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Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym
The step-by-step guide for gym owners to learn how to get more clients, how to make more per client, and how to keep them for life. This is the culmination of lessons learned while helping over 2500 gyms find massive success in a crowded and commoditized industry. Straight from the most profitable gym owners (over 7-figures a year), the insights collected here are straight to the point, with no fluff.
57 pages, Kindle Edition
Published January 26, 2020
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Displaying 1 - 16 of 16 reviews
February 6, 2023
I have zero interest in opening a gym at this stage in my life. But I’ve seen a lot of Alex’s other content and thought this book might provide value outside of the gym niche.
It did not disappoint. As someone who has limited experience reading business books this book felt like revelation after revelation.
I would highly recommend a read for curious minds. Didn’t disappoint.
It did not disappoint. As someone who has limited experience reading business books this book felt like revelation after revelation.
I would highly recommend a read for curious minds. Didn’t disappoint.
April 3, 2024
It started out ok, but descended into some BS fairly quickly.
October 3, 2020
Gym owners beware
Do not make the mistake of not reading this book. It lays out the exact plan needed to grow your profits. This book for me not only helped me but allowed me to help other gym owners achieve more by teaching them what I learned. Thanks Alex
Do not make the mistake of not reading this book. It lays out the exact plan needed to grow your profits. This book for me not only helped me but allowed me to help other gym owners achieve more by teaching them what I learned. Thanks Alex
October 7, 2022
Better than expected, which is to say that (ime) books like this typically just give banal advices too generic to have any real world applicability. Here, entrepreneur Alex Hormozi discusses sales, maximizing gym membership fees (including billing cycle methodology), and distinguishing your business from that of the competition - all in a manner very specific to a semi-personal gym model (i.e., one to four clients per trainer). Especially interesting was Mr. Hormozi’s explanation as to why many commercial gyms fail, which is somewhat reminiscent of Michael Gerber’s E Myth. Perhaps rightly so, the primary focus of this book is on the bottom line, with little if any discussion about programming or operational logistics.
April 28, 2022
This is a book designed for people starting small scale gyms - think crossfit or orange theory. It didn’t align well with the gym that I own, but it did give some insights into how programming specific things like ActiveU or OlympicU could work for us in the future.
Still on the hunt for a book to educate “big box” gyms how to operate efficiently in a market where it feels like LA Fitness, Anytime Fitness, etc. are popping up everywhere you look.
Still on the hunt for a book to educate “big box” gyms how to operate efficiently in a market where it feels like LA Fitness, Anytime Fitness, etc. are popping up everywhere you look.
July 7, 2023
This book is not just for Gym Owners. Yes, it was written for a very specific moment in time on how to explode a Gym. Many of those strategies may no longer be effective. But, if you capture the mindset of how Hormozi deconstructed an entire industry, used the resources he had at the time, and reconstructed it from the ground up you'll understand the power of leverage. The man and his wife essentially created $1B of revenue in less then 5 years and almost no one knows or gets this story.
April 30, 2022
Alex goes crazy with figures. I lost him a good few times. I believe there’s value in this book and a rewrite focusing only on strategy would be a game changer. But I think the numbers might be the foundation of the strategy. Perhaps reading this on paper will be more my speed. The audiobook did not work 100% for me
August 10, 2022
Run FB ads to get appointments. Learn sales skills. Raise prices. Increase time and space efficiency. Add in semi-privates and sell supplements. Alex gives away this information generously. I would like to thank him for this service.
October 20, 2023
Must read before starting a fitness business
Really loved the clear instructions on what to do.
You can really see that Alex Hormozi is passionate about business, marketing, sales, and so on.
Really loved the clear instructions on what to do.
You can really see that Alex Hormozi is passionate about business, marketing, sales, and so on.
May 7, 2024
Actually mostly skimmed through, but this is THE manual I will come back to if I ever decided to start another gym business.
To me the entire text boils down to establishing hella feedback loops and rewriting the business model with great great detail.
To me the entire text boils down to establishing hella feedback loops and rewriting the business model with great great detail.
July 10, 2024
Some content doesn’t directly align with our health club’s model but gleaned a lot of excellent information that can be adapted for our needs. A must read for those starting up a small gym, particularly one with a CrossFit type model.
September 26, 2022
Basically a $4000 course Jim a $10 dollar book. Value is 🤯 crazy!
October 26, 2022
Applicable to not just gym businesses. Really good and practical steps.
January 13, 2023
Great. Worth multiple-re-reads. End to end buiz.
Times read = 1x.
To read = 2x.
Times read = 1x.
To read = 2x.
November 30, 2023
It's good. I think it's more for local businesses rather than online ones, but I learned a lot!
July 30, 2022
Lot’s of good information in this book. I plan to read it more than once
Displaying 1 - 16 of 16 reviews