Librarian Note: There is more than one author by this name in the Goodreads database.
Michael Adams is the president of the Environics group of research and communications consulting companies which he co-founded in 1970. In 2006 he founded the Environics Institute for Survey Research, where he also serves as President.
Mr. Adams is also the author of six books, including: Sex in the Snow: Canadian Social Values at the End of the Millennium (1997); Fire and Ice: The United States, Canada and the Myth of Converging Values, (2003); and Unlikely Utopia: The Surprising Triumph of Canadian Pluralism (2007). Fire and Ice won the prestigious 2003/04 Donner Prize for the best book on Canadian public policy and was selected in the fall of 2005 by the Literary Review of Canada as one of the 100 most important books ever published in the country.