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{{short description|Line of casual sports clothing}}
{{Use dmy dates|date=June 2013}}
{{Use dmy dates|date=January 2023}}
{{Infobox brand
{{Infobox brand
| name = Adidas Originals
| name = Adidas Originals
| logo = Logo brand Adidas.png
| logo = Original Adidas logo.svg
| logo_size = 120
| logo_size = 120
| image =
| image =
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| alt =
| alt =
| caption =
| caption =
| producttype = [[casual wear|casual]] and [[sportswear]], [[sneakers]], accesories
| producttype = [[casual wear|Casual]] and [[sportswear]], [[sneakers]], accessories
| currentowner = [[Adidas]]
| currentowner = [[Adidas]]
| producedby = Adidas
| producedby = Adidas
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}}
}}
'''Adidas Originals''' (often stylized as "adidas Originals") is a [[brand]] of a line of [[casual wear|casual]] and [[sportswear]] created by [[Germany|German]] [[multinational corporation]] [[Adidas]]. It consists of a heritage line,<ref>{{cite web|url=http://www.press.adidas.com/en/ |title=Archived copy |accessdate=2008-06-07 |url-status=dead |archiveurl=https://web.archive.org/web/20080611000952/http://www.press.adidas.com/en/ |archivedate=11 June 2008 |df=dmy }} Retrieved 7 June 2008</ref> specializing in [[sneaker|athletic shoes]], [[t-shirts]], [[jacket]]s, [[bag]]s, [[sunglasses]] and other accessories.
'''Adidas Originals''' (often stylized as '''adidas Originals''') is a [[brand]] of a line of [[casual wear|casual]] and [[sportswear]] created by [[Germany|German]] [[multinational corporation]] [[Adidas]]. It consists of a heritage line,<ref>{{cite web|url=http://www.press.adidas.com/en/ |title=Adidas Press Room – Home |access-date=2008-06-07 |url-status=dead |archive-url=https://web.archive.org/web/20080611000952/http://www.press.adidas.com/en/ |archive-date=11 June 2008 |df=dmy }} Retrieved 7 June 2008</ref> specializing in [[Sneakers|athletic shoes]], [[t-shirts]], [[jacket]]s, [[bag]]s, [[sunglasses]] and other accessories.


The clothing and the accessories are under such categories as [[Adidas Superstar|Superstar]] and [[Adicolor]], designed by Adidas itself. There was also a collection named "Originals Denim" by Diesel, a concept trialled in [[New York City]] and [[Berlin]].<ref>http://www.fashiontrendsetter.com/content/fashion_events/2008/Adidas-Denim-by-Diesel-in-store-event-p1.html Retrieved 7 June 2008</ref>
The clothing and the accessories are under such categories as [[Adidas Superstar|Superstar]] and [[Adicolor]], designed by Adidas itself. There was also a collection named "Originals Denim" by Diesel, a concept trialled in [[New York City]] and [[Berlin]].<ref>{{cite web |url=http://www.fashiontrendsetter.com/content/fashion_events/2008/Adidas-Denim-by-Diesel-in-store-event-p1.html |title=Adidas Originals SS'08 Denim by Diesel & Presenting the Atelier Retail Concept &#124; Page 1 &#124; Fashion Trendsetter |website=fashiontrendsetter.com |access-date=7 June 2008}}</ref>


== History ==
== History ==
The famous ''Trefoil'' logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the ''Performance'' logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line.<ref>http://www.logoorange.com/logodesign-A.php</ref><ref>{{cite web|url=http://www.adidas-group.com/en/ourgroup/assets/History/pdfs/logohistory-e.pdf |title=Archived copy |accessdate=2014-01-06 |url-status=dead |archiveurl=https://web.archive.org/web/20130717074237/http://www.adidas-group.com/en/ourgroup/assets/History/pdfs/logohistory-e.pdf |archivedate=17 July 2013 |df=dmy }}</ref> Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1980s. The brand has a distinctively [[retro]] old school feel.
The famous ''Trefoil'' logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the ''Performance'' logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line.<ref>{{Cite web|url=http://www.logoorange.com/logodesign-A.php|title=Logo design history A • Logoorange}}</ref><ref>{{cite web|url=http://www.adidas-group.com/en/ourgroup/assets/History/pdfs/logohistory-e.pdf |title=Archived copy |access-date=2014-01-06 |url-status=dead |archive-url=https://web.archive.org/web/20130717074237/http://www.adidas-group.com/en/ourgroup/assets/History/pdfs/logohistory-e.pdf |archive-date=17 July 2013 |df=dmy }}</ref> Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1990s. The brand has a distinctively [[retro]] old school feel.


An extensive campaign was launched in 2008 to promote the label. In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in [[Wicker Park, Chicago]].<ref>{{cite web |title=adidas Originals Celebrates Chicago with Wicker Park Flagship Store Opening |url=https://news.adidas.com/us/Latest-News/adidas-originals-celebrates-chicago-with-wicker-park-flagship-store-opening/s/4f226bff-0703-438c-88bd-0208b723b818 |website=adidas NEWS STREAM |accessdate=19 September 2018 |language=en |date=5 October 2017 |archive-url=https://web.archive.org/web/20180919062129/https://news.adidas.com/us/Latest-News/adidas-originals-celebrates-chicago-with-wicker-park-flagship-store-opening/s/4f226bff-0703-438c-88bd-0208b723b818 |archive-date=19 September 2018 |url-status=dead }}</ref>
An extensive campaign was launched in 2008 to promote the label. In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in [[Wicker Park, Chicago]].<ref>{{cite web |title=adidas Originals Celebrates Chicago with Wicker Park Flagship Store Opening |url=https://news.adidas.com/us/Latest-News/adidas-originals-celebrates-chicago-with-wicker-park-flagship-store-opening/s/4f226bff-0703-438c-88bd-0208b723b818 |website=adidas NEWS STREAM |access-date=19 September 2018 |language=en |date=5 October 2017 |archive-url=https://web.archive.org/web/20180919062129/https://news.adidas.com/us/Latest-News/adidas-originals-celebrates-chicago-with-wicker-park-flagship-store-opening/s/4f226bff-0703-438c-88bd-0208b723b818 |archive-date=19 September 2018 |url-status=dead }}</ref>


== Adidas Originals Worldwide ==
== Adidas Originals Worldwide ==
There are many [https://www.shoereviewsguide.in/search/label/ADIDAS?&max-results=all Adidas Originals] Concept Stores around the world ([[Europe]], [[South America]], [[North America]], [[Asia]] and [[Oceania]]). Adidas had plans to roll out more stores in 2008. In addition in United Kingdom some Adidas stores are located inside of JD Sports stores.<ref>{{cite web|url=http://www.jdsports.co.uk/whatsnew.aspx?id%3D5508 |title=Archived copy |accessdate=2008-06-07 |url-status=dead |archiveurl=https://web.archive.org/web/20080917125711/http://www.jdsports.co.uk/whatsnew.aspx?id=5508 |archivedate=17 September 2008 |df=dmy }} Retrieved 7 June 2008</ref>
There are many Adidas Originals Concept Stores around the world ([[Europe]], [[South America]], [[North America]], [[Asia]] and [[Oceania]]). Adidas had plans to roll out more stores in 2008. In addition to these standalone shops, in the [[United Kingdom]] some Adidas stores are located inside of [[JD Sports]] stores.<ref>{{cite web|url=http://www.jdsports.co.uk/whatsnew.aspx?id%3D5508 |title=JD Sports – What's New: Adidas stores |access-date=2008-06-07 |url-status=dead |archive-url=https://web.archive.org/web/20080917125711/http://www.jdsports.co.uk/whatsnew.aspx?id=5508 |archive-date=17 September 2008 |df=dmy }} Retrieved 7 June 2008</ref>


== Advertising campaign ==
== Collaborations ==
In 2014, Adidas Originals announced designer collections with [[Pharrell]]<ref>{{Cite web |last=Teen |first=Vanity |date=2021-12-22 |title=Pharrell Williams And Adidas Originals Debut Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine |url=https://www.vanityteen.com/pharrell-williams-and-adidas-originals-debut/ |access-date=2022-03-09 |website=vanityteen.com |language=en-GB}}</ref> and [[Rita Ora]].<ref>{{Cite web |last=Uk |date=2014-09-04 |title=Rita Ora x adidas |url=http://www.elleuk.com/fashion/news/rita-ora-adidas-originals-collaboration-autumn-winter-2014 |access-date=2022-03-09 |website=Elle|location=UK |language=en-GB}}</ref><ref>{{Cite magazine |last=Reporter |first=The Hollywood |date=2016-09-27 |title=Pharrell and Adidas Unveil 'Hu' Collection |url=https://www.billboard.com/music/music-news/pharrell-adidas-hu-collection-7525524/ |access-date=2022-03-09 |magazine=Billboard |language=en-US}}</ref>
[[File:Adidas_Breathe_&_Stop_Tour_Bangkok_2.jpg|thumb|Breathe & Stop, Bangkok, 2011]]
In 2001, a large scale advertising campaign was launched.<ref name="press.adidas.com">http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-4/79_read-8621/ {{webarchive |url=https://web.archive.org/web/20080501152249/http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-4/79_read-8621/ |date=1 May 2008 }}</ref> During the campaign Adidas released an advert of a house party with people and celebrities,<ref name=advert>{{Cite web |url=http://www.adidas.com/campaigns/originalsss2009/content/#/lifestyle/full-length-film |title=Adidas Originals - Extended House Party Film |accessdate=20 March 2009 |work=adidas.com |publisher=Adidas |date=25 February 2009 |archiveurl=https://web.archive.org/web/20090318064156/http://www.adidas.com/campaigns/originalsss2009/content/#/lifestyle/full-length-film |archivedate=18 March 2009 |url-status=dead }}</ref> such as [[Katy Perry]], [[B.o.B]], [[Jeremy Scott]], among others.


In 2021, Adidas Originals launched its first [[Non-fungible token|NFT]] drop, ''Into The Metaverse'', in collaboration with the [[Bored Ape|Bored Ape Yacht Club]], GMoney, and PunksComic creators. ''Into The Metaverse'' gave buyers access to limited-edition streetwear and netted more than $22 million within its first day of launch.<ref>{{cite web|url=https://www.nytimes.com/2022/05/26/style/nike-nft-sneaker.html|title=Nike Sold an NFT Sneaker for $134,000|website=The New York Times|date=26 May 2022|author=Alex Williams|access-date=7 January 2023}}</ref>
The background music is Beggin', a re-edit by Pilooski of the Frankie Valli & The Four Seasons song. Separate to the house party campaign, Adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer.{{Citation needed|date=September 2017}}<ref>{{Cite web|url=https://www.adidas.co.id/wanita/sepatu/originals.html|title=Adidas Original - Campaign Art Project|last=|first=|date=|website=adidas|url-status=live|archive-url=|archive-date=25 March 2020|access-date=}}</ref>

In 2022, the sportswear brand announced the launch of its digital platform Ozworld which will enable users to create their unique digital personas. In collaboration with Ready Player Me, Adidas will develop an experimental cross-app avatar platform for the metaverse. Users will be able to create [[Character animation|animated characters]] to try and purchase sneakers from the latest Adidas collection.<ref>{{Cite web |title=Adidas Announces Launch of Digital Metaverse Platform Ozworld|url=https://nftportal.co/adidas-announces-launch-of-digital-metaverse-platform-ozworld/// |access-date=2022-04-29 |website=NFTportal |date=5 April 2022 |language=en-US}}</ref>

== Advertising campaigns ==
[[File:Adidas_Breathe_&_Stop_Tour_Bangkok_2.jpg|thumb|Breathe & Stop, Bangkok, 2011]]
In 2001, a large scale advertising campaign was launched,<ref name="press.adidas.com">{{cite web |url=http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-4/79_read-8621/ |title= Adidas Press Room – the world of adidas Originals 2008|website=press.adidas.com |archive-url=https://web.archive.org/web/20080501152249/http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-4/79_read-8621/ |archive-date=1 May 2008}}</ref> and during the campaign Adidas released an advert of a house party with people and celebrities,<ref name=advert>{{Cite web |url=http://www.adidas.com/campaigns/originalsss2009/content/#/lifestyle/full-length-film |title=Adidas Originals Extended House Party Film |access-date=20 March 2009 |work=adidas.com |publisher=Adidas |date=25 February 2009 |archive-url=https://web.archive.org/web/20090318064156/http://www.adidas.com/campaigns/originalsss2009/content/#/lifestyle/full-length-film |archive-date=18 March 2009 |url-status=dead }}</ref> such as [[Katy Perry]] and [[Jeremy Scott]], among others.


Adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer.{{Citation needed|date=September 2017}}<ref>{{Cite web|url=https://www.adidas.co.id/wanita/sepatu/originals.html|title=Adidas Original Campaign Art Project|website=adidas|url-status=live|archive-url=https://web.archive.org/web/20200325105130/https://www.adidas.co.id/wanita/sepatu/originals.html |archive-date=25 March 2020 }}</ref>
In 2010, another Adidas Originals commercial was made. The song was 'Why Can't There Be Love' by Dee Edwards, remastered by Gilles Peterson.


"All Originals Represent" was introduced in 2012 featuring brand ambassadors [[Nicki Minaj]], Jeremy Scott, [[Big Sean]], 2NE1, and [[Derrick Rose]]. It focuses on the creative spirit specific to unique cities around the globe. In 2014, Adidas Originals announced designer collections with [[Pharrell]] and [[Rita Ora]].
"All Originals Represent" was introduced in 2012 featuring brand ambassadors [[Jeremy Scott]], [[2NE1]], [[Nicki Minaj]] and [[Derrick Rose]]. It focused on the creative spirit specific to unique cities around the globe.


In 2016, Adidas Originals introduced the "Celebration of Sportswear", which features celebrities such as [[Jessica Jung]], [[Jay Park]], Tian Yo, Charlene, and [[Pakho Chau]].<ref>{{Cite web|url=http://www.allkpop.com/article/2016/01/jessica-and-jay-park-rock-cool-rainbow-colors-for-adidas-campaign|title=Jessica and Jay Park rock cool rainbow colors for Adidas campaign {{!}} allkpop.com|website=www.allkpop.com|access-date=2016-04-29}}</ref>
In 2016, Adidas Originals introduced the "Celebration of Sportswear", which features celebrities such as [[Jessica Jung]], [[Jay Park]], Tian Yo, [[Charlene (singer)|Charlene]], and [[Pakho Chau]].<ref>{{Cite web|url=http://www.allkpop.com/article/2016/01/jessica-and-jay-park-rock-cool-rainbow-colors-for-adidas-campaign|title=Jessica and Jay Park rock cool rainbow colors for Adidas campaign {{!}} allkpop.com|website=allkpop.com|access-date=2016-04-29}}</ref>


In 2018, Adidas Originals shared a new promotional film, known as ''Original Is Never Finished 2018'' featuring [[A$AP Ferg]], [[Playboi Carti]], [[Nick Young (basketball)|Nick Young]], [[Kaytranada]], [[Adrianne Ho]], [[Dua Lipa]], [[Lu Han]], Miles Silvas, Florencia Galarza, and [[Marcelo Vieira|Marcelo]].<ref>{{cite web|url=https://hypebeast.com/2018/1/adidas-originals-original-is-never-finished-2018-campaign-video|title=adidas Originals Drops Star-Studded 'Original Is Never Finished 2018' Campaign Video|first=Patrick|last=Montes|date=25 January 2018|accessdate=30 January 2018|work=Hypebeast}}</ref>
In 2018, Adidas Originals shared a new promotional film, known as ''Original Is Never Finished 2018'' featuring [[ASAP Ferg|A$AP Ferg]], [[Playboi Carti]], [[Kaytranada]], [[Adrianne Ho]], [[Dua Lipa]], [[Lu Han]], Miles Silvas, Florencia Galarza, [[Nick Young (basketball)|Nick Young]] and [[Marcelo Vieira|Marcelo]].<ref>{{cite web|url=https://hypebeast.com/2018/1/adidas-originals-original-is-never-finished-2018-campaign-video|title=adidas Originals Drops Star-Studded 'Original Is Never Finished 2018' Campaign Video|first=Patrick|last=Montes|date=25 January 2018|access-date=30 January 2018|work=Hypebeast}}</ref>


== References ==
== References ==
{{Reflist|2}}
{{Reflist}}


==External links==
==External links==
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{{Adidas}}
{{Adidas}}


[[Category:Adidas]]
[[Category:Adidas brands|Originals]]
[[Category:Adidas brands|Originals]]
[[Category:1980s fashion]]

Latest revision as of 12:15, 14 September 2024

Adidas Originals
Product typeCasual and sportswear, sneakers, accessories
OwnerAdidas
Produced byAdidas
Introduced1997; 27 years ago (1997)
MarketsWorldwide
Websiteadidas.com/originals

Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line,[1] specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories.

The clothing and the accessories are under such categories as Superstar and Adicolor, designed by Adidas itself. There was also a collection named "Originals Denim" by Diesel, a concept trialled in New York City and Berlin.[2]

History

[edit]

The famous Trefoil logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line.[3][4] Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1990s. The brand has a distinctively retro old school feel.

An extensive campaign was launched in 2008 to promote the label. In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in Wicker Park, Chicago.[5]

Adidas Originals Worldwide

[edit]

There are many Adidas Originals Concept Stores around the world (Europe, South America, North America, Asia and Oceania). Adidas had plans to roll out more stores in 2008. In addition to these standalone shops, in the United Kingdom some Adidas stores are located inside of JD Sports stores.[6]

Collaborations

[edit]

In 2014, Adidas Originals announced designer collections with Pharrell[7] and Rita Ora.[8][9]

In 2021, Adidas Originals launched its first NFT drop, Into The Metaverse, in collaboration with the Bored Ape Yacht Club, GMoney, and PunksComic creators. Into The Metaverse gave buyers access to limited-edition streetwear and netted more than $22 million within its first day of launch.[10]

In 2022, the sportswear brand announced the launch of its digital platform Ozworld which will enable users to create their unique digital personas. In collaboration with Ready Player Me, Adidas will develop an experimental cross-app avatar platform for the metaverse. Users will be able to create animated characters to try and purchase sneakers from the latest Adidas collection.[11]

Advertising campaigns

[edit]
Breathe & Stop, Bangkok, 2011

In 2001, a large scale advertising campaign was launched,[12] and during the campaign Adidas released an advert of a house party with people and celebrities,[13] such as Katy Perry and Jeremy Scott, among others.

Adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer.[citation needed][14]

"All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott, 2NE1, Nicki Minaj and Derrick Rose. It focused on the creative spirit specific to unique cities around the globe.

In 2016, Adidas Originals introduced the "Celebration of Sportswear", which features celebrities such as Jessica Jung, Jay Park, Tian Yo, Charlene, and Pakho Chau.[15]

In 2018, Adidas Originals shared a new promotional film, known as Original Is Never Finished 2018 featuring A$AP Ferg, Playboi Carti, Kaytranada, Adrianne Ho, Dua Lipa, Lu Han, Miles Silvas, Florencia Galarza, Nick Young and Marcelo.[16]

References

[edit]
  1. ^ "Adidas Press Room – Home". Archived from the original on 11 June 2008. Retrieved 2008-06-07. Retrieved 7 June 2008
  2. ^ "Adidas Originals SS'08 Denim by Diesel & Presenting the Atelier Retail Concept | Page 1 | Fashion Trendsetter". fashiontrendsetter.com. Retrieved 7 June 2008.
  3. ^ "Logo design history A • Logoorange".
  4. ^ "Archived copy" (PDF). Archived from the original (PDF) on 17 July 2013. Retrieved 2014-01-06.{{cite web}}: CS1 maint: archived copy as title (link)
  5. ^ "adidas Originals Celebrates Chicago with Wicker Park Flagship Store Opening". adidas NEWS STREAM. 5 October 2017. Archived from the original on 19 September 2018. Retrieved 19 September 2018.
  6. ^ "JD Sports – What's New: Adidas stores". Archived from the original on 17 September 2008. Retrieved 2008-06-07. Retrieved 7 June 2008
  7. ^ Teen, Vanity (22 December 2021). "Pharrell Williams And Adidas Originals Debut Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine". vanityteen.com. Retrieved 9 March 2022.
  8. ^ Uk (4 September 2014). "Rita Ora x adidas". Elle. UK. Retrieved 9 March 2022.
  9. ^ Reporter, The Hollywood (27 September 2016). "Pharrell and Adidas Unveil 'Hu' Collection". Billboard. Retrieved 9 March 2022.
  10. ^ Alex Williams (26 May 2022). "Nike Sold an NFT Sneaker for $134,000". The New York Times. Retrieved 7 January 2023.
  11. ^ "Adidas Announces Launch of Digital Metaverse Platform Ozworld". NFTportal. 5 April 2022. Retrieved 29 April 2022.
  12. ^ "Adidas Press Room – the world of adidas Originals 2008". press.adidas.com. Archived from the original on 1 May 2008.
  13. ^ "Adidas Originals – Extended House Party Film". adidas.com. Adidas. 25 February 2009. Archived from the original on 18 March 2009. Retrieved 20 March 2009.
  14. ^ "Adidas Original – Campaign Art Project". adidas. Archived from the original on 25 March 2020.
  15. ^ "Jessica and Jay Park rock cool rainbow colors for Adidas campaign | allkpop.com". allkpop.com. Retrieved 29 April 2016.
  16. ^ Montes, Patrick (25 January 2018). "adidas Originals Drops Star-Studded 'Original Is Never Finished 2018' Campaign Video". Hypebeast. Retrieved 30 January 2018.
[edit]