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Is This Live?: Inside the Wild Early Years of MuchMusic: The Nation's Music Station

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From the first Canadian VJ Christopher Ward, Is This Live?captures the pure fun and rock n roll rebellion of the early years of MuchMusic television.
On August 31, 1984, the Nation s Music Station launched, breaking ground as the Wild West of Canadiantelevision live, gloriously unpredictable, seat-of-the-pants TV, delivered fresh daily.
The careers of Canadian legends like Blue Rodeo, Corey Hart, Jane Siberry, Bryan Adams, Platinum Blonde, Glass Tiger, Colin James, the Parachute Club, Honeymoon Suite, Barenaked Ladies, Maestro Fresh Wes and Sloan were launched when Much brought them closer to their fans. Much also gave us international acts (Duran, Duran, Tina Turner, Iggy Pop, David Bowie, Madonna, Motorhead, Guns N Roses, Nirvana, Red Hot Chili Peppers), and covered the second wave of music activism with events like Live Aid and the Amnesty International Human Rights Now! tour. Ranging from Toronto s iconic studio at 299 Queen Street West, to Vancouver s MuchWest, MuchMusic s programming travelled across Canada and connected the Canadian music scenes in an unprecedented way.
The dream child of TV visionary Moses Znaimer, and John Martin, the maverick creator of The New Music, Much was live and largely improvised, and an entire generation of Canadians grew up watching the VJs and embraced the new music that became the video soundtrack of our lives.
With stories of the bands, the music, the videos, the specialty shows, the style and the improvisational approach to daily broadcast life at Much, Is This Live? is told by the people who were there the colourful cast of on-air VJs, the artists who found their way into our living rooms of the nation as never before, and the people behind the cameras.
As our tour guide to the first decade at MuchMusic Christopher Ward delivers a full-on dose of pop culture nostalgia from the 1980s and 90s, when the music scene in Canada changed forever.

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328 pages, Paperback

Published October 25, 2016

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About the author

Christopher Ward

5 books5 followers
CHRISTOPHER WARD has written songs for Diana Ross, Hilary Duff, Wynonna Judd, The Backstreet Boys, Tina Arena, Amanda Marshall, Roch Voisine and many others. His best-known song is the worldwide #1 hit for Alannah Myles, "Black Velvet." He received the Juno award for Songwriter of the Year in 1990.
In 1984, after a stint in the Second City Touring Company, Ward helped launch MuchMusic as Canada's first VJ. As a songwriter, Ward contributed twenty songs over four seasons to the soundtrack of the hit CTV series Instant Star, as well as writing songs for both Degrassi feature films, the new Degrassi: The Next Class and Cirque du Soleil's show Banana Shpeel. His songs have been performed on Idol shows around the world. The author lives in Toronto, ON, and Los Angeles, CA.

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Displaying 1 - 25 of 25 reviews
Profile Image for Brandon.
964 reviews248 followers
September 19, 2018
MuchMusic launched the year I was born, so I’d be lying if I said I knew a whole hell of a lot about the station’s formative years.  That being said, with the majority of my teenage years spent glued to the TV,  I have fond memories of the channel as a hub for pop culture.  In the days before the internet’s file-sharing software (Napster/Kazaa/Limewire) and later YouTube, MuchMusic was the only place to see and hear your favorite bands without dropping twenty dollars on a piece of physical media.

I’ve always wanted to learn more about the creation of the station and luckily former VJ (video-jockey) Christopher Ward took on the task of chronicling the early years of “The Nation’s Music Station” MuchMusic with his 2016 book, “Is This Live?”

If anything, this book is comprehensive.  Ward goes through the early days of CITY TV's late night music video show “City Limits” and how that evolved into what would become MuchMusic - a co-creation from broadcasters John Martin and Moses Znaimer.  Ward details the loose atmosphere implored by the duo; how they wanted the station to feel like a “flow” of programming rather than a tight schedule of individual shows.

Ward also delves into the music videos that would define the early years of the station.  Interviews with Canadian musicians Bryan Adams, Alan Frew (Glass Tiger), Jim Cuddy (Blue Rodeo), Jimmy Rankin and others are peppered throughout the book as they explain the relatively new process of creating videos as promotional tools.  This is where I found the book lost a little bit of its focus as I felt too much time was devoted to the videos themselves and their production rather than the operations of the station.

This is purely preference on my part, but I wish Ward had further explored the 90s, but alas, that was not within the scope of the book.  The closest we get are a few short interviews with Rick Campanelli, Ed The Sock (Steve Kerzner), Master T and Bill Welychka.

It’s really sad to see what MuchMusic has become now.   Long gone are the days of VJs, countdowns and “videoflow” programming but honestly, who could blame them?  Your favorite band’s latest videos are now available at your fingertips so who wants to wait around for hours for their favorite song to be played?  After its sale to Bell Media in 2006, the station gradually shifted focus to become more of a destination for comedy programming, reality shows and teen-dramas - they even dropped the “music” part of “MuchMusic”!

Christopher Ward has produced a much (pardon the pun) appreciated account of the little station that could; a rebel channel existing on a shoestring budget that penetrated the cultural zeitgeist of young Canadians in the 80s to become destination programming.   I would have preferred a more focused approach and a wider scope, but it is what it is.  Folks around during the station's launch may get a bit more out of it than I did.
Profile Image for Lorraine.
308 reviews
May 5, 2017
Great look into the wild and crazy early years of MuchMusic. Filled in the gaps of the years I didn't work there. Brought back tons of memories. Chris Ward tells the tale really well as do all the muscians Canadian and otherwise that appear in the book. They manage to convey the anything goes edict that reigned supreme and made working there an absolute joy. Working there was like going to play everyday even under the pressure of live tv. Loved the pictures especially the last pic of the book which came from the 1985 MuchMusic Handbook. I'm the one wearing the MuchMusic t-shirt. Was thoroughly disappointed that my husband didn't get credit for the Halloween picture of the VJs. He offered to take the picture because the in-house photographer had buggered off. We made 8x10 copies for all the VJs. Everyone graciously signed our copy and Chris personalized it.
Surprised the famous cow couch that many rock 'n roll bums sat on didn't get a mention. It was a very sad day when management got rid of it because it was falling apart. It's a shame Much will never again be what it was, but I'm glad I got to experience it in it's heyday first hand.
Profile Image for Chris.
73 reviews
September 14, 2018
As someone that grew up with Much Music, City Limits and the Power Hour, reading the stories of how all those shows came to be was fascinating. The players that were part of my youth, the music, the concerts and events provided a great stroll down memory lane. Excellent read!
Profile Image for Bob Andelman.
Author 26 books25 followers
May 18, 2017
What I don’t know about the Canadian music video scene could fill a half an hour or more… as rock ‘n’ roll historian Christopher Ward is about to discover.

Ward has published a charming new oral history of MuchMusic—a Canadian take on MTV for my clueless fellow Americans. The book—Is This Live? Inside the Wild Early Years of MuchMusic, The Nation’s Music Station—takes us behind-the-scenes at the creation of the video music network where the only rule was, “You can do anything you want on air, just don’t spend any money.”

Canadian music stars of the 1980s who blew up around the world—thanks in no small part to MuchMusic—included Bryan Adams, Corey Hart and Loverboy. And it also made mostly local guitar heroes out of Platinum Blonde, Gowan, the Spoons and Glass Tiger.

Unless you’re a native of the Great White North, you’re probably wondering what Ward’s connection to all this might be, right?

Well, he was Canada’s first VJ, or video disc jockey. But unlike their American counterparts who precorded all of their patter between music videos, Ward and his cohorts worked live.

Ward got his start as an entertainer as a member of Second City Touring Company, where he became friends with future SNL comedian Mike Myers and was Myers’ sidekick on the original “Wayne’s World” before Dana Carvey brought life to Garth.

He has also written songs for Diana Ross, Wynona Judd, The Backstreet Boys and Alannah Myles, for whom he wrote the #1 hit, “Black Velvet.”

Watch my interview with Christopher Ward here: Is This Live?: Inside the Wild Early Years of MuchMusic: The Nation's Music Stationhttps://youtu.be/oNFsJuEnUDM
Profile Image for Phil Buckley.
Author 4 books5 followers
August 7, 2017
In "Is This Live?" Christopher Ward has captured the essence and dynamic of MuchMusic, Canada's music station that was at its height in the 80s and 90s. As an avid watcher in my mid-twenties when Much was born, it revolutionized how new music was launched and experienced. Music genres, styles and fashion were established and popularized by a high-rotation videos or band interviews. It was thrilling.

"Is This Live?" is a well researched and written history of Much. The author goes to great lengths to convey the freedom and "learning by doing" environment in the studio and on location. The band stories are great too.

This book will be enjoyed by anyone interested in contemporary music history, including those fortunate enough to have watched MuchMusic "live."
Profile Image for Anna-Lisa.
195 reviews
April 28, 2017
As a kid I watched MuchMusic a LOT..... I was introduced to many of my favourite artists this way. So I was interested to read Christopher Ward's book. It's an enjoyable look back at the VJs and the musicians that visited the studio. There were times when I wish things went into more detail, but overall it's worth it if you were a regular viewer back in the 80s and 90s.
Profile Image for Michael.
560 reviews9 followers
November 24, 2016
I totally grew up on Much Music so I really loved this book.So many memories.Power Hour forever!
Profile Image for Brent.
90 reviews10 followers
February 4, 2017
Christopher Ward often steps aside and let's the VJs, the crew and artists tell the story. A surprisingly good book.
Profile Image for Tom Ryerson.
Author 10 books8 followers
January 14, 2024
I've had this in my bookcase for several years meaning to get it read, and I finally had a chance this year. What a fantastic read, so many memories. I was 19 when Much Music went on the air in August of 1984, I was the perfect age to appreciate this era of music in later years. Oh the memories and the laughs, I have never laughed out loud so many times while reading a book. I started watching J.D. Roberts and Jeanne Beker on the New Music back in 1979, and when they came to Much, they were perfect for the job. I also watched Terry David Mulligan as he cut his teeth on Good Rockin' Tonight. I was familiar with Chris Ward with his two solo albums, Spark of Desire and Time Stands Still, and then later with his association with Alannah Myles. When Erica Ehm came to our local Thunder Bay mall about 1986, it was a big deal, she was the star! I also enjoyed watching Ziggy Lorinc on Mush Music. This a type of book that you can read again in six months, and still take a lot from it over a second time. I'll let you know!
Profile Image for Ben Baker.
Author 11 books4 followers
August 9, 2017
Being a big fan of both old TV and pop, I thought I'd enjoy this history of Canada's MuchMusic station but there's a lot of cultural barriers I couldn't get past sadly. Less a oral timeline and more a mixture of small pieces about various aspects of Canadian youth culture in the 80s and 90s. The good bits are very good though and its got me checking out a few bands Ive never heard of it before so I thank it for that.
Profile Image for Robert Grant.
651 reviews1 follower
June 2, 2017
Great book! Enjoyed the hell out of it. A trip down memory lane as I watched quite a bit of The Nation's Music Station in the 80's and 90's. There should be some kind of memorial or monument for MuchMusic! Such an important part of the fabric of our lives during that time period. Hey what time is the Coca-Cola Countdown on?
Profile Image for Daniel Kukwa.
4,405 reviews107 followers
April 19, 2023
This would probably have a bigger impact if I was a music fan, but as I was there at the dawn of Much Music, and I remember many of the early highlights, this ends up being a breezy, easy-to-read coffee table history book that contains bucket-loads of golden Canadian nostalgia.
623 reviews4 followers
July 6, 2017
This is a GREAT book, especially if you were really into 80's and 90's music in Canada. I loved it!!
Profile Image for Saara.
451 reviews
December 15, 2019
The format bugged me, but I enjoyed the content - it brought back a lot of memories. I miss that old, live MuchMusic.
Profile Image for Shane.
18 reviews11 followers
July 6, 2024
Gonna hafta round down cause it’s just not a 4. But maybe like 3.4? Entertaining & enjoyable… just meanders a bit & doesn’t really stick the oral history landing the way some others do.
Profile Image for Brad Abraham.
Author 15 books89 followers
November 28, 2016
Ever since reading I WANT MY MTV I've been waiting for some like-minded oral history on Much Music. I grew up and came of age in Canada - Ontario, specifically - in the late 80s and early 90s, so I had a connection to Much that I never would with MTV. It was an ever-present part of my life as, growing up in a small-town well outside any major urban center, discovering new music was a task and a half when the only local radio you had was Top 40 (and not even good Top 40). My love of indie/underground music was stoked by City Limits and The Edge, and my education in Metal and Hip-Hop was likewise provided by Channel 29 on our cable box. There *had* to be a story there; one touched upon in HAVE NOT BEEN THE SAME (see my review); how Much came to be, how it became an essential part of the Canadian music fabric, and how its decline left a gaping hole in that fabric.

Enter Christopher Ward. One of the original VJs, his insider's story on the creation and early years of Much (1984-1992, for those keeping count) leaves nearly no stone unturned. Chock full of photos and recollections from seemingly every key player in the creation and nurturing of Much, it's a rollicking ride through a decade of Canadian music and culture. Names and faces I hadn't heard or seen since Much went dark - Michael Williams, Natalie Richard, Angela Dohrmann, Simon Evans, and the ubiquitous Erica Ehm - tell their own stories on their time in the halls of 299 Queen Street West, with Ward acting as your guide through that era, and through what was happening with CanRock at that time.

Much's arrival was the perfect timing, a confluence of musical innovation in Canada was underway and only intensified over the next decade, and Much certainly rode that wave for all they could. Interviews with beloved CanRock icons like Luba, Gowan, Jane Sibbery, Glass Tiger, Platinum Blonde, Sloan, and others dive into how Much altered, or gave them a career, and cause me to do some deep digging thru iTunes and Spotify.

So why only three stars? It should have been essential; this book, not Much, which for its part should have stayed at the forefront of music and culture. In Much's case it was the same old song; sold to a corporate conglomerate who middle-managed it to an early death, ditching its music programming for reruns of The Simpsons and Degrassi. In this book's case, it's a pervasive atmosphere of niceness, which, while uniquely Canadian, doesn't make for the most gripping of reads. To be perfectly fair, the people Ward talks to are his friends and colleagues; people who crawled through the trenches with him to turn an upstart idea into a nation's music station. Reading Is This Live? one gets the feeling of some much more interesting, possibly libelous stories, left on the cutting room floor. To Ward's credit he owns this in his introduction; this is not a gossip book - it's a look back at Much's early years, though to call them "wild" is a bit of an exaggeration.

That said, if you grew up with Much, this is definitely the book for you and worth your time, both for the stories it does tell, and the memories reading it is sure to unleash in anyone who attended a Much Music Dance Party, gawked at the Electric Circus, dropped a loonies into Speaker's Corner, or who spent a late Friday Night discovering New Order, The Smiths, Depeche Mode, and The Pixies on City Limits. While grateful to finally have an oral history of Much, one gets the sense that the definitive telling of this story is yet to come.
Profile Image for Matt Blair.
137 reviews3 followers
March 7, 2017
Ward has written and compiled a "Live From New York" for the Nation's Music Station. Brilliant and fascinating reading on Canadian culture and communications alike.
Profile Image for Amanda.
253 reviews3 followers
December 1, 2016
Interesting/fun read, but not very in depth. I feel like a lot of the "details" were missing. It was really just interviews with a ton of Canadian bands/acts from back in the day and their experience with either Much (crediting them with making them known) or making videos. This was one of the only ways to get information about music, pre. internet age, and they did their job brilliantly. I was surprised to learn about Mike Myers involvement in the early days with Christopher Ward.

If you are a music/pop culture fan worth the read.
Profile Image for I.D..
Author 16 books19 followers
January 15, 2017
Really fun read with lots of remembrances from the VJ's, some great photos, and a nice look back at much. Leaves you wanting more as it's a bit slight. Not a comprehensive or deep look, but worthwhile nonetheless.
416 reviews3 followers
January 9, 2019
This isn't a book, it's a catalogue of inconsequential memories; MuchMusic waits for the cultural analysis it so deserves
Profile Image for TA Inskeep.
156 reviews3 followers
July 22, 2024
A tight narrative told mostly through oral histories of the glory years of the great MuchMusic. Oh, Canada!
Profile Image for Krista.
1 review
May 1, 2017
Very disappointing, just like the channel is now. I wanted so much more.
Profile Image for Teena in Toronto.
2,324 reviews78 followers
April 3, 2017
MuchMusic was a music station that launched in 1984 in Canada (three years after MTV) with a focus on music programming, including blocks of music videos and original series focusing on musicians and artists. Before MuchMusic, there were very few shows to watch music videos so it was quite exciting when the station started (I was in my early 20s). Christopher Ward was one of the original VJs at MuchMusic.

This book is about the beginnings of MuchMusic. The chapters include discussions about the VJs, the shows, the artists (singers, groups, etc.), best and worst interviews, special events and more, plus the impact that MuchMusic had on the artists' careers. In addition to Ward's thoughts and experiences, he also includes snippets of interviews with other MuchMusic VJs and their guests. Also scattered throughout the book are pictures of the VJs with various singers and groups.

I rarely watch Much now as it's changed its format and plays less music. It was interesting reading this book and remembering the VJs and thinking, "I forgot all about him/her and I wonder what they are doing today." Plus it provides a behind the scene peak at what some singers and groups are really like.

It's an interesting book if you were a fan of MuchMusic and 80s music in general, with more focus on Canadian talent. I liked the writing style. As a head's up, there is swearing.

Blog review post: http://www.teenaintoronto.com/2017/04...
224 reviews4 followers
April 5, 2017
For people like me who grew up watching Much from the early days, this is a fantastic book for the memories it brings up. Lots of pictures to generate those "Oh yeah hahahaha" moments. Lots of snippets from behind the scenes and little anecdotes from all sorts of people. Nothing too in depth but more than enough to get the nostalgia flowing. Well worth the library fine max I paid in order to finish it lol.
Displaying 1 - 25 of 25 reviews

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