James Skelland
Greater Manchester, England, United Kingdom
724 followers
500+ connections
About
Martech CTO.
Having overseen a startup from conception through to acquisition, I'm…
Activity
-
This time last week we were preparing to welcome guests at The Brewery in London to celebrate Black Tie: Thrive 🌿✨ Agencies, tech partners…
This time last week we were preparing to welcome guests at The Brewery in London to celebrate Black Tie: Thrive 🌿✨ Agencies, tech partners…
Liked by James Skelland
-
I’m really looking forward to speaking at the Festival of Marketing about the different approaches marketers can take with affiliate partners to…
I’m really looking forward to speaking at the Festival of Marketing about the different approaches marketers can take with affiliate partners to…
Liked by James Skelland
-
#AwinGlobal - what a blast to join #LondonPride with all AwinPriders & our colleagues from #Stepstone An amazing day! Special thanks for the…
#AwinGlobal - what a blast to join #LondonPride with all AwinPriders & our colleagues from #Stepstone An amazing day! Special thanks for the…
Liked by James Skelland
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
Honors & Awards
-
Best Social Acquisition Strategy
Performance Marketing Awards
"In launching a social acquisition program for Blurb, R.O.EYE uncovered a new, exciting and powerful route to market for the online publishing platform.
Using a proprietary engine, R.O.EYE targeted users based on the content of their tweets following this up with bespoke communication. By optimising ad spend against a CPA, the campaign manouvered Blurb's social media presence from a digital marketing channel with brand measures, to a performance marketing channel with harder…"In launching a social acquisition program for Blurb, R.O.EYE uncovered a new, exciting and powerful route to market for the online publishing platform.
Using a proprietary engine, R.O.EYE targeted users based on the content of their tweets following this up with bespoke communication. By optimising ad spend against a CPA, the campaign manouvered Blurb's social media presence from a digital marketing channel with brand measures, to a performance marketing channel with harder, sales-focused success measures.
The campaign exceeded its ROI targets, with judges particularly impressed by the use of Twitter to achieve such a sharp level of targeting."
More activity by James
-
McQuillan Insurance Brokers Celebrate 5 years trading. In June 2019 I started McQuillan Insurance Brokers with a clear mission statement which was…
McQuillan Insurance Brokers Celebrate 5 years trading. In June 2019 I started McQuillan Insurance Brokers with a clear mission statement which was…
Liked by James Skelland
-
What an incredible time at the AWS Summit in Stockholm! 🌟 I had the honor of sharing idealo internet GmbH's journey with our product comparison use…
What an incredible time at the AWS Summit in Stockholm! 🌟 I had the honor of sharing idealo internet GmbH's journey with our product comparison use…
Liked by James Skelland
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named James Skelland
2 others named James Skelland are on LinkedIn
See others named James Skelland