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Um Bongo

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Um Bongo is a mixed tropical fruit juice drink in the United Kingdom, manufactured by Gerber Foods Soft Drinks Limited under the name Libby's.

It is particularly famous for its long running (sung) slogan of "They Drink It In The Congo", used with the accompanying animated television advert since the 1980s. However, Um Bongo is not marketed in either the Republic of the Congo or the Democratic Republic of the Congo. It has recently seen a growth in popularity in certain pubs across the UK as being a popular mixer with Vodka.[citation needed]

For a short period of time in the 1990s, Um Bongo gained a sister drink called Um Ognob but this has since been withdrawn.

The song was sung by Tony Jackson, a member of the band 'Rage', best known for their 1992 number 4 chart hit, "Run to You". The music and lyrics were composed by Andy Blackford, now creative partner in the advertising agency KB49.[1] The jingle was produced by Andre Jacquemin, musical composer, arranger and producer to Monty Python.

References