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Added mentions of government funding and political activity by journalists. |
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Clemons suggests alternative methods for earning money through the Internet, namely selling content and selling access to virtual communities.<ref name="techcrunch1"/> However, one might argue that this would not be effective in current society; since content and access has been available for free for as long as the Internet has been around, sudden charges might cause an uproar among users of the Internet. Furthermore, a portion of Internet users may not be able to afford paying for content and access, which will limit the amount of revenue businesses will bring in.
In August 2015, the [[Canadian Media Guild]], the union representing CBC journalists, became a registered third party in order to campaign for increased taxpayer funding of the CBC in the 2015 election.<ref>{{cite web
| url =http://www.cmg.ca/en/2015/08/14/cmg-registers-as-a-third-party-in-the-federal-election/
| title =CMG registers as a third party in the federal election
| last =
| first =
| date =14 August 2015
| website =Canadian Media Guild
| publisher =
| access-date =23 October 2015
| quote = }}</ref> After the [[Liberal Party of Canada]] won the election, it increased taxpayer funding of the CBC by $150 million.<ref>{{cite news |last=Szklarski |first=Cassandra |date=December 7, 2015 |title=A new era for CBC, hopefully: Things could finally start looking up for the beleaguered public broadcaster in 2016 |url=http://news.nationalpost.com/news/canada/a-new-era-for-cbc-hopefully-things-could-finally-start-looking-up-for-the-beleaguered-public-broadcaster-in-2016 |location=Toronto, Ontario, Canada |access-date=December 8, 2015}}</ref>
In 2017, the federal government announced a five-year $50 million program to help struggling local newspapers. In 2018, it announced $595 million in tax credits to help struggling newspapers and television networks.<ref>{{cite web
| url =https://nationalpost.com/news/politics/600m-in-federal-funding-for-media-a-turning-point-in-the-plight-of-newspapers-in-canada
| title =$600M in federal funding for media 'a turning point in the plight of newspapers in Canada’
| last =Thomson
| first =Stuart
| date =November 21, 2018
| website =National Post
| publisher =Postmedia
| access-date =December 8, 2018
| quote =The government is pledging nearly $600 million over the next five years to help news organizations struggling to adapt to a digital age that has disrupted traditional business models.}}</ref>
==The Mass Media Journalism Model==
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Nowadays, online journalism is on the rise. It provides a new platform for readers to interact instantly with news sources through blog comments and feedback. There are also various multimedia options which are not available with print journalism. For example, videos can be embedded into websites. Alexandre Gamela, a freelance journalist, says that "The print product is pretty much the same as it was 20, 30, 40 years ago, it is not well adapted to these new circumstances, therefore it needs to be re-thought and re-designed."<ref>{{cite web|url=http://www.alexgamela.com/blog/2011/04/20/decline-in-print-and-rise-in-online-journalism-an-interview/ |title=Decline in print and rise in online journalism: an interview | Alex Gamela - Digital Media & Journalism |publisher=Alex Gamela |date=2011-04-20 |accessdate=2011-12-16}}</ref> For these reasons, online journalism continues to gain popularity. However, as will be discussed under the section on newspapers, readerships for print newspapers in Canada seems to be steady.
Canadian journalists are becoming politically active. In November 2018, [[Unifor]], one of two major unions for Canadian journalists, announced that it would campaign against the [[Conservative Party of Canada]] in the [[43rd Canadian federal election]].<ref>{{cite web
| url =https://www.thepostmillennial.com/taghva-union-representing-canadian-journalists-declares-itself-the-resistance-to-andrew-scheer/
| title =Union representing Canadian journalists declares itself the resistance to Andrew Scheer
| last =Taghva
| first =Ali
| date =November 17, 2018
| website =The Post Millennial
| publisher =The Post Millennial Corporation
| access-date =December 8, 2018
| quote =Can the mainstream media be trusted when the union representing them actively declares its opposition to a party not even in power? }}</ref>
==Electronic Mass Media in Canada==
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