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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
240 pages, Hardcover
First published September 24, 2019
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Displaying 1 - 30 of 508 reviews
April 3, 2021
До цієї книги я читала про сторітелінг лише в українських авторів.
Як правило, там все зводиться до того, що сторітелінг — це розповідання історій (внєзапно, да?). Може бути сказано кілька слів про емоції, а далі по структурі — конфлікт, персонаж і т.д.
⠀
А от зарубіжна авторка розкриває столітелінг як інструмент для формування цінності бізнесу, бренду.
⠀
"Сторітелінг" від @yakaboo_publishing книга, яку хочеться розібрати на приклади і почитати детально про кожен окремий кейс.
⠀
Вся теорія тут максимально вдало розбавлена прикладами — історіями рекламних кампаній, експериментами, пошуками. Це максимально...
⠀
///на цьому моменті я зависла і не змогла знайти в українській мові відповідного слова до російського "вовлекающе"🤷♀️///
⠀
...читання. Тобто ви максимально включаєтесь в тему. Ось ви читаєте розділ, а за кілька хвилин вже гуглите відео з наведеного прикладу. Дочитуєте чергову розповідь, а паралельно шукаєте інтерв'ю з описаними людьми.
⠀
Книга чітко та системно розповідає:
⠀
✅як привернути увагу до бренду, бізнесу історіями
✅як писати історії, які відгукуються
✅ як використовувати на практиці всі описані інструменти, поради та техніки
⠀
Мені дуже сподобалась!❤
Хочеться розібрати її на цитати, перечитати та обліпити стікерами, бо книга справді хороша.
⠀
Стиль у авторки динамічний, живий, відчувається її досвід, експертність та бажання ділитись знаннями. Це не сухий нонфікшн посібник, а результат наполегливої систематизації досвіду професійної сторітелерки.
Як правило, там все зводиться до того, що сторітелінг — це розповідання історій (внєзапно, да?). Може бути сказано кілька слів про емоції, а далі по структурі — конфлікт, персонаж і т.д.
⠀
А от зарубіжна авторка розкриває столітелінг як інструмент для формування цінності бізнесу, бренду.
⠀
"Сторітелінг" від @yakaboo_publishing книга, яку хочеться розібрати на приклади і почитати детально про кожен окремий кейс.
⠀
Вся теорія тут максимально вдало розбавлена прикладами — історіями рекламних кампаній, експериментами, пошуками. Це максимально...
⠀
///на цьому моменті я зависла і не змогла знайти в українській мові відповідного слова до російського "вовлекающе"🤷♀️///
⠀
...читання. Тобто ви максимально включаєтесь в тему. Ось ви читаєте розділ, а за кілька хвилин вже гуглите відео з наведеного прикладу. Дочитуєте чергову розповідь, а паралельно шукаєте інтерв'ю з описаними людьми.
⠀
Книга чітко та системно розповідає:
⠀
✅як привернути увагу до бренду, бізнесу історіями
✅як писати історії, які відгукуються
✅ як використовувати на практиці всі описані інструменти, поради та техніки
⠀
Мені дуже сподобалась!❤
Хочеться розібрати її на цитати, перечитати та обліпити стікерами, бо книга справді хороша.
⠀
Стиль у авторки динамічний, живий, відчувається її досвід, експертність та бажання ділитись знаннями. Це не сухий нонфікшн посібник, а результат наполегливої систематизації досвіду професійної сторітелерки.
September 1, 2019
(I received an Advance Reader's Copy of this book from HarperCollins Leadership for review.)
I heard Kindra speak at a conference in July, and I was captivated by the power of stories and her ability to entrance a coliseum full of women. I wasn't quite sure what to expect from this book, but I started reading and found myself more excited about a book that I have been in quite a while. This book is a TREASURE TROVE of words. She talks about the power of storytelling in business, but her examples and lessons are applicable to almost anyone who is a human who interacts with other humans.
As I read, I found myself jotting down lots of notes to myself. This book was immediately relevant to my work: I tutor for the SAT and ACT, and I help high schoolers with their college admissions essays. I found myself bringing in Kindra's words and examples as I worked with students, and I can already see a difference in the essays they're creating! Storytelling is also something I'll be able to use myself as an entrepreneur and business owner. I already have a list of ideas for stories to tell!
This book is immediately practical. I found myself consistently surprised (but pleasantly so) with the level of detail Kindra went into in each chapter. She spells out exactly what each story is, how and when they're useful (and when they're not!), and then she tells you exactly how to craft a story. I have friends who are business owners, writers, presenters, and teachers, and I fully intend to recommend (or gift!) this book to all of them!
I would give this book six stars if I could.
I heard Kindra speak at a conference in July, and I was captivated by the power of stories and her ability to entrance a coliseum full of women. I wasn't quite sure what to expect from this book, but I started reading and found myself more excited about a book that I have been in quite a while. This book is a TREASURE TROVE of words. She talks about the power of storytelling in business, but her examples and lessons are applicable to almost anyone who is a human who interacts with other humans.
As I read, I found myself jotting down lots of notes to myself. This book was immediately relevant to my work: I tutor for the SAT and ACT, and I help high schoolers with their college admissions essays. I found myself bringing in Kindra's words and examples as I worked with students, and I can already see a difference in the essays they're creating! Storytelling is also something I'll be able to use myself as an entrepreneur and business owner. I already have a list of ideas for stories to tell!
This book is immediately practical. I found myself consistently surprised (but pleasantly so) with the level of detail Kindra went into in each chapter. She spells out exactly what each story is, how and when they're useful (and when they're not!), and then she tells you exactly how to craft a story. I have friends who are business owners, writers, presenters, and teachers, and I fully intend to recommend (or gift!) this book to all of them!
I would give this book six stars if I could.
January 22, 2022
Ever since I was a little girl, I had always been drawn into books; the smell of paper, the pile of books in large libraries, and I liked the way people looked when they read.
But what I also liked was musical albums. I was never satisfied with one song/single, I would buy the whole CD or download it digitally, and would never play an album on shuffle. Always from start to finish, and lazer focused on each lyric. And until now, I still listen to albums from start to finish like it's a chore, even if the genre isn't of my interest.
I never exactly knew why I'm still so engaged with this ritual, until I read this book.
And it turns out the answer is simple: I just love storytelling. It's not only the stories, it's the way people tell their stories that excites me most. Whether it's written in a book or sung in an album, or even drawn in canvases, they all fascinate me and make me appreciate the creative souls that we are for finding abundant ways to tell our stories.
But what I also liked was musical albums. I was never satisfied with one song/single, I would buy the whole CD or download it digitally, and would never play an album on shuffle. Always from start to finish, and lazer focused on each lyric. And until now, I still listen to albums from start to finish like it's a chore, even if the genre isn't of my interest.
I never exactly knew why I'm still so engaged with this ritual, until I read this book.
And it turns out the answer is simple: I just love storytelling. It's not only the stories, it's the way people tell their stories that excites me most. Whether it's written in a book or sung in an album, or even drawn in canvases, they all fascinate me and make me appreciate the creative souls that we are for finding abundant ways to tell our stories.
December 6, 2020
The book does make some good points through a heavy use of examples but its just one of those books that could have been condensed into a blog post
August 18, 2019
The theme of storytelling is increasing in popularity, it seems the idea of using a narrative to increase the effectiveness of business communications is catching on, it is being recognised as being superior to a logical approach. “Business was all about logic. And then suddenly it wasn’t.”
However, I was wondering whether the author would have anything to add to the dialogue, I was not disappointed. There was understandably overlap with other books I have read on the topic, but I found it both an enjoyable read as well as one that inspires you to look for stories that will impact positively on your business. It’s a good one.
There is a balance of information with a narrative. It’s essentially broken into three parts:
PART 1 The Irresistible Power of storytelling
PART 2 The four essential stories
PART 3 Create the story
It becomes clear though, that not all stories are created equal and that the more engaging the story the greater the impact it will have on the brain’s ability to be open to an offer. So investing time in finding a story, choosing a story and then making sure it’s the right story, is time well spent
The author shares different kinds of stories and provides examples of each.
Value story, discovers the real value of the product to the market
Founder story, where sharing relevant history is evident
Purpose story, unites the team to achieve the goal
The fourth one, the customer story, really grabbed my attention. It made so much sense that while reviews assist the prospect to narrow down the choices on offer, stories evoke emotions, speak to a moment, add details moving the audience from thinking logically to building connection. The prospect feels understood, “ie: someone like me has felt this way and found this to be the solutions. I want that, so I’ll buy it.”
The importance of ASKING customers for the story was emphasised and identifying and asking specific questions is likely to encourage the response you are hoping for.
I would highly recommend this book.
With thanks to NetGalley, HarperCollins Business and the author for my free copy to review in exchange for an honest opinion.
However, I was wondering whether the author would have anything to add to the dialogue, I was not disappointed. There was understandably overlap with other books I have read on the topic, but I found it both an enjoyable read as well as one that inspires you to look for stories that will impact positively on your business. It’s a good one.
There is a balance of information with a narrative. It’s essentially broken into three parts:
PART 1 The Irresistible Power of storytelling
PART 2 The four essential stories
PART 3 Create the story
It becomes clear though, that not all stories are created equal and that the more engaging the story the greater the impact it will have on the brain’s ability to be open to an offer. So investing time in finding a story, choosing a story and then making sure it’s the right story, is time well spent
The author shares different kinds of stories and provides examples of each.
Value story, discovers the real value of the product to the market
Founder story, where sharing relevant history is evident
Purpose story, unites the team to achieve the goal
The fourth one, the customer story, really grabbed my attention. It made so much sense that while reviews assist the prospect to narrow down the choices on offer, stories evoke emotions, speak to a moment, add details moving the audience from thinking logically to building connection. The prospect feels understood, “ie: someone like me has felt this way and found this to be the solutions. I want that, so I’ll buy it.”
The importance of ASKING customers for the story was emphasised and identifying and asking specific questions is likely to encourage the response you are hoping for.
I would highly recommend this book.
With thanks to NetGalley, HarperCollins Business and the author for my free copy to review in exchange for an honest opinion.
September 25, 2019
As someone who works in the creative side for multiple small businesses, I have seen time and time again how a connection is such an important part of a lasting relationship with clients and customers. When I think about my own experiences, authenticity, and sharing is what has brought me closer in so many of my relationships, both personally and professionally.
I loved this accessible, poignant and very timely resource on how we can better share our stories. A narrative can add the personal component that boosts connection and also a memorable experience. In a time where people are overwhelmed with data and information from sun up to sundown, this book shares how you can share and have your stories standout.
Kindra Hall excels at writing something that is both relatable and inspiring. I took so much away from this book and I know I will refer back to it time and time again.
Thank you to NetGalley & HarperCollins Leadership for an advanced copy.
I loved this accessible, poignant and very timely resource on how we can better share our stories. A narrative can add the personal component that boosts connection and also a memorable experience. In a time where people are overwhelmed with data and information from sun up to sundown, this book shares how you can share and have your stories standout.
Kindra Hall excels at writing something that is both relatable and inspiring. I took so much away from this book and I know I will refer back to it time and time again.
Thank you to NetGalley & HarperCollins Leadership for an advanced copy.
September 3, 2019
Several months ago, my travels as an airline pilot took me to Orlando. Before venturing out of my hotel that evening, I searched for a podcast to accompany me on my walk to dinner and was intrigued by the description of an interview with professional storyteller @kindrahall. After all, as a writer myself, I know that mastering the art of storytelling is the key to keeping the pages turning for my readers. And as a budding professional speaker, I know it’s also critical to keeping the attendees of my keynotes engaged.
So I pressed play and set off into the thick, humid air, earbuds dangling, and instantly found myself captivated as Kindra discussed the transformational power of stories—not just for writers and speakers like me, but for people in literally any field...including people just like you.
Need to give a presentation? Tell a story, Kindra suggested. Need to close a sale? Tell a story. Need to market your product? Tell a story. Need to connect with your child? Tell a story.
Her suggestions were incredibly compelling.
There was simply one major problem: Kindra never gave away her formula for how to create, tell, and leverage a great story.
Then again, that’s why she’s a sought after speaker—the power of story is valuable, which is why corporations and coaching clients pay top dollar to learn Kindra’s techniques.
I started to fear I might not learn Kindra's formula after all. But then she mentioned on her (optimistic and inspiring) Instagram feed that she would soon lay out all the specifics of her storytelling framework in a new book: Stories That Stick (http://www.storiesthatstick.com).
I was stoked! Compared to the price of attending one of her conferences or workshops, her book would be a huge bargain.
So I preordered it immediately, and eagerly awaited the September launch date.
Then things got even better: she offered the chance to become an advance reader of the book. Needless to say, I jumped at it.
In one night, I chewed through the first 50 pages that she made available electronically. Then, a little over a week ago, I received a copy of the book from HarperCollins Leadership. And since then, it’s followed me as I’ve galavanted around the country on another work trip.
The more I read, the more I started to see the potential for stories not just in my writing and speaking but all around me. In fact, the book literally moved me to take action. I sent suggestions to my father, who works in financial planning. I sent suggestions to my airline’s loyalty program. I’ve even begun to reimagine how I might use stories to make my inflight announcements something that passengers actually listen to. And I have no doubt this is just the start—for me AND for you.
Now, I know stories may seem simple. They may seem fluffy and non-essential for the “just the facts” business world in which we all seem to work these days. But trust me, such belief couldn’t be further from the truth.
Stories are at the heart of the human experience. They connect us. They compel us. They inspire us. And with Kindra’s guidance, they’ll power all of us to achieve more, too.
Stories That Stick is a book that pulls you in, makes you smile, and teaches you valuable concepts in an easy-to-remember and easy-to-implement way that will leave you eager to tell better, more effective stories in all aspects of your life. I highly encourage you to grab a copy for yourself today. (And while I did get a free copy of the book, they did not tell me to say that).
Thank you, Kindra, for the chance to preview your book. I’ll be buying several more copies as gifts, and I can’t wait to see the ways in which those people put the transformational power of stories to use in their lives.
So I pressed play and set off into the thick, humid air, earbuds dangling, and instantly found myself captivated as Kindra discussed the transformational power of stories—not just for writers and speakers like me, but for people in literally any field...including people just like you.
Need to give a presentation? Tell a story, Kindra suggested. Need to close a sale? Tell a story. Need to market your product? Tell a story. Need to connect with your child? Tell a story.
Her suggestions were incredibly compelling.
There was simply one major problem: Kindra never gave away her formula for how to create, tell, and leverage a great story.
Then again, that’s why she’s a sought after speaker—the power of story is valuable, which is why corporations and coaching clients pay top dollar to learn Kindra’s techniques.
I started to fear I might not learn Kindra's formula after all. But then she mentioned on her (optimistic and inspiring) Instagram feed that she would soon lay out all the specifics of her storytelling framework in a new book: Stories That Stick (http://www.storiesthatstick.com).
I was stoked! Compared to the price of attending one of her conferences or workshops, her book would be a huge bargain.
So I preordered it immediately, and eagerly awaited the September launch date.
Then things got even better: she offered the chance to become an advance reader of the book. Needless to say, I jumped at it.
In one night, I chewed through the first 50 pages that she made available electronically. Then, a little over a week ago, I received a copy of the book from HarperCollins Leadership. And since then, it’s followed me as I’ve galavanted around the country on another work trip.
The more I read, the more I started to see the potential for stories not just in my writing and speaking but all around me. In fact, the book literally moved me to take action. I sent suggestions to my father, who works in financial planning. I sent suggestions to my airline’s loyalty program. I’ve even begun to reimagine how I might use stories to make my inflight announcements something that passengers actually listen to. And I have no doubt this is just the start—for me AND for you.
Now, I know stories may seem simple. They may seem fluffy and non-essential for the “just the facts” business world in which we all seem to work these days. But trust me, such belief couldn’t be further from the truth.
Stories are at the heart of the human experience. They connect us. They compel us. They inspire us. And with Kindra’s guidance, they’ll power all of us to achieve more, too.
Stories That Stick is a book that pulls you in, makes you smile, and teaches you valuable concepts in an easy-to-remember and easy-to-implement way that will leave you eager to tell better, more effective stories in all aspects of your life. I highly encourage you to grab a copy for yourself today. (And while I did get a free copy of the book, they did not tell me to say that).
Thank you, Kindra, for the chance to preview your book. I’ll be buying several more copies as gifts, and I can’t wait to see the ways in which those people put the transformational power of stories to use in their lives.
October 27, 2022
I once received a beautifully wrapped present placed inside a nice gift bag. When I opened the box, there was another wrapped box inside, and then another inside that one. I don't remember what the final gift was, but this book would have been appropriate. The author is constantly telling you how important stories are, how research supports the proposition that stories are important, and that stories are effective. If you are undecided about those issues, this may be the book for you. I was hoping for a book that focused upon HOW to make stories stick. There is some content about that topic in the book. Just not much. There are lots of warnings that you about to read something important, lots of reminders that you read something important. Just not much of importance. I think the author had an article to share, but needed to turn it into a book. The result is a book that is primarily fluff, mixed in with a little content.
July 15, 2019
Although this book is written primarily to business owners and entrepreneurs, I read it as an HR professional and an aspiring writer. But regardless of how you approach this book, the central idea remains: everyone is drawn to a good story.
From my role in HR, I do lots of interviews on a regular basis. What I consistently find challenging is not how to craft effective interview questions, but where to find a candidate who is adequately prepared for the interview and one who comes with stories that give me as much insight as possible about who they will be as an employee in my organization. Most come equipped only with the same buzzwords that everyone is using about being a hard worker, team player, etc. In the words of Simon Cowell, of American Idol fame, those candidates are "forgettable." I like this book by Kindra Hall because she gets it (and she also makes the connection to job interviews near the end of the book). The stories are what make a person stand out. It doesn't matter if that person is a salesperson, a teacher, a job candidate, a parent, a writer, or an entertainer. People want to hear stories because that is how we connect and that is how we determine credibility and genuineness.
One of the strengths of this book is in its simplicity. Storytelling is not a cumbersome or technically advanced skill that can only be attained by the elite. The author lays it out step-by-step and gives examples repeatedly. She says, "any moment that makes you wonder could be a story. Or one that brings a smile to your face. Or one that makes you slightly angry. Or one that you watch unfold with heightened curiosity." The key is to notice when a story is happening and to identify the four key components: authentic emotion, identifiable characters, a significant moment, and specific details. Once you have those ingredients, its all about crafting the story so that your message gets across to the intended audience in a way that will make a difference.
One of my favorite examples in the book about the effectiveness of this approach is how the author contrasted asking her grandmother about the Great Depression (which yielded no information) and the way she asked her grandpa about WWII (which resulted in rich conversation and memorable moments). "Instead of saying, 'Grandpa, tell me about WWII,' I focused my question on a noun. 'Grandpa,' I asked, 'where were you stationed in World War II?' He said Perth, Australia. 'Grandpa,' I said, 'Tell me about Perth, Australia.' It was as if I had said the secret word that opened a hidden cave of stories. For an hour and a half, my grandfather told me, in great detail, about his experience in Perth, a.k.a. stories about his World War II experiences."
As an aspiring writer, the gold mined in this book is invaluable and obvious. But coming back to my reception of this book as an HR professional, I began to take a second look at my interview questions. Although they may be effective, they could be better at prompting the candidate for stories. There are some gems in this pages, such as, "Whose life is different because of your business?" or "What was the moment you knew the work you do is worth it?" (Those questions can easily be crafted to fit the job description and opening that the candidate is interviewing for.)
I'm looking forward to putting these tools into action, because it will result in hearing better stories during future job interviews, as well as telling better stories in future writing pursuits.
Great job, Kindra Hall!
From my role in HR, I do lots of interviews on a regular basis. What I consistently find challenging is not how to craft effective interview questions, but where to find a candidate who is adequately prepared for the interview and one who comes with stories that give me as much insight as possible about who they will be as an employee in my organization. Most come equipped only with the same buzzwords that everyone is using about being a hard worker, team player, etc. In the words of Simon Cowell, of American Idol fame, those candidates are "forgettable." I like this book by Kindra Hall because she gets it (and she also makes the connection to job interviews near the end of the book). The stories are what make a person stand out. It doesn't matter if that person is a salesperson, a teacher, a job candidate, a parent, a writer, or an entertainer. People want to hear stories because that is how we connect and that is how we determine credibility and genuineness.
One of the strengths of this book is in its simplicity. Storytelling is not a cumbersome or technically advanced skill that can only be attained by the elite. The author lays it out step-by-step and gives examples repeatedly. She says, "any moment that makes you wonder could be a story. Or one that brings a smile to your face. Or one that makes you slightly angry. Or one that you watch unfold with heightened curiosity." The key is to notice when a story is happening and to identify the four key components: authentic emotion, identifiable characters, a significant moment, and specific details. Once you have those ingredients, its all about crafting the story so that your message gets across to the intended audience in a way that will make a difference.
One of my favorite examples in the book about the effectiveness of this approach is how the author contrasted asking her grandmother about the Great Depression (which yielded no information) and the way she asked her grandpa about WWII (which resulted in rich conversation and memorable moments). "Instead of saying, 'Grandpa, tell me about WWII,' I focused my question on a noun. 'Grandpa,' I asked, 'where were you stationed in World War II?' He said Perth, Australia. 'Grandpa,' I said, 'Tell me about Perth, Australia.' It was as if I had said the secret word that opened a hidden cave of stories. For an hour and a half, my grandfather told me, in great detail, about his experience in Perth, a.k.a. stories about his World War II experiences."
As an aspiring writer, the gold mined in this book is invaluable and obvious. But coming back to my reception of this book as an HR professional, I began to take a second look at my interview questions. Although they may be effective, they could be better at prompting the candidate for stories. There are some gems in this pages, such as, "Whose life is different because of your business?" or "What was the moment you knew the work you do is worth it?" (Those questions can easily be crafted to fit the job description and opening that the candidate is interviewing for.)
I'm looking forward to putting these tools into action, because it will result in hearing better stories during future job interviews, as well as telling better stories in future writing pursuits.
Great job, Kindra Hall!
April 23, 2023
This was very useful for anyone who speaks in any kind of setting. Great tips for how to make stories better, and good clarification of different types of stories in the business world.
August 19, 2019
Stories That Stick is greatness! Kindra Hall has a way with words that captivates you and engulfs you into a world of powerful stories and their effects. Learn to not only lead your business, but your life, with storytelling. 5 stars for this wonderful book.
*Disclaimer: I received this book pre-release as part of the Stories That Stick Launch Team.
*Disclaimer: I received this book pre-release as part of the Stories That Stick Launch Team.
January 16, 2020
A business consultant's brochure masquerading as a book. I can't help but be reminded of Malcolm Gladwell's various books which do similar things but to better effect. Still, it is worth remembering that "stories" do, potentially, have significant value and meaning. Perhaps the stories are the entire meaning and a great portion of the value.
January 1, 2021
A compelling read, but it would be rather awkward if it weren't.
January 16, 2024
با کتاب قدرت داستان گویی در کسب و کار در استوری یکی از دوستان آشنا شدم. از همون اول عنوان کتاب من رو جذب کرد: «قدرت داستانگویی» من همیشه بهش ایمان داشتم. کمی جستجو کردم ببینم کتاب در مورد چیه ولی از اونجا که کتاب تازه چاپ شده بود، جز اطلاعات خود ناشر در منابع فارسی چیزی پیدا نکردم. از اونجا که چند وقتی به موضوع قصه/داستان گویی در کسب و کار علاقهمند شدم دل رو به دریا زدم و کتاب رو سفارش دادم. چون به ناشرش یعنی آریاناقلم اعتماد داشتم و مطمئن بودم کتاب کم ارزشی نیست.
کتاب رو به عادت همیشگی در وسایل حمل و نقل عمومی شروع کردم. وقتی مقدمه رو یک نفس خوندم متوجه شدم کیندرا هال واقعا قصهگوی خوبیه! فهمیدم با آدم کاربلدی طرفم که جدا از این که محتوایی عالی به من میده، اون محتوا رو به شکل هیجان انگیز سفر در دنیای قصهها در اختیارم میگذاره. پس خودم به نویسنده سپردم و همسفر این کتاب شدم.
هال اول قصههایی از قدرت داستان گویی تعریف میکنه، در واقع ما رو با ارزش قصهها و میزان اثر گذاری اونها بیشتر آشنا میکنه خوب البته که کسی که این کتاب رو انتخاب کرده، احتمالا به این قدرت کمابیش واقف بوده. بعد قصههایی از شکافهایی که در کسب و کار بین مشتری و کسب و کار ایجاد میشه تعریف میکنه و این که چطور قصه تونسته روی این شکافها پل بزنه، در واقع چطور قصههای عالی تونستند این کار رو بکنند.
بخش دوم کتاب دقیقتر وارد فضای کسب و کار میشه و کیندرا چهار داستان اصلی کسب و کار رو معرفی میکنه، هدف و شیوهی تعریف اونها رو میگه و کلی قصه جذاب هم به بهانهی مثال برای ما تعریف میکنه. این بخش بسیار جالبه، چون کیندرا با ظرافت تفاوتهای بین این داستانها، از هدف گرفته تا شکل تعریف و حتی این که شخصیت اصلی این داستان کیه رو برای ما با وسواس یک قصه گو در ذکر جزئیات ضروری بیان میکنه.
در بخش آخر کتاب به مهمترین چالش، چالشی که حتی نویسندهها با اون روبرو هستند میپردازه، «حالا چطور قصه پیدا کنم؟» هال در این بخش به شما نشون میده اتفاقا زندگی شما هم پر از قصههای کوچک و ارزشمنده و فقط چون برای خودتون رخ داده متوجهشون نیستین. در این بخش کمک میکنه ببینید چطور میشه این قصهها رو پیدا کرد، چطور میشه بهشون شکل قصه داد و چطور میشه تعریفشون کرد و مهمتر از همه، چطور قصه مناسب با شرایط رو پیدا کرد. این بخش، به نظرم خارج از فضای کسب و کار، در زندگی عادی هم کاربرد داره و قابل استفاده است.
در ضمیمه اما، اشتباهات رایج، نکات طلایی کمک کننده و مواردی از این دست طرح شده که خوانشش بسیار راهگشاست.
کیندرا هال در این کتاب نمیخواد از شما نویسندهی حرفهای بسازه ولی & از اونجا که من دورههای نویسندگی هم گذروندم با اطمینان میگم- چهارچوبی رو ارائه میده که در نوشتن عموم داستانها هست و اصولا اساس داستان بر پایه اون هست، همین طور خوش ساختترین فرم داستان رو به عنوان روش طرح قصه آموزش میده، فرمی که به هر ایدهی حتی نه چندان شگفتی جذابیت مقبولی میده. این نشون میده نویسنده کاملا به چیزی که ازش حرف میزنه تسلط داره.
ترجمه کتاب هم بسیار خوب و روان بود. تقریبا هیچ ابهامی در درک حرف نویسنده نداشتم. به نظرم این نشون میده که نرگس قاسمی کاملا متنی که ترجمه کردن رو فهمیدند. و به خوبی و شیوایی منتقل کردند.
در نهایت هم ویرایش و صفحه بندی و چاپ خوب نشر آریاناقلم هست که لذت خوانش این کتاب رو دو چندان کرد.
توصیه میکنم این کتاب رو حتما بخونید، حتی اگر در فضای کسب و کار نیستین، چون قصهگویی، قبل از کسب و کار، در زندگی روزمره هم کاربردی هست و خانم هال به شیوهای واقعا ساده، اصول قصهگویی رو به شما یاد میده.
کتاب رو به عادت همیشگی در وسایل حمل و نقل عمومی شروع کردم. وقتی مقدمه رو یک نفس خوندم متوجه شدم کیندرا هال واقعا قصهگوی خوبیه! فهمیدم با آدم کاربلدی طرفم که جدا از این که محتوایی عالی به من میده، اون محتوا رو به شکل هیجان انگیز سفر در دنیای قصهها در اختیارم میگذاره. پس خودم به نویسنده سپردم و همسفر این کتاب شدم.
هال اول قصههایی از قدرت داستان گویی تعریف میکنه، در واقع ما رو با ارزش قصهها و میزان اثر گذاری اونها بیشتر آشنا میکنه خوب البته که کسی که این کتاب رو انتخاب کرده، احتمالا به این قدرت کمابیش واقف بوده. بعد قصههایی از شکافهایی که در کسب و کار بین مشتری و کسب و کار ایجاد میشه تعریف میکنه و این که چطور قصه تونسته روی این شکافها پل بزنه، در واقع چطور قصههای عالی تونستند این کار رو بکنند.
بخش دوم کتاب دقیقتر وارد فضای کسب و کار میشه و کیندرا چهار داستان اصلی کسب و کار رو معرفی میکنه، هدف و شیوهی تعریف اونها رو میگه و کلی قصه جذاب هم به بهانهی مثال برای ما تعریف میکنه. این بخش بسیار جالبه، چون کیندرا با ظرافت تفاوتهای بین این داستانها، از هدف گرفته تا شکل تعریف و حتی این که شخصیت اصلی این داستان کیه رو برای ما با وسواس یک قصه گو در ذکر جزئیات ضروری بیان میکنه.
در بخش آخر کتاب به مهمترین چالش، چالشی که حتی نویسندهها با اون روبرو هستند میپردازه، «حالا چطور قصه پیدا کنم؟» هال در این بخش به شما نشون میده اتفاقا زندگی شما هم پر از قصههای کوچک و ارزشمنده و فقط چون برای خودتون رخ داده متوجهشون نیستین. در این بخش کمک میکنه ببینید چطور میشه این قصهها رو پیدا کرد، چطور میشه بهشون شکل قصه داد و چطور میشه تعریفشون کرد و مهمتر از همه، چطور قصه مناسب با شرایط رو پیدا کرد. این بخش، به نظرم خارج از فضای کسب و کار، در زندگی عادی هم کاربرد داره و قابل استفاده است.
در ضمیمه اما، اشتباهات رایج، نکات طلایی کمک کننده و مواردی از این دست طرح شده که خوانشش بسیار راهگشاست.
کیندرا هال در این کتاب نمیخواد از شما نویسندهی حرفهای بسازه ولی & از اونجا که من دورههای نویسندگی هم گذروندم با اطمینان میگم- چهارچوبی رو ارائه میده که در نوشتن عموم داستانها هست و اصولا اساس داستان بر پایه اون هست، همین طور خوش ساختترین فرم داستان رو به عنوان روش طرح قصه آموزش میده، فرمی که به هر ایدهی حتی نه چندان شگفتی جذابیت مقبولی میده. این نشون میده نویسنده کاملا به چیزی که ازش حرف میزنه تسلط داره.
ترجمه کتاب هم بسیار خوب و روان بود. تقریبا هیچ ابهامی در درک حرف نویسنده نداشتم. به نظرم این نشون میده که نرگس قاسمی کاملا متنی که ترجمه کردن رو فهمیدند. و به خوبی و شیوایی منتقل کردند.
در نهایت هم ویرایش و صفحه بندی و چاپ خوب نشر آریاناقلم هست که لذت خوانش این کتاب رو دو چندان کرد.
توصیه میکنم این کتاب رو حتما بخونید، حتی اگر در فضای کسب و کار نیستین، چون قصهگویی، قبل از کسب و کار، در زندگی روزمره هم کاربردی هست و خانم هال به شیوهای واقعا ساده، اصول قصهگویی رو به شما یاد میده.
January 21, 2024
This is an excellent business storytelling book. Hall is really clear on who her audience is, her stories are very well told, the tone is charming and it's straddles the line between theory and practice perfectly. It's also readable, without any business-book gimmicks and quirks like fables or summarizing what you need to know, or too many templates. (Which, truth be told, I usually like!)
Late in the book, she mentions disliking writing "how to" chapters, but jokes on her because the storytelling manages to do that without being in-your-face, and she still provides enough guidance so that the reader can learn.
Late in the book, she mentions disliking writing "how to" chapters, but jokes on her because the storytelling manages to do that without being in-your-face, and she still provides enough guidance so that the reader can learn.
October 24, 2022
I didn't realize the impact of crafting a story well. But then I read this book, and now I realize the impact of crafting a story well.
April 13, 2024
Не сподобалась книга. Занадто багато намішаних прикладів. Думала, що це про сторітелінг в загальному, а це лише для бізнесу
September 6, 2019
One of the best books I’ve come across in a long time. I had the opportunity to hear Kindra speak at a conference in July. I preordered her book. And then was given the grand opportunity to be part of her launch team!! While the book doesn’t hit the bookstores until later this month, I was sent an ARC (advanced reader copy) of the entire book before its official release.
Kindra explores and explains how story telling can affect your life, your business and your customers! Sometimes I get caught up in my head with my own stories because I’ve heard them so much before! But what I’ve learned is that our stories affect and can IMPACT others in ways we don’t realize.
Get ready for a ride of learning and equipping to move forward in your life and in your business. Although this book isn’t just for business owners!!
I highly recommend this book and would encourage anyone to read and learn.
Kindra explores and explains how story telling can affect your life, your business and your customers! Sometimes I get caught up in my head with my own stories because I’ve heard them so much before! But what I’ve learned is that our stories affect and can IMPACT others in ways we don’t realize.
Get ready for a ride of learning and equipping to move forward in your life and in your business. Although this book isn’t just for business owners!!
I highly recommend this book and would encourage anyone to read and learn.
September 9, 2023
Everyone has stories worth telling. Many don’t, or struggle to do so effectively. Storytelling does everything from make life more interesting, to help build coalitions to accomplish hard work, to closing the deal, to helping raise money for leukemia research.
Stories help listeners connect with speakers if stories are selected appropriately, crafted effectively, and delivered genuinely.
This book helps with every aspect of storytelling.
Bonus - includes great stories.
Stories help listeners connect with speakers if stories are selected appropriately, crafted effectively, and delivered genuinely.
This book helps with every aspect of storytelling.
Bonus - includes great stories.
August 29, 2021
As a marketing and communications professional, I have been telling stories in written and oral fashion for a while. However, I neither bothered to deconstruct the process, nor did I even analyze the success formula for those that turned out to be clear winners vs. the ones that were mediocre and which results were, perhaps, as well. This book is insightful. I value the formal knowledge of the The Steller Storytelling Method, and the fresh perspective and framework offered when creating a story to achieve specific communication objectives. I enjoyed the style of writing and the personal tone; uncomplicated yet engaging. When Kindra starts a story to dramatize a point under a chapter, she doesn't really finish it before starting her point or sharing the learning. Instead, she leaves me hanging, proceeds to tie just enough of the unfinished story to her point, then returns to complete it much further into the chapter. At which point, not only am I already drawn, but also much more enlightened that the alignment is now really evident to me.
September 16, 2019
Stories That Stick was a real surprise read! I thought it would be a good book to read since I work in the training industry; however, I wasn't expecting to be so engrossed in the book! Kindra is, indeed, a gifted storyteller, but rather than keeping that storytelling genius to herself, she shares it openly and honestly in her book.
Don't be misled by the title and think it won't apply to you because you aren't in business or marketing, I believe this book can help people from all walks of life and careers connect with others. We all communicate and Kindra provides the tools you need to communicate in a meaningful way to clearly express your thoughts, message or meaning. The steps Kindra outlines on how to craft and deliver a story that sticks will definitely help me from the training podium to grab my audience's attention. Additionally, I am now a more aware and conscientious consumer having read Stories That Stick.
Stories That Stick is organized in a way that is easy to follow and Kindra provides real world examples to demonstrate how her methods work.
While I did receive an advance copy of this book, my opinions of the book are my own.
Don't be misled by the title and think it won't apply to you because you aren't in business or marketing, I believe this book can help people from all walks of life and careers connect with others. We all communicate and Kindra provides the tools you need to communicate in a meaningful way to clearly express your thoughts, message or meaning. The steps Kindra outlines on how to craft and deliver a story that sticks will definitely help me from the training podium to grab my audience's attention. Additionally, I am now a more aware and conscientious consumer having read Stories That Stick.
Stories That Stick is organized in a way that is easy to follow and Kindra provides real world examples to demonstrate how her methods work.
While I did receive an advance copy of this book, my opinions of the book are my own.
May 27, 2020
Kindra had some great nuggets of advice when looking for stories in every day life and articulating those stories to move people. However, I felt most of her advice applied to entrepreneurs. I listened to the audiobook and EVERY SENTENCE WAS A BIG DEAL. Which made it hard to know what she was emphasizing in her story telling techniques.
January 15, 2023
In 2015, on a business trip to Santa Fe, New Mexico, I visited an extraordinary art gallery filled with wall art from Great Plains and Southwest artisans. Before entering the shop, I was warmly greeted by a western dressed, cowboy-looking older man sitting on a bench alongside the shop entrance on the sidewalk. He didn’t leave the bench when I entered the store so I concluded he must have been a local man, catching some sun and conversing with passerbys. I slowly made my way along the right wall in the shop until I happened upon primitive Native American art. I stopped and leaned in toward two frames to look more carefully at them. One appeared to have art drawn on an old bank note from a bank in Minnesota (my home state). The other was a non-violent drawn image of a Native American couple, standing and facing each other as if they are being betrothed.
As I was looking more closely at them, a voice from behind me said, “Those are Native American ledger art. Those were done by a native from an Oklahoma tribe. Are you familiar with ledger art?” It was the man from the bench. All I had to say was “ I am drawn to it. Please tell me more.” The man I thought was a local, looking for neighborly conversations outside the shop, was the shop owner. He said, “Native Americans would typically chronicle their battles with art but these are depicting other parts of their lives. When targeted by American troops for relocation, in order to continue the expression of their lives in an art form, they were given used ledger paper and pencils. At the time, ledger books kept lists of goods, stock counts and transactions for settlers. Natives used them to document daily life, battles with other tribes, courtship, and encounters with white settlers.”
Whether true or not, I had NO idea. Those two pieces of art came home with me. The most expensive art I have ever purchased. Next chapter…I took them to be framed. The framer commented on how unique they were. She had seen a great deal of art in her framing business but never anything like this. I told her the story, just as it had been told to me. She was captivated and passed the story to her employees calling them over to hear it.
Need I say more about Stories That Stick? Every antique I have ever purchased had a story. My daughter wanted me to tell her a story (about chickens!@!) along with the books we read before bed every night. Every business project justification I have written had a story. Every sale I ever made as a young salesperson, had a story. Some more compelling than others. Was this a known part of my formula at the time? No.
Author Kindra Hall provides the context and formula for storytelling along with various types of stories and how/when to communicate. Value, Founder, Customer, Purpose stories, their key elements, when/how they can be effective to accentuate your brand, bring a customer across a bridge to your business advantage. A great guide!
If you are in the sales profession, the data and all the other selling points you collect and pile on the customer, still have a place. Specifically, from my business focus, storytelling gets my recommendation as a key sales competency to grow. We all need more storytelling skills, telling the right stories.
Perhaps author Hall will guide us on storytelling best practices when in a virtual environment.
From a retail standpoint, check out the J. Peterman catalog. You will enjoy the stories that accompany and position each product. :-)
As I was looking more closely at them, a voice from behind me said, “Those are Native American ledger art. Those were done by a native from an Oklahoma tribe. Are you familiar with ledger art?” It was the man from the bench. All I had to say was “ I am drawn to it. Please tell me more.” The man I thought was a local, looking for neighborly conversations outside the shop, was the shop owner. He said, “Native Americans would typically chronicle their battles with art but these are depicting other parts of their lives. When targeted by American troops for relocation, in order to continue the expression of their lives in an art form, they were given used ledger paper and pencils. At the time, ledger books kept lists of goods, stock counts and transactions for settlers. Natives used them to document daily life, battles with other tribes, courtship, and encounters with white settlers.”
Whether true or not, I had NO idea. Those two pieces of art came home with me. The most expensive art I have ever purchased. Next chapter…I took them to be framed. The framer commented on how unique they were. She had seen a great deal of art in her framing business but never anything like this. I told her the story, just as it had been told to me. She was captivated and passed the story to her employees calling them over to hear it.
Need I say more about Stories That Stick? Every antique I have ever purchased had a story. My daughter wanted me to tell her a story (about chickens!@!) along with the books we read before bed every night. Every business project justification I have written had a story. Every sale I ever made as a young salesperson, had a story. Some more compelling than others. Was this a known part of my formula at the time? No.
Author Kindra Hall provides the context and formula for storytelling along with various types of stories and how/when to communicate. Value, Founder, Customer, Purpose stories, their key elements, when/how they can be effective to accentuate your brand, bring a customer across a bridge to your business advantage. A great guide!
If you are in the sales profession, the data and all the other selling points you collect and pile on the customer, still have a place. Specifically, from my business focus, storytelling gets my recommendation as a key sales competency to grow. We all need more storytelling skills, telling the right stories.
Perhaps author Hall will guide us on storytelling best practices when in a virtual environment.
From a retail standpoint, check out the J. Peterman catalog. You will enjoy the stories that accompany and position each product. :-)
December 21, 2019
There’s a school of thought out there that HR needs to tell a better story about itself.
First, we should describe the value we bring. Then, we should highlight the HR professionals who do it. Next, we must demonstrate how we impact people’s lives with attention to specific detail. Finally, we must show how our work transforms our workers and our leaders—professionally, emotionally, and financially.
If we tell a better story about how we positively affect the landscape of business, we improve the future of HR.
I like it, which is why I like Stories That Stick by Kindra Hall.
What’s It All About?
This book not only shows you how to tell a better story, but she goes deep on the art and science of storytelling without being too overwhelming. The most interesting part of the book are stories about storytelling, which could be a little meta, but, instead, turns out to be helpful.
If you work in human resources, you’ll find all sorts of useful lessons about how to tell a better story—about yourself, the department, and the company.
If you work in talent, you’ll learn how to tell a more authentic story to attract and retain the best and the brightest workers.
And if you’re looking for work, this book will teach you how to tell a story about your career journey that will give you a leg up on the competition.
I read Stories That Stick on a beach in a single afternoon. The writing style is casual, chatty, but also helpful. The chapters are neatly organized, so you can go back and find content easily. And there’s enough of Kindra’s own story woven throughout the book to make it feel like this is much more than a book about marketing—it’s a labor of love.
Go check out Stories That Stick if you’re looking to differentiate yourself or your company with customers, candidates or even current employees. And, if you buy the book, be sure to post a photo online and tell Kindra that you found the book through this website. She’s got a strong presence on Instagram and loves to learn how people discovered her book.
I found her book through Jennifer McClure—who has made fewer than five book recommendations to me in a decade of friendship—which made me jump all over this.
I hope you jump all over it, too!
First, we should describe the value we bring. Then, we should highlight the HR professionals who do it. Next, we must demonstrate how we impact people’s lives with attention to specific detail. Finally, we must show how our work transforms our workers and our leaders—professionally, emotionally, and financially.
If we tell a better story about how we positively affect the landscape of business, we improve the future of HR.
I like it, which is why I like Stories That Stick by Kindra Hall.
What’s It All About?
This book not only shows you how to tell a better story, but she goes deep on the art and science of storytelling without being too overwhelming. The most interesting part of the book are stories about storytelling, which could be a little meta, but, instead, turns out to be helpful.
If you work in human resources, you’ll find all sorts of useful lessons about how to tell a better story—about yourself, the department, and the company.
If you work in talent, you’ll learn how to tell a more authentic story to attract and retain the best and the brightest workers.
And if you’re looking for work, this book will teach you how to tell a story about your career journey that will give you a leg up on the competition.
I read Stories That Stick on a beach in a single afternoon. The writing style is casual, chatty, but also helpful. The chapters are neatly organized, so you can go back and find content easily. And there’s enough of Kindra’s own story woven throughout the book to make it feel like this is much more than a book about marketing—it’s a labor of love.
Go check out Stories That Stick if you’re looking to differentiate yourself or your company with customers, candidates or even current employees. And, if you buy the book, be sure to post a photo online and tell Kindra that you found the book through this website. She’s got a strong presence on Instagram and loves to learn how people discovered her book.
I found her book through Jennifer McClure—who has made fewer than five book recommendations to me in a decade of friendship—which made me jump all over this.
I hope you jump all over it, too!
December 13, 2019
If you look at my Linked In profile, you will find that I label myself as a storyteller. I'm a writer/ content developer by trade, and I have the unique opportunity to tell stories for a living - true stories, emotive stories, meaningful stories. Some of these are real, true accounts or interviews, and some of my stories are scripted. All of them are told to promote learning, kindness, inclusion, and safety in schools, colleges and workplaces - and to evoke the best in all of us. I seriously have the best job ever.
Of late, "storytelling" has become quite a buzz word in business, used in marketing, advertising, in places where people haven't historically associated a "story" - at least in a "Once Upon a Time" kinda way. But that's changing. And I say, It's about time!. Stories help people relate, connect, and understand - no doubt about it. Your audience will remember your message, your product, just about whatever you're trying to convey if you hook it with a meaningful story with identifiable characters.
While Hall's book really didn't reveal anything new that I hadn't already heard or discovered through my own work (although I'm immersed in this stuff every single day), it certainly reinforced key strategies and the power of the story. I implore anyone who is looking for a better, more effective way of messaging, training, selling, promoting, just about anything - to read this book to get started on their own storytelling. Everyone has a story to tell. And I'd love to hear it!
Of late, "storytelling" has become quite a buzz word in business, used in marketing, advertising, in places where people haven't historically associated a "story" - at least in a "Once Upon a Time" kinda way. But that's changing. And I say, It's about time!. Stories help people relate, connect, and understand - no doubt about it. Your audience will remember your message, your product, just about whatever you're trying to convey if you hook it with a meaningful story with identifiable characters.
While Hall's book really didn't reveal anything new that I hadn't already heard or discovered through my own work (although I'm immersed in this stuff every single day), it certainly reinforced key strategies and the power of the story. I implore anyone who is looking for a better, more effective way of messaging, training, selling, promoting, just about anything - to read this book to get started on their own storytelling. Everyone has a story to tell. And I'd love to hear it!
September 28, 2019
Storytelling is a form of communication that needs to be a bigger part of daily life because as a society we need to make more meaningful connections. I can see the value in it for leaders, teachers, parents...anyone who wants to get a meaningful message across to another person and make it *stick*.
I started reading this with the mind frame of an entrepreneur but I began to see the relevance in other areas of my life. However, just wanting to be a storyteller doesn’t automatically make you one. Believe me, I’ve tried. I have, on countless occasions, tried to tell others of an incident only to have it go flat and I’m left wondering when exactly I took a wrong turn in the telling. I’ve chalked it up to losing my imagination with age. In my idea of being an adult, storytelling was for children.
Enter Kindra Hall. I saw her speak at a conference and I was captivated immediately by the stories she told and the concept of being a storyteller. The question I had was: What makes a good story and how do I tell one? I immediately preordered the book and then was fortunate enough to get an advanced copy.
I’m a researcher by nature and I tend to bog people down with facts on a subject, so I needed a tool that would teach me how to take what I know and learn and make it relatable. That is where this book became the exact tool I needed. Through anecdotes and information Stories That Stick pulled me in, taught me how, and got me started. This will be a book I read again and again because, as I progress as a storyteller, I will get something new from it each time that will bring me even farther into the art of storytelling.
I started reading this with the mind frame of an entrepreneur but I began to see the relevance in other areas of my life. However, just wanting to be a storyteller doesn’t automatically make you one. Believe me, I’ve tried. I have, on countless occasions, tried to tell others of an incident only to have it go flat and I’m left wondering when exactly I took a wrong turn in the telling. I’ve chalked it up to losing my imagination with age. In my idea of being an adult, storytelling was for children.
Enter Kindra Hall. I saw her speak at a conference and I was captivated immediately by the stories she told and the concept of being a storyteller. The question I had was: What makes a good story and how do I tell one? I immediately preordered the book and then was fortunate enough to get an advanced copy.
I’m a researcher by nature and I tend to bog people down with facts on a subject, so I needed a tool that would teach me how to take what I know and learn and make it relatable. That is where this book became the exact tool I needed. Through anecdotes and information Stories That Stick pulled me in, taught me how, and got me started. This will be a book I read again and again because, as I progress as a storyteller, I will get something new from it each time that will bring me even farther into the art of storytelling.
October 29, 2021
Opowieści towarzyszą człowiekowi w zasadzie od dzieciństwa. Czy to na spotkaniach rodzinnych, czy podczas zajęć w przedszkolu, szkole – zawsze mamy okazję ich słuchać, niekiedy nawet po kilkanaście razy, jeśli mamy zapominalskich krewnych. Ta forma przekazu w zasadzie jest nam znana od zawsze, ale Kindra Hall udowadnia, że tak naprawdę niczego o opowieściach nie wiemy. Ponieważ tak naprawdę czasem wystarczy niewiele elementów, aby uzyskać stałych klientów oraz sprzedać dobrze swój produkt. Trzeba je tylko poznać.
Jak wykorzystywać opowieści do celów marketingowych? Autorka odpowiada na to pytanie, a także robi o wiele więcej. Prowadzi nas ona kolejno przez cały proces wykorzystywania tej formy osiągania sukcesu w biznesie, zaczynając od wyjaśnienia, czym są opowieści, wymieniając różne ich rodzaje czy podstawowe informacje oraz przestrzegając przed częstymi błędami, a na zakończeniu… Pomagając nam samym stworzyć swoją opowieść. Brzmi fajnie, prawda?
Moim zdaniem takie jest. Kindra Hall napisała książkę w taki sposób, że czasem miałam wrażenie, jakbym siedziała z nią przy stoliku nad kubkiem kawy i słuchała jej zwierzeń czy rad. Nie ma tutaj suchego, trudnego języka; wręcz przeciwnie – wszystko opisane jest jasno i zrozumiale, a także występuje dużo przykładów ze samego życia pisarki czy jej bliskich. Książkę czyta się ze zaciekawieniem, potrafi ona zaangażować czytelnika oraz zmotywować go do działania. Zawiera ona także dużo analiz, które pozwalają lepiej zrozumieć przytoczone kwestie oraz niejako poprzeć treść twardymi danymi. Dużym plusem jest umieszczona na końcu bibliografia, która będzie pomocna dla osób, które chcą głębiej wejść w dany temat i lepiej go zrozumieć.
„Potęgę Opowieści” czyta się niezwykle przyjemnie oraz szybko. Nie bez znaczenia jest jednak to, jak plastycznie i z poczuciem humoru autorka operuje językiem. Należy tutaj jednak dodać, że bez pracy tłumaczki Alicji Laskowskiej większość tych sformułowań wypadałaby po prostu nienaturalnie bądź sztywno. Pani Laskowska na szczęście poradziła sobie z wieloma „amerykańskimi żarcikami”, przez co książkę czytało się naprawdę łatwo, a także z dużym zaciekawieniem.
Samo wydanie jest także dopracowane. Jasny papier, przejrzyste rozmieszczenie tekstu na stronach, duża czcionka i skrzydełka na okładce – te elementy z pewnością pomagają w odbiorze tekstu, bo od razu widać, że ktoś się przy nim postarał. Również okładka projektu Joanny Bianga jest moim zdaniem bardzo ładna; w zasadzie minimalistyczna, ale jednocześnie przykuwająca uwagę. Przyznam, że sama czasem przyglądałam się tym miniaturowym ludzikom na niej, zamiast czytać :D
Dla kogo ta książka? Przede wszystkim dla osób, które założyli swoje własne przedsiębiorstwo, ale także dla osób, które po prostu chcą zyskać nowych klientów/słuchaczy. Myślę, że sama wykorzystam wiele z przytoczonych w niej rad, aby lepiej rozwijać moje konto. Moim zdaniem jest to bardzo ciekawa i mądra lektura, dużo przydatnych rzeczy z niej wyniosłam. Bardzo polecam!
Jak wykorzystywać opowieści do celów marketingowych? Autorka odpowiada na to pytanie, a także robi o wiele więcej. Prowadzi nas ona kolejno przez cały proces wykorzystywania tej formy osiągania sukcesu w biznesie, zaczynając od wyjaśnienia, czym są opowieści, wymieniając różne ich rodzaje czy podstawowe informacje oraz przestrzegając przed częstymi błędami, a na zakończeniu… Pomagając nam samym stworzyć swoją opowieść. Brzmi fajnie, prawda?
Moim zdaniem takie jest. Kindra Hall napisała książkę w taki sposób, że czasem miałam wrażenie, jakbym siedziała z nią przy stoliku nad kubkiem kawy i słuchała jej zwierzeń czy rad. Nie ma tutaj suchego, trudnego języka; wręcz przeciwnie – wszystko opisane jest jasno i zrozumiale, a także występuje dużo przykładów ze samego życia pisarki czy jej bliskich. Książkę czyta się ze zaciekawieniem, potrafi ona zaangażować czytelnika oraz zmotywować go do działania. Zawiera ona także dużo analiz, które pozwalają lepiej zrozumieć przytoczone kwestie oraz niejako poprzeć treść twardymi danymi. Dużym plusem jest umieszczona na końcu bibliografia, która będzie pomocna dla osób, które chcą głębiej wejść w dany temat i lepiej go zrozumieć.
„Potęgę Opowieści” czyta się niezwykle przyjemnie oraz szybko. Nie bez znaczenia jest jednak to, jak plastycznie i z poczuciem humoru autorka operuje językiem. Należy tutaj jednak dodać, że bez pracy tłumaczki Alicji Laskowskiej większość tych sformułowań wypadałaby po prostu nienaturalnie bądź sztywno. Pani Laskowska na szczęście poradziła sobie z wieloma „amerykańskimi żarcikami”, przez co książkę czytało się naprawdę łatwo, a także z dużym zaciekawieniem.
Samo wydanie jest także dopracowane. Jasny papier, przejrzyste rozmieszczenie tekstu na stronach, duża czcionka i skrzydełka na okładce – te elementy z pewnością pomagają w odbiorze tekstu, bo od razu widać, że ktoś się przy nim postarał. Również okładka projektu Joanny Bianga jest moim zdaniem bardzo ładna; w zasadzie minimalistyczna, ale jednocześnie przykuwająca uwagę. Przyznam, że sama czasem przyglądałam się tym miniaturowym ludzikom na niej, zamiast czytać :D
Dla kogo ta książka? Przede wszystkim dla osób, które założyli swoje własne przedsiębiorstwo, ale także dla osób, które po prostu chcą zyskać nowych klientów/słuchaczy. Myślę, że sama wykorzystam wiele z przytoczonych w niej rad, aby lepiej rozwijać moje konto. Moim zdaniem jest to bardzo ciekawa i mądra lektura, dużo przydatnych rzeczy z niej wyniosłam. Bardzo polecam!
March 15, 2022
I thoroughly enjoyed Stories that Stick. Hall practices what she preaches. Her stories are pretty good. The example stories are great. So many of them brought a tear to my eye. The book follows a sequential pattern not unlike the normal, explosion, new normal format she offers for successful stories.
After outlining story structure and compelling story elements: identifiable characters, authentic emotions, significant moment, and specific detail she breaks down the four core persuasive stories in business—value, founder, purpose, and customer. Then she helps the reader dig into their mental vaults, find their best stories, and match them with a goal.
After reading the book, I felt like I can do this. I can teach her concepts. I can incorporate her advice. I can reach my audiences with just the right story. Granted, I might not be a normal reader because I love and live a good story. The concept wasn’t new, but her vocabulary will be incredibly useful for teaching and coaching. If you’re a business professional and looking for better ways to connect with your team and your customers, you need to be following her advice for telling persuasive stories yesterday. It will get you where you want to go tomorrow.
After outlining story structure and compelling story elements: identifiable characters, authentic emotions, significant moment, and specific detail she breaks down the four core persuasive stories in business—value, founder, purpose, and customer. Then she helps the reader dig into their mental vaults, find their best stories, and match them with a goal.
After reading the book, I felt like I can do this. I can teach her concepts. I can incorporate her advice. I can reach my audiences with just the right story. Granted, I might not be a normal reader because I love and live a good story. The concept wasn’t new, but her vocabulary will be incredibly useful for teaching and coaching. If you’re a business professional and looking for better ways to connect with your team and your customers, you need to be following her advice for telling persuasive stories yesterday. It will get you where you want to go tomorrow.
October 19, 2020
I'm a priest of a small, aging congregation. And, like a lot of priests, I wonder: what's the best way to excite my congregation? What's the secret to inspiring them?
A lot of folks in ministry struggle with this aspect of ministry and, sometimes, we seem resolved that 'normal' is always close to burnout and exhaustion for those few who do step up.
Well, I just finished reading Stories That Stick by Kendra Hall. Her suggestion for turning things around: tell a story.
What I especially liked about this book is that she not only tells you how to tell a story, but she shows you how to find those stories.
As a priest, I can tell stories in sermons, in newsletters, or even in meetings. After all, everyone enjoys a good story and they seem to be a brilliant way of encouraging people.
So, pick up this book and get ready to hear a good story from a great storyteller.
A lot of folks in ministry struggle with this aspect of ministry and, sometimes, we seem resolved that 'normal' is always close to burnout and exhaustion for those few who do step up.
Well, I just finished reading Stories That Stick by Kendra Hall. Her suggestion for turning things around: tell a story.
What I especially liked about this book is that she not only tells you how to tell a story, but she shows you how to find those stories.
As a priest, I can tell stories in sermons, in newsletters, or even in meetings. After all, everyone enjoys a good story and they seem to be a brilliant way of encouraging people.
So, pick up this book and get ready to hear a good story from a great storyteller.
February 21, 2022
All the stars for this entertaining and valuable book! While it's billed as a tool for transforming your business, truthfully the principles that Kindra Hall shares in "Stories that Stick" will make you a better, more relatable, and yes, more entertaining communicator in all walks of your life. I appreciated that Hall dives not only into why stories are important, and a little bit of the brain science behind it, but also how to identify stories in your life and how to craft them in the way that will resonate best. I listened to the audiobook version and loved hearing her inflection in the stories and overall message, and also have a print copy that I appreciate being able to refer to for the more nuts and bolts how-to sections. A definite winner in both formats!
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