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''[[TIME]]'' magazine reported that Modi's ascension to national power in 2014 led to the taming of India's media. His rise coincided with a reorganization of the editorial authority of some of India's most important news institutions, particularly national television networks. The previous generation of senior editors, who were viewed as more devoted to India's liberal outlook than the BJP's [[Hindu nationalist]] ideology, were moved out, and new channels and news leaders with devotion to the BJP and Modi were developed. Because of their large state and party advertising budgets, India's state and central governments hold considerable control over media companies.<ref name="May32021">{{Cite magazine|first=Debasish|last=Roy Chowdhury|date=3 May 2021|title=India’s Media Is Partly to Blame for Its COVID Tragedy|url=https://time.com/6033152/india-media-covid-19/|access-date=2021-06-21|magazine=TIME}}</ref> In the 2019-20 fiscal year, the central government alone spent roughly {{INRConvert|1.95|c|year=2020}} on advertisements per day.<ref>{{Cite web|first=Mrityunjay|last=Bose|date=2020-10-31|title=Modi govt spent over Rs 700 crore on advertisements in 2019-20, reveals RTI reply|url=https://www.deccanherald.com/national/modi-govt-spent-over-rs-700-crore-on-advertisements-in-2019-20-reveals-rti-reply-909571.html|access-date=2021-06-21|website=Deccan Herald}}</ref> Access to power and business favours are additional incentives for the media to continue with the pro-BJP messages. This ensures that bad news never affects the government or goes public. With a few exceptions, the government has made sure that the media outlets that seek government approval for their reporting.<ref name="May32021" />
Stop spreading misinformation and your verbal diarrhoea..
==Usage and popularity==
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