Business News›Small Biz
›SME›My milk is better than yours: How a labelling controversy can harm India’s Rs 13 lakh crore dairy industry
My milk is better than yours: How a labelling controversy can harm India’s Rs 13 lakh crore dairy industry
Synopsis
India is a major milk producer with an eye on a greater share of the global market. But the food regulator’s packaging and labelling norms can stand in the way of reaching this goal.
The food regulator’s move to withdraw an advisory that bans companies from “misleading” consumers by labelling milk as A2 — it is sold at a much higher price than the A1 variety — is akin to letting customers get deceived, say experts.Ashim Sanyal, Chief Operating Officer & Secretary of Consumer VOICE, an international NGO working in consumer awareness and education, says brands are cheating consumers by branding milk as A2 and calling it better
- FONT SIZEAbcSmallAbcMediumAbcLarge
ET
Uh-oh! This is an exclusive story available for selected readers only.
Worry not. You’re just a step away.
Get Unlimited Access to The Economic Times
Why ?
Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors
Stock analysis. Market Research. Industry Trends on 4000+ Stocks
Clean experience with
Minimal AdsComment & Engage with ET Prime community Exclusive invites to Virtual Events with Industry Leaders A trusted team of Journalists & Analysts who can best filter signal from noise Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-
