Maxwell Zeff

Senior Reporter, Consumer, TechCrunch

Maxwell Zeff is a senior reporter at TechCrunch specializing in AI and emerging technologies. Previously with Gizmodo, Bloomberg, and MSNBC, Zeff has covered the rise of AI and the Silicon Valley Bank crisis. He is based in San Francisco. When not reporting, he can be found hiking, biking, and exploring the Bay Area’s food scene.

Maxwell Zeff

Latest from Maxwell Zeff

California Governor Gavin Newsom is currently considering 38 AI-related bills, including the highly contentious SB 1047, which the state’s legislature sent to his desk for final approval. These bills try…

Here is what’s illegal under California’s 8 (and counting) new AI laws

California’s newest law could land social media users who post, or repost, AI deepfakes that deceive voters about upcoming elections in legal trouble. Governor Gavin Newsom suggests that AB 2839,…

Elon Musk’s reposts of Kamala Harris deepfakes may not fly under new California law

California residents can now store their driver’s license or state ID in their Apple Wallet apps, the state’s government announced on Thursday. California started allowing digital IDs through Google Wallet…

Apple, Google wallets now support California driver’s licenses

California governor Gavin Newsom said there are 38 bills on his desk that would create laws around artificial intelligence on Tuesday, but one looms larger than all of them: SB…

Governor Newsom on California AI bill SB 1047: ‘I can’t solve for everything’

JPMorgan Chase is in talks to take over the Apple Card business from Goldman Sachs, The Wall Street Journal reports. Goldman has issued credit for the Apple Card since its…

JPMorgan could take over Goldman’s Apple Card business

Mistral AI launched a new free tier to let developers fine-tune and build test apps with the startup’s AI models, the company announced in a blog post Tuesday. The startup…

Mistral launches a free tier for developers to test its AI models

Snapchat is rolling out a simplified version of the app to some users, the company announced on Tuesday during its Snap Partner Summit, as part of a test to make…

Snapchat tests ‘simple’ version of the app without Snap Map or Stories tab

The head of Slack, Denise Dresser, tells TechCrunch she is shifting the business chat platform into a “work operating system,” specifically by making Slack a hub for AI applications from…

Slack is turning into an AI agent hub. Should it?

Earlier this year, former NFL quarterback and civil rights activist Colin Kaepernick launched his AI startup, Lumi. Kaepernick has had thousands of stories written about him, and he knows a…

Colin Kaepernick is coming to TechCrunch Disrupt 2024

Soundiiz is a free third-party tool that builds portability tools through existing APIs and acts as a translator between the services.

These two friends built a simple tool to transfer playlists between Apple Music and Spotify, and it works great

OpenAI released its new o1 models on Thursday, giving ChatGPT users their first chance to try AI models that pause to “think” before they answer. There’s been a lot of…

First impressions of OpenAI o1: An AI designed to overthink it

Late Thursday evening, Oprah Winfrey aired a special on AI, appropriately titled “AI and the Future of Us.” Guests included OpenAI CEO Sam Altman, tech influencer Marques Brownlee, and current…

Oprah just had an AI special with Sam Altman and Bill Gates — here are the highlights

Small businesses are the unsung heroes of the American economy, employing nearly half of America’s workforce and making up 44% of the country’s GDP. But when it’s time for small…

OffDeal wants to help small businesses find big exits with AI agents

OpenAI is reportedly in talks with investors to raise $6.5 billion at a $150 billion pre-money valuation, according to Bloomberg. The new valuation is significantly higher than OpenAI’s previously reported…

OpenAI reportedly in talks to raise at $150B valuation

The home of the Golden State Warriors was packed on Tuesday evening this week, but it wasn’t to watch Steph Curry. Thousands of fans gathered at the Chase Center in…

Mark Zuckerberg says he’s done apologizing

Users will get their first chance to try Adobe’s AI model for video generation in just a couple months. The company says features powered by Adobe’s Firefly Video model will…

Adobe says video generation is coming to Firefly this year

The updated version of Apple’s AirPods Max are still $549, and can be preordered Monday. With a USB-C port, the updated AirPods Max will now match the rest of Apple’s…

Apple updates AirPods Max headphones with a USB-C port and new colors

A federal judge says he will deliver a punishment in Google’s antitrust case by August 2025, according to The New York Times, after ruling earlier this month that Google had…

Google to receive punishment for search monopoly by next August, says judge

The advancement of generative AI tools has created a new problem for the internet: the proliferation of synthetic nude images resembling real people. On Thursday, Microsoft took a major step…

Microsoft gives deepfake porn victims a tool to scrub images from Bing search

Anthropic is launching a new subscription plan for its AI chatbot, Claude, catered toward enterprise customers that want more administrative controls and increased security. Claude Enterprise will compete with OpenAI’s…

Anthropic launches Claude Enterprise plan to compete with OpenAI

Snap is testing a “simplified version of Snapchat,” CEO Evan Spiegel wrote in a verbose letter to employees published on Snap’s website Tuesday. The CEO says the simplified version aims…

Snapchat to test a ‘simplified’  app, CEO says

The tech industry has responded with a resounding outcry against SB 1047.

Sign or veto: What’s next for California’s AI disaster bill, SB 1047?

A top court in Brazil ordered an immediate, country-wide suspension of the X platform on Friday after a months-long legal battle with Elon Musk’s social media company over content moderation,…

Top court orders ban on Elon Musk’s X in Brazil

SB 1047 has drawn the ire of Silicon Valley players large and small, including venture capitalists, big tech trade groups, researchers and startup founders.

California’s legislature just passed AI bill SB 1047; here’s why some hope the governor won’t sign it

Gmail users on Android devices can now chat directly with Google’s AI assistant, Gemini, about their emails in the Gmail app. Google rolled out the new feature, Gmail Q&A, on…

Gmail users on Android can now chat with Gemini about their emails

Reddit’s mobile and web applications went down on Wednesday afternoon, with more than 150,000 users reporting outages on Downdetector as of 1:30 p.m. in San Francisco. When trying to access…

Reddit back online after a software update took it down

OpenSea, which calls itself the “world’s largest” nonfungible token (NFT) marketplace, received a Wells notice from the SEC, the company said in a blog post Wednesday, indicating the regulator may…

SEC takes aim at NFT marketplace OpenSea

After a long week of coding, you might assume San Francisco’s builders would retreat into the Bay Area’s mountains, beaches or vibrant clubbing scene. But in reality, when the week…

Born from San Francisco’s AI hackathons, Agency lets you see what your AI agents do

OpenAI, Adobe and Microsoft have thrown their support behind a California bill requiring tech companies to label AI-generated content, according to letters from the companies viewed by TechCrunch. The bill…

OpenAI, Adobe and Microsoft support California bill requiring watermarks on AI content

Inflection will cap free access to its AI chatbot Pi in the coming months, the startup tells TechCrunch. Users can also now export their conversations off the AI chatbot, as…

Five months after Microsoft hired its founders, Inflection adds usage caps to Pi