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The network's concept originated in several [[extreme sports]] programming concepts. One of them originated from Alistair Gosling, founder of the Extreme Sports Channel and Extreme Sports TV distribution and production company [http://www.extremesportscompany.com Extreme]. The concept, taken by Gosling to David Sternberg of [[Fox Sports Networks|Fox Sports Net]], focused on expanding the coverage of extreme sports. This was translated into growing the existing programming block on the [[regional sports networks]] Fox Sports Net airing in the early evenings during the early 2000s on the network's affiliates, which included ''Blue Torch TV'' and ''EX TV'', and combining it with [[brokered programming|brokered arrangements]] for individual shows which included among others ''New Waves Surf Television'' and ''16MM'', along with ideas from the Europe-based Extreme Sports Chanternberg, CJ Olivares and Lloyd Bryan Adams.<ref>[http://www.newscorp.com/news/bunews_412.html Olivares Steps Down As Fuel TV General Manager] {{webarchive|url=https://web.archive.org/web/20120418093658/http://www.newscorp.com/news/bunews_412.html |date=April 18, 2012 }}, News Corporation Press, April 26, 2011.</ref><ref>[http://www.businesswire.com/news/home/20110712005756/en/Stratus-Media-Group-Hires-Senior-Vice-President Stratus Media Group Hires New Senior Vice President of Entertainment], [[Business Wire]], July 12, 2011.</ref><ref>{{cite web|url=http://lloydbryanadams.wordpress.com/ |title=Lloyd Bryan Adams, J.D. | Lloyd Bryan Molander Adams |publisher=Lloydbryanadams.wordpress.com |access-date=February 19, 2014}}</ref>
The Fuel TV cable and satellite channel featured programs ranging from original series, exclusive events, licensed films and creative interstitials. Extreme sports programming was formerly the bulk of the network, with a diverse combination of sports, music, reality programming, extreme sports news and other content, including comedic programs.<ref>{{cite web|url=http://www.fuel.tv|title=FUEL TV - Risk is the only rule! - Welcome to FUEL TV World|author=Eduardo Ribeiro|work=fuel.tv}}</ref><ref>{{cite web|url=http://www.surfersvillage.com/surfing/23072/news.htm|title=surfersvillage.com - Latest News - Surfing News, Surfing Contest, All the surf in one website|work=Surfersvillage.com|access-date=April 16, 2009|archive-url=https://web.archive.org/web/20090731170339/http://www.surfersvillage.com/surfing/23072/news.htm|archive-date=July 31, 2009|url-status=dead|df=mdy-all}}</ref>
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