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By September 2019, Voodoo employed 220 people, including 150 at its Paris headquarters.<ref name="Les Echos: Turnover" /> A publishing office in [[Istanbul]], Turkey, was announced in August 2019 and is headed by publishing director Corentin Selz.<ref name="PGbiz: Istanbul interview" /> This continued with the opening of a [[Montreal]] development studio in November 2019, led by Mehdi El Moussali, a former [[Video game producer|producer]] for [[Gameloft]].<ref name="GIbiz: Montreal opening" /> During this time, Voodoo intended to expand and transition beyond hyper-casual games.<ref name="GIbiz: Montreal opening" /> The company acquired [[Shoreditch]]-based developer Gumbug in December that year.<ref name="VentureBeat: Gumbug" />
By July 2020, [[Tencent]] was looking to acquire a minority stake in Voodoo, which was still majority-owned by Yazdi and Ritter.<ref name="SeekingAlpha: Tencent" /> Tencent acquired a minority stake to undisclosed terms in August that year. At this time, Voodoo was valued at {{US$|1.4 billion|long=no}}.<ref name="TechCrunch: Tencent" /> According to Yazdi, this deal would help Voodoo to extend their games into the Asia-Pacific market.<ref name="Gamasutra: Tencent" /> Voodoo subsequently opened offices in Singapore and Japan later that month, headed by Julian Corbett and Ben Fox, respectively.<ref name="GIbiz: Singapore/Japan opening" /> In total in 2020, Voodoo saw revenues of {{€|380 million}}, up from {{€|1 million}} in 2016.<ref name="Les Echos: Turnover" /> The company announced an investment in Istanbul-based developer Fabrika Games in September 2020,<ref name="PGbiz: Fabrika Games" /> and acquired Parisian developer OHM Games in December. OHM Games had developed four games for Voodoo in 2020, which together generated 260 million downloads.<ref name="PGbiz: OHM Games" /> Voodoo further bought BidShake, a [[Tel Aviv]] company developing a marketing automation platform, in June 2021.<ref name="GIbiz: BidShake" /> [[Groupe Bruxelles Lambert]] acquired a 16% stake in Voodoo for {{€|266 million}} in August 2021, valuing Voodoo at {{€|1.7 billion}}.<ref name="Tech.eu: GBL" />
Voodoo acquired Beach Bum in September for a reported price of {{US$|250–300 million|long=no}}.<ref name="GIbiz: Beach Bum" /><ref name="Reuters: Beach Bum" /> The Israeli company, the developer of video game adaptations of [[Board game|board]] and [[card game]]s, had an annual revenue of {{US$|70 million|long=no}} at the time of acquisition.<ref name="Globes: Beach Bum" /> In 2023, Voodoo reported {{US$|570 million|long=no}} in revenue, mostly from [[in-app purchase]]s. Hypercasual games accounted for 25% of this revenue, of which ''Mob Control'' and ''Block Jam'' grossed over {{US$|100 million|long=no}}.<ref name="Les Echos: Unicorn" />
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