BruckIn was1999, oneBruck of the founders offounded ISTAA Sport of [[Kfar Shmaryahu]], Tel Aviv and servescontinues to serve as their Chief FinancialExecutive Officer. He is a 1999 graduate of Israel's Recanati Business School of [[Tel Aviv University]], where he obtained an MBA in Marketing, and immediately set out to find a career in the field of Sports ticketing and management. ISTAA Sport is a subsidiary of the established Israeli company, ISTAA Travel, Israel's largest travel agency. ISTAA Sport allows sports enthusiasts to find sporting events and sports activities as part of their travel packages.<ref name=About>{{Cite web |url=https://about.me/yoavbruck |title=Yoav Bruck, Tel Aviv|access-date=2017-07-14}}</ref>
