Mass media in Canada: Difference between revisions

The term [[mass media]] refers to any means or technology used to communicate a message to large groups of people. Popular forms of mass media include [[television]], the [[Internet]], and [[newspapers]].<ref>"Mass Medium", Oxford English Dictionary, online version October 18, 2011</ref> Mass media are specifically intended to reach larger audiences. The term is often divided into two broad categories: that of [[Electronic media|electronic mass media]] and that of [[Printing|print mass media]]. Electronic mass media require their audiences to interact with electronics in order to receive the message. They attempt to recreate or represent a message through moving pictures and/or sound.<ref>Lorimer, Rowland and Mark Gasher. (2004). ''Mass Communication in Canada''. Oxford University Press. pp. 24–25.</ref> Four common examples of electronic media used in Canadian society are television, radio, films, and the Internet. Print mass media, on the other hand, refers to any media that is distributed to audiences in a printed form, on paper.<ref>Lorimer and Gasher 2004, pp.12—13</ref> Examples of this include newspapers, [[books|printed books]], and [[magazines]].