The 2024 ANA Masters of Marketing Conference is where marketing visionaries and leaders gather to shape the industry's future. Join us in person or virtually October 21-25. Marc S. Pritchard https://shorturl.at/e3fMy #ANAmasters
Association of National Advertisers
Non-profit Organizations
New York, NY 38,149 followers
Driving growth for you, your brand, the marketing industry, and humanity
About us
Shaping the future of marketing
- Website
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https://www.ana.net
External link for Association of National Advertisers
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1910
Locations
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Primary
708 3rd Avenue
New York, NY 10017, US
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2020 K Street, NW - Suite 660
Washington, DC 20006, US
Employees at Association of National Advertisers
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Stephanie Fierman
Chief Marketing Officer | Full Stack CMO: Brand + Business Growth
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Sonia David
Vice President, B2B Marketing Practice | Sales Marketing/Client Solutions Consultant
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Alexandra Salomon
Global business development executive | international markets expert | digital maverick | fitness & wellness advocate | brand ambassador | passionate…
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Mark Stouse
CEO, ProofAnalytics.ai | GTM Analytics Lecturer at University of Southern California | Contributor to Forbes | Martech Columnist | MASB | ANA | GTM50…
Updates
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Mark your calendars for September 25, 2024. 📆 Get ready to dive deep into the world of email marketing at our Email Evolution Conference in New York City. From industry veterans to beginners, there's something for everyone. Phillip Jackson Learn more and register at https://shorturl.at/9IxEO
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Don't miss out on ANA IQ's global week of learning. Discover world-class cases, frameworks, and training programs for free, anywhere and anytime from September 23-27. Learn more and register at https://bit.ly/3Tg8u7H #ANAIQ
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Association of National Advertisers reposted this
We were pleased to participate in the panel at the ANA’s Measurement & Analytics Conference yesterday in Chicago. Nicole Gileadi, Chief Strategy Officer & Managing Director North America joined a panel with Bill Tucker (Association of National Advertisers), David Spencer (General Motors) and Ryan Stonehouse (Google) discussing the ANA’s cross-media measurement initiative (Aquila) and the achievements and progress to date. We are proud to be the ANA’s strategic partner – find out more here https://lnkd.in/evdBacue
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The 2024 ANA Masters of Marketing Conference will feature world-class speakers, innovative workshops, and strategic discussions that address the industry's most pressing challenges and opportunities. Join us and be part of the transformation. Learn more and register at https://shorturl.at/wMxjb #ANAmasters
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Association of National Advertisers reposted this
Time’s running out! Don’t miss your chance to join SeeHer live in New York City on September 25th—it’s almost here! We’ll dive into how top marketers are using GEM® and the SeeHer Suite of Tools to supercharge business growth, explore best practices, and uncover new ways to elevate the representation of women and girls in media. Plus, get an exclusive first look at our brand-new ad campaign! Spots are limited, so secure yours now before it’s too late! Register here: https://lnkd.in/eZ4YEAqJ
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*Well DG Media Network, we’re blushing* Thank YOU to Tyler Lusebrink and Angela Myers for offering a peek under the hood at the country’s largest retailer (by doors) - who knew? And there’s more to life than you-know-what: it’s cool that more and more Dollar General locations are selling fresh produce in food deserts and/or to audiences that often do not have affordable access. We love that.
Director of Ad Sales Tyler Lusebrink and Goodway Group’s Angela Myers recently led a Q&A at The Association of National Advertisers. During their talk about our point of difference as a retailer, Tyler noted growing awareness of DG & DGMN. He reflected: “Non-Endemics are ripe for 1P data assets and we're positioned very well for engagement…there was a palpable energy on connecting with our rural, unduplicated audiences to deliver awareness and services to those that need them most!” Thank you to The Association of National Advertisers for having us and for the opportunity to get a pulse on the voice of the marketplace from our client partners. #DGMN #retailmedia #mediasolutions
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Association of National Advertisers reposted this
We’re halfway through the Association of National Advertisers 2024 Measurement & Analytics Conference, and it’s been a fantastic journey so far! Yesterday, our Chief Analytics Officer, Andy Hasselwander, spoke with over 200 marketing leaders about the crisis their teams are facing in acquisition marketing. Key insights from his session: - Choose your distribution strategy wisely: You don't have to be everywhere to win. - Earn trust through freedom: Make it easy for customers to leave. The result? Stronger, more authentic relationships. - Become media detectives: A qualitative media audit is the key to uncovering what truly works. This session drew from Andy’s article, "A Focus on Quality in Acquisition Marketing," which you can read here: https://hubs.la/Q02Q9CjK0
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Association of National Advertisers reposted this
A huge thank you to the Association of National Advertisers for inviting Gain Theory’s Shawn O'Neal and Olivia Hawkins to speak alongside Aaron Frye, Executive Creative Director of VML NA and Jacob Bradbury, VP of Marketing & CRM Analytics at lululemon, on the topic of using Gen AI to optimize creative measurement. During the session, our panellists had a healthy debate on: 🎨 The principles of creative measurement 📈 The potential of GenAI to help measure the impact of creative on business growth 💡 Whether organizations can build data-driven creative enhancements without hindering creative brilliance If you would like to find out more about the insights discussed, please get in touch!
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Association of National Advertisers reposted this
Buy Now... from the TV? You bet. Get up to speed on shoppable CTV ads ahead of the holiday season — including how Target Roundel tapped into the 🛍️ streaming-verse to drive 3x more sales in 2024: https://bit.ly/3B4SrTX Association of National Advertisers #CTV #AdTech #Advertising