Terry Koressel's Reviews > The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them

This book originally got my attention when I learned that David Sandler developed his "rules" for effective selling on transactional analysis (I'm Ok. You're Ok.) I was introduced to transactional analysis early in my career as a business manager and it has a profoundly positive impact on me. A selling methodology based on transactional analysis was intriguing. The book was decent....David Sandler's "rules" are thought-provoking, organized and practical. On the other hand, I did not feel that the approach was ground-breaking or even unique. In the end, I viewed it as just another run-of-the-mill book on sales technique. Average, but not great. I have read better and more effective sales books.