Hyperreality: Difference between revisions

{{more citations needed|date=July 2014}}

{{Incomprehensible|date=September 2022}}

}}

Described by [[Jean Baudrillard]], the concept of '''hyperreality''' captures the inability to distinguish "[[The Real]]" (a term borrowed from [[Jacques Lacan]]) from the [[signifier]] of it. This is more prominent in technologically advanced societies. Hyperreality is seen as a condition in which what is real and what is fiction are seamlessly blended together so that there is no clear distinction between where one ends and the other begins.<ref name="Tiffin2">{{cite journal |last=Tiffin |first=John |author2=Nobuyoshi Terashima |year=2005 |title=Paradigm for the third millennium |journal=Hyperreality |page=1}}</ref> It allows the merging of physical [[reality]] with [[virtual reality]] (VR) or [[augmented reality]] (AR), and [[Intelligence#Human intelligence|human intelligence]] with [[artificial intelligence]] (AI).<ref name="Tiffin2" />

 

Jean Baudrillard is a French cultural theorist, sociologist and philosopher. His most notable work consists of establishing the concept of hyperreality and the simulacra. Some of Baudrillard's most influential theorists consist of Karl Marx, Freud, Levi Strauss, Nietzsche, etc. Baudrillard's work stems around his interest in the theories of post-structuralism and post-modernism. Some famous theorists who contributed to the field of hyperreality/hyperrealism include [[Jean Baudrillard]], [[Albert Borgmann]], [[Daniel J. Boorstin]], [[Neil Postman]] and [[Umberto Eco]].

The study of hyperreality and the effects it has on the consumer falls under the study of [[semiotics]] and [[postmodernism]] studies. {{refn|group=nb|[[Semiotics]] is a tradition in the study of the philosophy of language, which focuses on the formal structures of signification and meaning making in culture. Semiotics was introduced as the theory of signs. Introduced by Ferdinand de Saussure, the sign was established as the basic unit of meaning, where two aspects of a sign coincide to project its meaning. The first being the signifier, which categorizes any material thing that signifies. This may be words on a page, a picture, facial expression, etc. The signified is the concept that a signifier refers to.<ref>{{Citation |title=Semiotics |date=2019 |url=https://sk.sagepub.com/reference/the-sage-encyclopedia-of-human-communication-sciences-and-disorders/i18110.xml |encyclopedia=The SAGE Encyclopedia of Human Communication Sciences and Disorders |location=Thousand Oaks, CA|publisher=SAGE Publications, Inc. |doi=10.4135/9781483380810.n554 |isbn=978-1-4833-8083-4 |s2cid=239265998 |access-date=2022-04-11}}</ref>}} As the study of semiotics advances, codes are used to categorize a map of meanings. These codes are systems of ideas that people use to interpret behaviours and messages they receive. Cultural codes are specific sets of knowledge that provides reference points in the process of interpretation of signs. Thus codes connect semiotics systems of meaning with social values and structure.