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In an interview with New Media Rockstars, Benny Fine stated that ''MyMusic'' "was developed first as a television property" and then adapted for the internet.<ref name=Klima2013>{{cite web|last=Klima|first=Jeff|url=http://newmediarockstars.com/2013/02/fine-brothers-break-down-mymusic-streamy-award-hopes-interview/|title=Fine Brothers Break Down 'MyMusic,' Streamy Award Hopes [INTERVIEW]|work=[[NewMediaRockstars]]|date=February 6, 2013|accessdate=February 6, 2013|archive-url=https://web.archive.org/web/20130212114410/http://newmediarockstars.com/2013/02/fine-brothers-break-down-mymusic-streamy-award-hopes-interview/|archive-date=February 12, 2013}}</ref> Sometime afterward, YouTube invested money to help the brothers fund and create a premium channel, as part of [[YouTube Original Channel Initiative|YouTube's $100 million original channel project]], with which the brothers decided to create ''MyMusic''.<ref name=Klima2013/><ref name=Baldwin2011>{{cite web|last=Baldwin|first=Drew|url=http://www.tubefilter.com/2011/11/01/fine-bros-youtube-original-channels/|title=Fine Bros' YouTube Original Channel To Feature Duo's Trademark Interactivity|work=[[Tubefilter]]|date=November 1, 2011|accessdate=July 5, 2012|archive-url=https://web.archive.org/web/20130615032203/http://www.tubefilter.com/2011/11/01/fine-bros-youtube-original-channels/|archive-date=June 15, 2013}}</ref><ref name=Ramos2012>{{cite web|last=Ramos|first=Dino-Ray|url=http://www.directorslive.com/benny-fine/mymusic-web-sitcom-about-crazy-music-obsessed-group-people|title=MyMusic: A Web Sitcom About a Crazy Music-Obsessed Group of People|work=Directors Live!|date=April 18, 2012|accessdate=July 5, 2012|archive-url=https://web.archive.org/web/20120726124400/http://www.directorslive.com/benny-fine/mymusic-web-sitcom-about-crazy-music-obsessed-group-people|archive-date=July 26, 2012}}</ref> Benny Fine detailed that ''MyMusic'' was considerably influenced by British comedy series, particularly ''[[The IT Crowd]]''; the Fines made the ''MyMusic'' writing team watch the series.<ref name=Dredge2013/>
The ''MyMusic'' series premiered on April 15, 2012 on the MyMusicShow YouTube channel, which was registered on December 19, 2009 registration date, predating the series' conception.<ref>{{cite web|url=https://www.youtube.com/user/MyMusicShow/about|title=MyMusic – YouTube about page|website=[[YouTube]] |accessdate=March 25, 2019|archive-url=https://web.archive.org/web/20170614101719/https://www.youtube.com/user/MyMusicShow/about|archive-date=June 14, 2017}}</ref> MyMusicShow was one of the original channels to be renewed by YouTube.<ref name=Shields2013>{{cite web|last=Shields|first=Mike|url=http://www.adweek.com/videowatch/youtube-sitcom-will-see-year-two-149451|title=YouTube Sitcom Will See Year Two|work=[[Adweek]]|date=May 13, 2013|accessdate=June 24, 2013|archive-url=https://web.archive.org/web/20181213051616/https://www.adweek.com/digital/youtube-sitcom-will-see-year-two-149451/|archive-date=December 13, 2018}}</ref> The Fine Brothers announced the decision in May 2013, as Benny Fine cited the show's viewership and audience feedback as helping the series get renewed.<ref name=Gutelle2013a>{{cite web|last=Gutelle|first=Sam|url=http://www.tubefilter.com/2013/05/13/fine-bros-mymusic-season-2/|title=Fine Bros' 'MyMusic' Show Renewed For A Second Season|work=[[Tubefilter]]|date=May 13, 2013|accessdate=June 24, 2013|archive-url=https://web.archive.org/web/20131224083826/http://www.tubefilter.com/2013/05/13/fine-bros-mymusic-season-2/|archive-date=December 24, 2013}}</ref><ref name=Manarino2013>{{cite web|last=Manarino|first=Matthew|url=http://newmediarockstars.com/2013/05/the-fine-brothers-green-light-season-2-of-mymusic-late-summer-premiere-expected/|title=The Fine Brothers Green-Light Season 2 Of 'MyMusic' YouTube Series, Late Summer Premiere Expected|work=[[NewMediaRockstars]]|date=May 13, 2013|accessdate=June 4, 2013|archive-url=https://web.archive.org/web/20130826151936/http://newmediarockstars.com/2013/05/the-fine-brothers-green-light-season-2-of-mymusic-late-summer-premiere-expected/|archive-date=August 26, 2013}}</ref>
The Fine Brothers released daily photos, as well as "production diaries"−weekly videos of the production of the second season−which they uploaded onto Facebook and on their ''TheFineBros2'' channel, respectively.<ref>{{cite web|url=https://www.facebook.com/pg/FBE/photos/?tab=album&album_id=10151592135329522|title=MyMusic- Season 2 Production Photos|work=[[Fine Brothers|FBE]]|publisher=[[Facebook]]|date=May–June 2013|accessdate=March 25, 2019|archive-url=https://web.archive.org/web/20190325051929/https://www.facebook.com/FBE/photos/?tab=album&album_id=10151592135329522|archive-date=March 25, 2019}}</ref><ref>{{cite AV media|url=https://www.youtube.com/playlist?list=PLNKWJqxJf9ryw6TlUvpDuJ8BLt5ZII2OX|title=MyMusic Production Diary Playlist|work=[[Fine Brothers|FBE2]]|publisher=[[YouTube]]|accessdate=June 24, 2013|archive-url=https://web.archive.org/web/20150626224836/https://www.youtube.com/playlist?list=PLNKWJqxJf9ryw6TlUvpDuJ8BLt5ZII2OX|archive-date=June 26, 2015}}</ref> The second season was filmed at YouTube Space LA.<ref name=Dredge2013>{{cite web|last=Dredge|first=Stuart|url=https://www.theguardian.com/technology/2013/aug/20/mymusic-fine-brothers-youtube-sitcom|title=Inspired by The IT Crowd, MyMusic season two launches on YouTube|work=[[The Guardian]]|date=August 20, 2013|accessdate=August 24, 2013|archive-url=https://web.archive.org/web/20130820190432/http://www.theguardian.com/technology/2013/aug/20/mymusic-fine-brothers-youtube-sitcom|archive-date=August 20, 2013}}</ref> Speaking about the second season, Benny Fine stated that the production budget for ''MyMusic'' was "nothing close to a TV size budget."<ref name=Whyte2013>{{cite web|last=Whyte|first=Marama|url=http://www.hypable.com/2013/09/11/my-music-season-2-benny-fine-brothers-interview/|title=The Fine Brothers: Benny Fine breaks down 'MyMusic' season 2, future of 'React' series|work=Hypable|date=September 11, 2013|accessdate=September 19, 2013|archive-url=https://web.archive.org/web/20190325052932/https://www.hypable.com/my-music-season-2-benny-fine-brothers-interview/|archive-date=March 25, 2019}}</ref> The second season premiered on August 20, 2013.<ref name=Gutelle2013b>{{cite web|last=Gutelle|first=Sam|url=http://www.tubefilter.com/2013/07/30/fine-bros-mymusic-season-2-trailer/|title=Fine Bros Drop 'MyMusic' Season 2 Trailer; More YouTubers To Join Cast|work=[[Tubefilter]]|date=July 30, 2013|accessdate=July 30, 2013|archive-url=https://web.archive.org/web/20130731124046/http://www.tubefilter.com/2013/07/30/fine-bros-mymusic-season-2-trailer/|archive-date=July 31, 2013}}</ref>
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The second season was planned to be more interactive than the first, with creator Benny Fine stating, "This season we're taking the interactivity up a notch and creating more opportunities for fans to integrate with the ''MyMusic'' story universe."<ref name=Whyte2013a>{{cite web|last=Whyte|first=Marama|url=http://www.hypable.com/2013/08/20/my-music-season-2-premiere/|title='MyMusic' season 2 premieres! Plus: New casting and behind-the-scenes photos|work=Hypable|date=August 20, 2013|accessdate=August 24, 2013|archive-date=June 11, 2015|archive-url=https://web.archive.org/web/20150611140721/http://www.hypable.com/my-music-season-2-premiere/}}</ref> One manner in which this was accomplished was through the launching of MyMusicShow.tv, a website which published satirical music news blogs written by the series' characters.<ref name=ONeill2013>{{cite web|last=O'Neill|first=Megan|url=http://socialtimes.com/the-fine-brothers-engaging-with-fans_b134951|title=The Fine Brothers on Engaging with Fans Beyond YouTube|work=[[Adweek#Blog network|SocialTimes]]|publisher=[[Adweek]]|date=August 28, 2013|accessdate=August 31, 2013|archive-url=https://web.archive.org/web/20160303153012/http://www.adweek.com/socialtimes/the-fine-brothers-engaging-with-fans/135956?red=st|archive-date=March 3, 2016}}</ref> Benny Fine described the spin-off news blogs as "one part [[BuzzFeed]], one part ''[[The Onion]]''".<ref name=Dredge2013/>
The transmedia aspect was able to influence viewers of the series to donate to an [[Indiegogo]] project aiming to fund music education.<ref name=Andersen2014>{{cite
===''MyMusic'' Weekly Channel Shows===
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