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The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view
Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products.
Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net , she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.
Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.
The Widest Net shows how
Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products.
Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net , she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.
Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.
The Widest Net shows how
- GenresBusinessNonfiction
288 pages, Hardcover
Published November 9, 2021
About the author
Pamela Slim
7 books74 followersPamela Slim is an author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. She focused her first decade in business on creating and delivering training programs for large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.
Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution and the Quiet Leadership Institute.
Pam is best known for her book Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read) along with her follow up book Body of Work. Both were published by Penguin/Portfolio.
In 2016, Pam launched the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke
She is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Information Week, Money Magazine and Psychology Today.
Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution and the Quiet Leadership Institute.
Pam is best known for her book Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read) along with her follow up book Body of Work. Both were published by Penguin/Portfolio.
In 2016, Pam launched the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke
She is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Information Week, Money Magazine and Psychology Today.
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Displaying 1 - 12 of 12 reviews
November 5, 2021
The Widest Net takes the big, swirling cloud of “how to build your business” and breaks it down into tangible, practical steps that you can actually follow. She shows how each are connected, which helps the whole process make sense and, as a reader, implement it in a much more effective and sustainable manner.
I LOVED the case studies and literally used the exercises at each end of a chapter as a workbook to build out my marketing plan and set more realistic priorities and expectations for myself.
One of my biggest takeaways (and reliefs) is the comfort in accepting my value as a “connector” that naturally and strategically taps into my eco-system so that everyone gets extraordinary results. There is so much value that comes from the eco-system around us and taking advantage of that is a mutually beneficially weight off everyone’s shoulders.
On top of it all, Pam writes in such a relatable and easy-to-read manner that I truly felt her passion for helping her clients and their businesses grow. I was lucky enough to read a digital copy as part of an early review, and really look forward to getting the print edition so I can highlight parts and come back to it as frequently as I need, as my plan and business develop.
This book is perfect for business owners and entrepreneurs, as well as business coaches and consultants who work with either of those groups of people.
I LOVED the case studies and literally used the exercises at each end of a chapter as a workbook to build out my marketing plan and set more realistic priorities and expectations for myself.
One of my biggest takeaways (and reliefs) is the comfort in accepting my value as a “connector” that naturally and strategically taps into my eco-system so that everyone gets extraordinary results. There is so much value that comes from the eco-system around us and taking advantage of that is a mutually beneficially weight off everyone’s shoulders.
On top of it all, Pam writes in such a relatable and easy-to-read manner that I truly felt her passion for helping her clients and their businesses grow. I was lucky enough to read a digital copy as part of an early review, and really look forward to getting the print edition so I can highlight parts and come back to it as frequently as I need, as my plan and business develop.
This book is perfect for business owners and entrepreneurs, as well as business coaches and consultants who work with either of those groups of people.
March 11, 2023
My friend Pam Slim has written a beautiful book with everything you need to know about building a sustainable small business from idea to network to enduring success. What I particularly like about the book is that, while she uses her own story as part of how to grow a business, it isn't confined to that. This thoughtful book truly contains the blueprint for any small business to grow and prosper.
April 4, 2022
amazing chapters about finding your ecosystem!
August 29, 2021
I've been a big fan for Pamela Slim for many years so was excited to read her latest book.
I read an early review copy, and look forward to getting a copy I can scribble in so that I can work through some of the exercises. I will also be recommending it to a couple of business-owner friends/colleagues who need a recharge.
There are many fabulous ideas/frameworks in there. What grabbed my attention the most was the idea that our individual businesses are more likely to be successful and contribute to community when they are part of an ecosystem. This aligns with the way I do business - that I can focus on abundance rather than competition and that business owners and different kinds of partners can align to advance the big ideas that we're working to bring into the world.
I read an early review copy, and look forward to getting a copy I can scribble in so that I can work through some of the exercises. I will also be recommending it to a couple of business-owner friends/colleagues who need a recharge.
There are many fabulous ideas/frameworks in there. What grabbed my attention the most was the idea that our individual businesses are more likely to be successful and contribute to community when they are part of an ecosystem. This aligns with the way I do business - that I can focus on abundance rather than competition and that business owners and different kinds of partners can align to advance the big ideas that we're working to bring into the world.
August 29, 2021
This book reinvigorated my approach to what I'm dreaming for my business. Hungry for more relational, anti-capitalist ways of engaging with others, there is so much in this book that is deeply practical while also being inspiring and rooted in ethics of social change and community care.
November 5, 2022
There are so many amazing gems of discovery in this book it's hard to put into a short review. If you are a business owner and want to develop authentic and easy ways to build your business, this book teaches practical and easy-to-implement frameworks that have helped me overcome so many challenges in the first year of business.
December 4, 2021
Great growth ideas for entrepreneurs and business owners
Love the process, ideas and examples in this book by Pam Slim. I have used one concept, 100 conversations with strangers, in my business. The idea of watering holes and tiny marketing actions are great to grow your business.
Love the process, ideas and examples in this book by Pam Slim. I have used one concept, 100 conversations with strangers, in my business. The idea of watering holes and tiny marketing actions are great to grow your business.
December 30, 2021
Excellent book for anyone in business, especially someone interested in building a sustainable business that is community based (as opposed to an empire). So many useful tips and a brilliant framework. Will be implementing in my own business.
September 27, 2023
The book you need for solid business development
Pamela takes a broad concept and breaks it down into manageable steps and a clear plan to implement. I am already doing TMAs and finding my ecosystem that I can support as much as it supports me. Highly recommend!
Pamela takes a broad concept and breaks it down into manageable steps and a clear plan to implement. I am already doing TMAs and finding my ecosystem that I can support as much as it supports me. Highly recommend!
September 12, 2021
Absolutely phenomenal. Step-by-step plans to create the business of your dreams. Thank you Pam Slim!
November 4, 2021
A wonderful marriage of business intelligence and practical application punctuated with real life stories! A must read for business owners committed to smart marketing.
June 25, 2022
Great advice on how to think about customers and outreach, as well as forming different types of partnerships.
Displaying 1 - 12 of 12 reviews