Unified TV

Yahoo DSP

Maximize your TV investments

In the converging worlds of CTV and linear, it's all just 'TV' to the consumer. Marketers need strategies that account for both digital and linear platforms to maximize audience reach and their investment.

Differentiated data

Harness the advantages of our industry-leading blended dataset, powered by partners such as VIZIO Inscape and DIRECTV, to connect with your target audiences in more meaningful ways.

Massive Reach

Reach 108 households across nearly every major CTV platform and tap into the largest direct-access footprint of premium TV publishers via Yahoo Backstage.

Real outcomes

We help advertisers optimize reach and frequency holistically to enhance the impact of every dollar, ensuring optimal ad delivery that exceeds your campaign objectives.

Watching TV

Activating Unified TV is easy

When you want a quick and easy meal, there's nothing like a TV dinner. That's why we’re bringing you The TV Dinner Activation Playbook, a delicious guide to maximizing your investments with Yahoo Unified TV. This is your shortcut to leveraging Yahoo Unified TV solutions to create effective CTV campaigns that maximize the impact of every impression.

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eBay

52%

increase in campaign reach across devices and audiences with Unified TV Audiences.

Source: Yahoo internal and eBay measurement partner data, Q1 2024

Roku

77%

of a leading insurance brand’s users reached on Roku via the Yahoo DSP were incremental linear viewers.

Source: Roku and Yahoo data, Q4 2023

Inspire

40%

lower cost per unique user, depending on the brand.

Source: Yahoo internal and Inspire Brands data, Q1 2024

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Our sales team can help you truly connect to audiences with unified solutions scaled for growth.

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