercasual |url=https://www.lesechos.fr/tech-medias/hightech/jeu-video-mobile-la-licorne-francaise-voodoo-a-tire-un-trait-sur-lhypercasual-2045360 |website=Les Echos |access-date=1 August 2024}}</ref>
}}
 
'''Voodoo SAS''' (also referred to as '''Voodoo.io''') is a French [[video game developer]] and [[Video game publisher|publisher]] based in [[Paris]]. The company was founded in 2013 by Alexandre Yazdi and Laurent Ritter. Voodoo's games, began predominantly as [[free-to-play]] "[[hyper-casual game]]s", which they helped popularize. Since then, the company has shifted to developing and publishing casual games and apps. Its games have been collectively downloaded 5&nbsp;[[1,000,000,000|billion]] times as of May 2021. By February 2022, their apps surpassed 6 &nbsp;billion installs.<ref>{{Cite web |lastname=Astle |first=Aaron |last2=Writer |first2=Staff |title=Voodoo surpasses"PGbiz: 6 billion" downloads across games and apps |url=https://www.pocketgamer.biz/news/78161/voodoo-passes-six-billion-downloads/ |access-date=2023-03-16 |website=pocketgamer.biz}}</ref> The company has been criticised for [[Video game clone|cloning]] other games.
 
== History ==
Voodoo was founded in 2013 by Alexandre Yazdi and Laurent Ritter.<ref name="Les Echos: Funding" /> They had been friends since high school and had previously founded Studio Cadet in 2012, a services company for websites and mobile applications.<ref name="Les Echos: Quiz Run" /> Yazdi became the [[chief executive officer]] of Voodoo, while Gabriel Rivaud acted as the [[vice-president]] of games.<ref name="VentureBeat: Goldman Sachs" /> According to Rivaud, the company was in turmoil for its first four years in operation and opted to change its business strategy thereafter.<ref name="VentureBeat: Goldman Sachs" /> Using data it gathered from its previous games, the company designed its newer games to attract more players.<ref name="VentureBeat: Goldman Sachs" /> Using the [[Unity (game engine)|Unity]] game engine, Voodoo tested one new game roughly every week. This method resulted in the successful release of ''Paper.io'' in 2016.<ref name="Les Echos: Turnover" />
 
Through 2017, Voodoo quadrupled its staff count to 80 and expected to grow to 150 people by the end of 2018.<ref name="Les Echos: Funding" /> In May 2018, the American banking company [[Goldman Sachs]], through its West Street Capital Partners VII fund, invested {{US$|200&nbsp;million}} in Voodoo.<ref name="Les Echos: Funding" /> It was the largest fundraising in the French technology sector since 2015.<ref name="Les Echos: Funding" /> Yazdi and Ritter retained control of the company.<ref name="Les Echos: Funding" /> At the time, Voodoo had, aside from its Paris headquarters, offices in [[Montpellier]] and [[Strasbourg]].<ref name="Les Echos: Funding" /> A development studio in [[Berlin]], Germany, was established in December 2018, headed by [[general manager]] Alexander Willink.<ref name="GIbiz: Berlin opening" /> The studio started out with roughly ten people, looking to eventually expand to 40 employees.<ref name="GIbiz: Berlin opening" /> ItVoodoo later hired key employees from developers [[Blizzard Entertainment]], [[King (company)|King]], and Mamau.<ref name="PGbiz: Berlin hires" />
 
By September 2019, Voodoo employed 220 people, including 150 at its Paris headquarters.<ref name="Les Echos: Turnover" /> A publishing office in [[Istanbul]], Turkey, was announced in August 2019 and is headed by publishing director Corentin Selz.<ref name="PGbiz: Istanbul interview" /> This continued with the opening of a [[Montreal]] development studio in November 2019, led by Mehdi El Moussali, a former [[Video game producer|producer]] for [[Gameloft]].<ref name="GIbiz: Montreal opening" /> ThroughDuring this new locationtime, Voodoo intended to expand and transition beyond hyper-casual games.<ref name="GIbiz: Montreal opening" /> The company acquired [[Shoreditch]]-based developer Gumbug in December that year.<ref name="VentureBeat: Gumbug" />
 
By July 2020, [[Tencent]] was looking to acquire a minority stake in Voodoo, which was still majority-owned by Yazdi and Ritter.<ref name="SeekingAlpha: Tencent" /> Tencent acquired a minority stake to undisclosed terms in August that year. At this time, Voodoo was valued at {{US$|1.4&nbsp;billion|long=no}}.<ref name="TechCrunch: Tencent" /> According to Yazdi, this deal would help Voodoo to extend their games into the Asia-Pacific market.<ref name="Gamasutra: Tencent" /> Voodoo subsequently opened offices in Singapore and Japan later that month, headed by Julian Corbett and Ben Fox, respectively.<ref name="GIbiz: Singapore/Japan opening" /> In total in 2020, Voodoo saw revenues of {{€|380&nbsp;million}}, up from {{€|1&nbsp;million}} in 2016.<ref name="Les Echos: Turnover" /> The company announced an investment in Istanbul-based developer Fabrika Games in September 2020,<ref name="PGbiz: Fabrika Games" /> and acquired Parisian developer OHM Games in December. OHM Games had developed four games for Voodoo in 2020, which together generated 260&nbsp;million downloads.<ref name="PGbiz: OHM Games" /> Voodoo further bought BidShake, a [[Tel Aviv]] company developing a marketing automation platform, in June 2021.<ref name="GIbiz: BidShake" /> [[Groupe Bruxelles Lambert]] acquired a 16% stake in Voodoo for {{€|266&nbsp;million}} in August 2021, valuing Voodoo at {{€|1.7&nbsp;billion}}.<ref name="Tech.eu: GBL" /> Voodoo acquired the Israeli studio Beach Bum in September for a reported price of {{US$|250–300&nbsp;million|long=no}}.<ref name="GIbiz: Beach Bum" /><ref name="Reuters: Beach Bum" />
 
The company transitioned from “hyper-casual” to “hybrid casual” in 2021.<ref>{{cite web |title=How Voodoo identifies hundreds of hit titles with GameAnalytics |url=https://gameanalytics.com/case-studies/voodoo/ |website=Game Analytics |access-date=19 August 2024}}</ref>
 
Voodoo acquired Beach Bum in September for a reported price of {{US$|250–300&nbsp;million|long=no}}.<ref name="GIbiz: Beach Bum" /><ref name="Reuters: Beach Bum" /> The Israeli company, the developer of video game adaptations of [[Board game|board]] and [[card game]]s, had an annual revenue of {{US$|70&nbsp;million|long=no}} at the time of acquisition.<ref name="Globes: Beach Bum" /> In 2023, Voodoo reported {{US$|570&nbsp;million|long=no}} in revenue, mostly from [[in-app purchase]]s. Hypercasual games accounted for only 25% of this revenue. Hybrid casual games, Mob Control and Block Jam grossed nearly
{{US$|100&nbsp;million|long=no}} each.<ref name="Les Echos: Unicorn" />
 
== Games ==
The majority of Voodoo's games arewere [[free-to-play]] "[[hyper-casual game]]s" developed for the [[Android (operating system)|Android]] and [[iOS]] mobile [[operating systems]].<ref name="Gamasutra: Goldman Sachs" /> Games released by the company in this genre include ''Helix Jump'', ''Baseball Boy'', ''Snake vs Block'', ''[[Hole.io]]'', ''Aquapark.io'', ''Purple Diver'', ''Crowd City'', and ''Paper.io''.<ref name="VentureBeat: Gumbug" /><ref name="Financial Times: hyper-casual" /> Voodoo games were downloaded 2&nbsp;[[1,000,000,000|billion]] times by April 2019,<ref name="PGbiz: two billion" /> 3.7&nbsp;billion downloads by May 2020,<ref name="PGbiz: Approach" /> and 5&nbsp;billion by May 2021.<ref name="PGbiz: five billion" /> In December 2019, Voodoo games had 2.6&nbsp;billion downloads, 300&nbsp;million [[monthly active users]] (MAUs), and 1&nbsp;billion individual players, making Voodoo the leading mobile games publisher.<ref name="VentureBeat: Gumbug" /> ''Helix Jump'', developed by H8games, became Voodoo's most successful game by number of downloads.<ref name="Financial Times: hyper-casual" /><ref name="PGbiz: Helix Jump" /> It was the most-downloaded game of 2018 with 334&nbsp;million installs, amassing more than 500&nbsp;million by August 2020.<ref name="Financial Times: hyper-casual" /><ref name="VentureBeat: Helix Jump">{{cite web |url=https://venturebeat.com/business/apptopia-helix-jump-led-all-mobile-games-in-q4-2018-with-25-6-million-daily-players/ |title=Apptopia: Helix Jump led all mobile games in Q4 2018 with 25.6 million daily players |first=Adam |last=Blacker |date=17 January 2019 |website=[[VentureBeat]] |access-date=6 Nay 2024 |archive-date=https://web.archive.org/web/20240510201648/https://venturebeat.com/business/apptopia-helix-jump-led-all-mobile-games-in-q4-2018-with-25-6-million-daily-players/ |archive-url= |url-status=live}}</ref>
Voodoo also operates the Blitz app, a gaming platform allowing players to compete in various mobile games and participate in tournaments with cash prizes.<ref>{{cite web |title=Skillz files suit against Voodoo as part of its ongoing bot battle |url=https://venturebeat.com/games/skillz-files-suit-against-voodoo-as-part-of-its-ongoing-bot-battle/ |website=Venture Beat |access-date=1 August 2024}}</ref> Paper.io 2, released in 2018, has been downloaded 266 million times.<ref>{{cite web |title=Voodoo, spécialiste du jeu mobile, nouvelle licorne française grâce au géant Tencent |url=https://www.clubic.com/pro/actualite-10412-voodoo-specialiste-du-jeu-mobile-nouvelle-licorne-francaise-grace-au-geant-tencent.html |website=Clubic |access-date=13 August 2024}}</ref>
 
Voodoo launched Mob Control in 2021. The project was released as a hyper-casual game but development shifted post-release to hybrid-casual. Also in 2021, Voodoo published Collect Em All developed by Tarboosh Games.<ref>{{cite web |title=Mob Control: hybridising a hypercasual hit |url=https://www.pocketgamer.biz/mob-control-hybridising-a-hypercasual-hit/ |website=Pocket Gamer |access-date=13 August 2024}}</ref><ref>{{cite web |title=Voodoo acquires Tarboosh Games after partnering on past projects |url=https://www.pocketgamer.biz/voodoo-acquires-tarboosh-games-after-partnering-on-past-projects/ |website=Pocket Gamer |access-date=13 August 2024}}</ref> Voodoo published Block Jam 3D, a block-matching puzzle game, in 2022.<ref>{{cite web |title=Tech company known for repetitive ads on YouTube purchases BeReal for $500M |url=https://cybernews.com/news/tech-company-buys-bereal-for-millions/ |website=Cyber News |access-date=13 August 2024}}</ref>
 
===Publishing===
 
Expanding on the prototyping model of its internal developers, Voodoo began publishing games by external studios. External developers can submit games through an online platform for Voodoo to evaluate. The publisher has worked with over 2,000 such studios, which account for 75% of Voodoo's releases. If a game meets the criteria, it is published by Voodoo which supports product improvements, user acquisition, and monetization.<ref name="Les Echos: Turnover" />
 
Voodoo bought BidShake in June 2021, a Tel Aviv company developing a marketing automation platform offering cross-channel advertising solutions for mobile games and apps.<ref>{{cite web |title=Voodoo acquires marketing automation platform Bidshake |url=https://www.gamesindustry.biz/voodoo-acquires-marketing-automation-platform-bidshake |website=Games Industry |access-date=3 September 2024}}</ref>
 
== Apps ==
 
Outside of games, Voodoo developed the [[social media]] platform Wizz in 2020. As of August 2021, the platform has 1&nbsp;million MAUs in the United States.<ref name="Les Echos: Turnover" /> The company also acquired WeMoms in 2021. WeMoms is a social media platform for women and mothers.<ref>{{cite web |title=These social networks for women are the opposite of Instagram |url=https://www.lesechos.fr/start-up/ecosysteme/ces-reseaux-sociaux-pour-femmes-a-loppose-dinstagram-2087388 |website=Les Echos |access-date=3 September 2024}}</ref>
 
In June 2024, Voodoo acquired the photo-sharing app [[BeReal]] for €500 million. BeReal’s main user base is in the US, France, and Japan. The app has had 50 million users since 2022.<ref>{{cite web |title=Photo-sharing app BeReal acquired by Voodoo for €500mn |url=https://www.ft.com/content/2c1d3fa8-e3a8-48e3-b252-9b4059876412 |website=FT |access-date=15 July 2024}}</ref>
External developers can submit games through an online platform for Voodoo to evaluate. The publisher has worked with over 2,000 such studios, which account for 75% of Voodoo's releases. The company finances select studios and supports them during the prototyping phase, receiving a [[Royalty payment|royalty]] share in return.<ref name="Les Echos: Turnover" /> Outside of games, Voodoo developed the [[social media]] platform Wizz in 2020. As of August 2021, the platform has 1&nbsp;million MAUs in the United States.<ref name="Les Echos: Turnover" />
 
== Reception ==
Voodoo has been criticised for releasing apparent [[Video game clone|clones]] of [[indie game]]s. These include ''Infinite Golf'' (similar to ''[[Desert Golfing]]''{{--)}}, ''Twisty Road'' (''[[Impossible Road]]''{{--)}}, ''The Fish Master'' (''[[Ridiculous Fishing]]''{{--)}}, ''Flappy Dunk!'' (''[[Flappy Bird]]''{{--)}}, ''Rolly Vortex'' (''[[Rolling Sky]]''{{--)}}, ''The Cube'' (''[[Curiosity: What's Inside the Cube?]]''{{--)}}, and ''Hole.io'' (''[[Donut County]]''{{--)}}.<ref name="Kotaku: Donut County" /><ref name="GIbiz: Donut County" /><ref name="Variety: Donut County" /> In the case of ''Hole.io'', the game used the core gameplay mechanic of ''Donut County'' that has the player controls a hole in the ground to consume objects within the environment, progressively growing wider to be able to consume larger objects.<ref name="Kotaku: Donut County" /><ref name="Polygon: Dont County" /> Ben Esposito had been working on ''Donut County'' for more than five years when ''Hole.io'' released in mid-2018, before ''Donut County''{{'s}} publication.<ref name="Variety: Donut County" /><ref name="Engadget: ripping off indies" /> In response to an inquiry from ''[[Variety (magazine)|Variety]]'', Voodoo stated that ''Hole.io'' was not a clone of ''Donut County'', although both were in the same sub-genre of games. ''Variety''{{'}}s Michael Futter noted that these games were the only two in this genre.<ref name="Variety: Donut County" />
 
== Accolades ==
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{{Reflist|refs=
 
<ref name="BFM TV: Awards 2019">{{cite AV media |url=https://www.bfmtv.com/economie/replay-emissions/bfm-awards/bfm-awards-2019-la-pepite-du-jeu-video-voodoo-recoit-le-prix-de-la-revelation-de-l-annee_VN-201911070280.html |title=BFM Awards 2019 : la pépite du jeu vidéo Voodoo reçoit le prix de la révélation de l'année |language=fr |trans-title=BFM Awards 2019: video game nugget Voodoo receives revelation of the year award |date=7 November 2019 |publisher=[[BFM TV]] |access-date=29 September 2021 |archive-date=26 October 2021 |archive-url=https://web.archive.org/web/20211026012026/https://www.bfmtv.com/economie/replay-emissions/bfm-awards/bfm-awards-2019-la-pepite-du-jeu-video-voodoo-recoit-le-prix-de-la-revelation-de-l-annee_VN-201911070280.html |url-status=live }}</ref>
 
<ref name="Engadget: ripping off indies">{{cite web |url=https://www.engadget.com/2018/07/11/mobile-clones-app-store-google-play-indie-voodoo/ |title=Mobile-gaming titans keep ripping off indies |first=Jessica |last=Conditt |date=11 July 2018 |website=[[Engadget]] |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20180909080200/https://www.engadget.com/2018/07/11/mobile-clones-app-store-google-play-indie-voodoo/ |archive-date=9 September 2018 |url-status=live}}</ref>
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<ref name="GIbiz: Singapore/Japan opening">{{cite web |url=https://www.gamesindustry.biz/articles/2020-08-26-voodoo-opens-singapore-japan-studios |title=Voodoo opens Singapore, Japan offices |first=Rebekah |last=Valentine |date=26 August 2020 |website=[[GamesIndustry.biz]] |access-date=27 August 2020 |archive-date=26 August 2020 |archive-url=https://web.archive.org/web/20200826215029/https://www.gamesindustry.biz/articles/2020-08-26-voodoo-opens-singapore-japan-studios |url-status=live}}</ref>
 
<ref name="Globes: Beach Bum">{{cite web |url=https://en.globes.co.il/en/article-voodoo-buys-israeli-gaming-co-beach-bum-for-300m-1001385796 |title=Voodoo buys Israeli gaming co Beach Bum for $300m |first=Assaf |last=Gilead |date=30 September 2021 |website=[[Globes (newspaper)|Globes]] |access-date=14 May 2024 |archive-date=20 May 2024 |archive-url=https://web.archive.org/web/20240520200659/https://en.globes.co.il/en/article-voodoo-buys-israeli-gaming-co-beach-bum-for-300m-1001385796 |url-status=live}}</ref>
 
<ref name="Kotaku: Donut County">{{cite web |url=https://kotaku.com/clever-indie-game-donut-county-isnt-even-out-yet-and-al-1827117824 |title=Indie Games Are Getting Cloned Before They're Even Out |first=Cecilia |last=D'Anastasio |date=25 June 2018 |website=[[Kotaku]] |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190826214240/https://kotaku.com/clever-indie-game-donut-county-isnt-even-out-yet-and-al-1827117824 |archive-date=26 August 2019 |url-status=live}}</ref>
 
<ref name="Le Figaro: Next40 2021">{{cite web |url=https://www.lefigaro.fr/secteur/high-tech/next-40-et-french-tech-120-la-liste-complete-des-entreprises-20210209 |title=Next 40 et French Tech 120 : la liste complète des entreprises |language=fr |trans-title=Next 40 and French Tech 120: the complete list of companies |first=Elsa |last=Bembaron |date=9 February 2021 |website=[[Le Figaro]] |access-date=29 September 2021 |archive-date=27 July 2021 |archive-url=https://web.archive.org/web/20210727134349/https://www.lefigaro.fr/secteur/high-tech/next-40-et-french-tech-120-la-liste-complete-des-entreprises-20210209 |url-status=live}}</ref>
 
<ref name="Les Echos: Funding">{{cite web |url=https://start.lesechos.fr/startups/actu-startups/levee-de-fonds-record-pour-la-pme-francaise-du-jeu-video-voodoo-11979.php |title=Levée de fonds record pour la PME française du jeu vidéo Voodoo |language=fr |trans-title=Record raising of funds for the French video game SME Voodoo |first=Florian |last=Dèbes |date=28 May 2018 |website=[[Les Echos Start]] |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190828052702/https://start.lesechos.fr/startups/actu-startups/levee-de-fonds-record-pour-la-pme-francaise-du-jeu-video-voodoo-11979.php |archive-date=28 August 2019 |url-status=dead}}</ref>
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<ref name="Les Echos: Turnover">{{cite web |url=https://business.lesechos.fr/entrepreneurs/actu/0601793025031-exclusif-voodoo-la-pepite-francaise-du-gaming-enflamme-son-chiffre-d-affaires-331276.php |title=Exclusif: Voodoo, la pépite française du gaming, enflamme son chiffre d'affaires |language=fr |trans-title=Exclusive: Voodoo, the French gold nugget of gaming, ignites its turnover |first=Guillaume |last=Bregeras |date=1 September 2019 |website=[[Les Echos Entrepreneurs]] |access-date=13 April 2021 |archive-date=13 April 2021 |archive-url=https://web.archive.org/web/20210413175315/https://business.lesechos.fr/entrepreneurs/actu/0601793025031-exclusif-voodoo-la-pepite-francaise-du-gaming-enflamme-son-chiffre-d-affaires-331276.php |url-status=live}}</ref>
 
<ref name="LeLes FigaroEchos: Next40 2021Unicorn">{{cite web |url=https://www.lefigarolesechos.fr/secteur/high-tech-medias/hightech/nextjeu-40video-etmobile-frenchla-techlicorne-120francaise-lavoodoo-a-tire-listeun-completetrait-dessur-entrepriseslhypercasual-202102092045360 |title=NextMobile 40video etgame: the French Techunicorn 120Voodoo :has ladrawn listea complèteline desunder entrepriseshypercasual |language=fr |trans-title=NextMobile 40video andgame: the French Techunicorn 120:Voodoo thehas completedrawn lista ofline companiesunder hypercasual |first=ElsaNicolas |last=BembaronRichaud |date=910 FebruaryJanuary 20212024 |website=[[LeLes FigaroEchos (France)|Les Echos]] |access-date=2920 SeptemberMay 20212024 |archive-date=2720 JulyMay 20212024 |archive-url=https://web.archive.org/web/2021072713434920240520195525/https://www.lefigarolesechos.fr/secteur/high-tech-medias/hightech/nextjeu-40video-etmobile-frenchla-techlicorne-120francaise-lavoodoo-a-tire-listeun-completetrait-dessur-entrepriseslhypercasual-202102092045360 |url-status=live}}</ref>
 
<ref name="MGA: 2019">{{cite web |url=https://www.mobilegamesawards.com/winners-2019/ |title=The winners of 2019 |website=[[Mobile Games Awards]] |access-date=5 February 2020 |archive-date=27 January 2020 |archive-url=https://web.archive.org/web/20200127193811/https://www.mobilegamesawards.com/winners-2019/ |url-status=live}}</ref>
 
<ref name="PGbiz: 6 billion">{{cite web |url=https://www.pocketgamer.biz/news/78161/voodoo-passes-six-billion-downloads/ |title=Voodoo surpasses 6 billion downloads across games and apps |first=Aaron |last=Astle |date=15 February 2022 |website=[[Pocket Gamer.biz]] |access-date=16 March 2023 |archive-date=20 May 2024 |archive-url=https://web.archive.org/web/20240520195943/https://www.pocketgamer.biz/news/78161/voodoo-passes-six-billion-downloads/ |url-status=live}}</ref>
 
<ref name="PGbiz: Approach">{{cite web |url=https://www.pocketgamer.biz/feature/73406/the-voodoo-approach/ |title=The Voodoo Approach: How the world's biggest hyper-casual publisher makes its hit games |date=20 May 2020 |website=[[Pocket Gamer.biz]] |access-date=2 August 2021 |archive-date=10 April 2021 |archive-url=https://web.archive.org/web/20210410230504/https://www.pocketgamer.biz/feature/73406/the-voodoo-approach/ |url-status=live}}</ref>
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<ref name="PGbiz: OHM Games">{{cite web |url=https://www.pocketgamer.biz/news/75369/voodoo-acquires-paris-based-studio-ohm-games/ |title=Voodoo acquires Paris-based studio OHM Games |first=Kayleigh |last=Partleton |date=21 December 2020 |website=[[Pocket Gamer.biz]] |access-date=24 January 2021 |archive-date=21 December 2020 |archive-url=https://web.archive.org/web/20201221171411/https://www.pocketgamer.biz/news/75369/voodoo-acquires-paris-based-studio-ohm-games/ |url-status=live}}</ref>
 
<!--<ref name="PGbiz: Tibo">{{cite web |url=https://www.pocketgamer.biz/interview/76327/voodoo-tibo-vincent-ducimetire/ |title="Don't always assume that you need expensive and professional training to enter the industry" |date=18 April 2021 |website=[[Pocket Gamer.biz]] |access-date=2 August 2021 |archive-date=29 April 2021 |archive-url=https://web.archive.org/web/20210429083507/https://www.pocketgamer.biz/interview/76327/voodoo-tibo-vincent-ducimetire/ |url-status=live}}</ref> -->
 
<ref name="PGbiz: Top 50 2018">{{cite web |url=https://www.pocketgamer.biz/list/68809/top-50-mobile-game-developers-of-2018/entry/20/ |title=Top 50 Mobile Game Developers of 2018 – #20: Voodoo |date=21 August 2018 |website=[[Pocket Gamer.biz]] |access-date=29 September 2021 |archive-date=27 September 2021 |archive-url=https://web.archive.org/web/20210927173142/https://www.pocketgamer.biz/list/68809/top-50-mobile-game-developers-of-2018/entry/20/ |url-status=live}}</ref>
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<ref name="VentureBeat: Gumbug">{{cite web |url=https://venturebeat.com/2019/12/11/voodoo-acquires-mobile-game-studio-gumbug-in-london-as-it-exploits-hypercasual-growth/ |title=Voodoo acquires mobile game studio Gumbug in London as it exploits hypercasual growth |first=Dean |last=Takahashi |date=11 December 2019 |website=[[VentureBeat]] |access-date=11 December 2019 |archive-date=11 December 2019 |archive-url=https://web.archive.org/web/20191211192529/https://venturebeat.com/2019/12/11/voodoo-acquires-mobile-game-studio-gumbug-in-london-as-it-exploits-hypercasual-growth/ |url-status=live}}</ref>
 
<ref name="VentureBeat: Helix Jump">{{cite web |url=https://venturebeat.com/business/apptopia-helix-jump-led-all-mobile-games-in-q4-2018-with-25-6-million-daily-players/ |title=Apptopia: Helix Jump led all mobile games in Q4 2018 with 25.6&nbsp;million daily players |first=Adam |last=Blacker |date=17 January 2019 |website=[[VentureBeat]] |access-date=6 May 2024 |archive-date=10 May 2024 |archive-url=https://web.archive.org/web/20240510201648/https://venturebeat.com/business/apptopia-helix-jump-led-all-mobile-games-in-q4-2018-with-25-6-million-daily-players/ |url-status=live}}</ref>
 
}}
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