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Expanding on the prototyping model of its internal developers, Voodoo began publishing games by external studios. External developers can submit games through an online platform for Voodoo to evaluate. The publisher has worked with over 2,000 such studios, which account for 75% of Voodoo's releases. If a game meets the model, it is published by Voodoo which supports product improvements, user acquisition, and monetization.<ref name="Les Echos: Turnover" />
Voodoo bought BidShake in June 2021, a Tel Aviv company developing a marketing automation platform offering cross-channel advertising solutions for mobile games and apps.<ref>{{cite web |title=Voodoo acquires marketing automation platform Bidshake |url=https://www.gamesindustry.biz/voodoo-acquires-marketing-automation-platform-bidshake |website=Games Industry |access-date=3 September 2024}}</ref>
== Apps ==
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