Kristina McElheran with MIT Sloan School of Management IDE reveals that #AI adoption is not as widespread as we think, with just 6% of U.S. companies utilizing the technology. Concentrated in large companies and certain industries, it's time to demystify AI's real footprint https://shorturl.at/msOPS #Research
GBK Collective
Business Consulting and Services
Born from academics. Enlightened by data, research, and analytics. Built to solve marketing problems in high definition.
About us
Born from academics. Enlightened by data-driven research and analytics. Guided by expertise and experience. GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry-leading academic expertise and real-world corporate experience to every project with clients to deliver practical and actionable solutions to real issues. To learn more about our unique and innovative approach, please visit www.gbkcollective.com.
- Website
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https://www.gbkcollective.com
External link for GBK Collective
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Consulting, Data Integration, Analytics/Marketing Science, Segmentation, Testing, Tracking Studies, Maintenance & Health Evals, Competitive Analysis, Customer Satisfaction & Retention, Business, Brand or Product Extension, Digital Strategy Testing, brand strategy, Product Marketing, Product Development, Advanced Analytics, Market Analysis, Customer Lifetime Value, Marketing ROI, Go To Market Strategy, Growth & Innovation Strategy, Market Research & Insights, Marketing & Advertising Optimization, and Customer Experience
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Employees at GBK Collective
Updates
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With the rise of AI, it is important to acknowledge that the successful adoption of AI in research isn't just about technology—it's about people, processes, and the ability to pivot. VP of client services/operations Monika Rogers [Wingate] at Illuminas highlights the importance of carefully matching AI tools to specific needs, involving teams early on and creating a culture that embraces change. #Innovation #AIAdoption #ResearchTech https://shorturl.at/NVGyb
How one research agency navigated the challenges of automation | Articles
quirks.com
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In today's data-rich environment, qualitative research remains essential for truly understanding customer behavior. While big data provides the 'what,' qualitative insights reveal the 'why.' This deeper understanding is critical for making your quantitative data actionable and driving better marketing decisions. In case you missed it, check out this great article by GBK's VP of Research & Insights Melanie Oltmann & Senior Director of Research & Insights Luke Brodbeck, and explore how qualitative research can stand alone or powerfully complement your existing data strategies. #QualitativeResearch #CustomerInsights https://shorturl.at/9YgLV
Beyond Big Data: The Indispensable Role of Qualitative Research Plays in Marketing Strategy — GBK Collective
gbkcollective.com
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"How much do you trust generative AI to help inform that decision? Would you make the same strategic decision if generative AI never existed? How much of your decision should be based on generative AI's results?" Great questions are being asked by The Wharton School's Vice Dean of AI & Analytics and GBK Co-Founder Eric Bradlow. In case you missed it... Check out GBK's President & Partner Jeremy Korst's latest article in Quirk's Media. #GenerativeAI #Research
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With 89% of AI decision-makers looking to expand or explore the use of generative AI, the spotlight on technology in business has never been brighter. However, the challenge for CIOs lies in discerning which technologies hold value for their business objectives, and avoiding the pitfalls of adopting tech simply because it's trending. Great article by Forrester https://shorturl.at/SdcLS #AITrends #StrategicInnovation #CIO #Research
CIOs: Consider 3 Best Practices When Using Emerging Technology to Achieve Business Results
https://www.techrepublic.com
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"Being able to take all this unstructured data that normally lies dormant in organizations and analyze it using an LLM allows us to add it to institutional memory." Great quote by The Wharton School Professor & Co-Director of AI at Wharton Prasanna Tambe. In case you missed it... Check out GBK's President & Partner Jeremy Korst's newest article in Quirk's Media. #AI #Research #WeAreGBK
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Join GBK’s co-founder and The Wharton School vice dean of AI & Analytics Eric Bradlow for the Marketing the Future symposium in Maastricht! 👇
📢 𝗚𝗿𝗲𝗮𝘁 𝘀𝗲𝘁 𝗼𝗳 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗰𝗼𝗻𝗳𝗶𝗿𝗺𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗦𝘆𝗺𝗽𝗼𝘀𝗶𝘂𝗺! We are preparing to step into the 🔮 future of marketing for two inspiring days in Maastricht. We are bringing together some of the best marketing scholars on the planet 🌍 to discuss how to make marketing future-proof in a fast-changing world. 𝗢𝘂𝗿 𝘀𝘁𝗲𝗹𝗹𝗮𝗿 𝘀𝗲𝘁 𝗼𝗳 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀: 🔹 Simona Botti - London Business School 🔹 Eric Bradlow - The Wharton School of the University of Pennsylvania 🔹 Rajesh Chandy - London Business School 🔹 Alexander Edeling - KU Leuven 🔹 Markus Giesler - Schulich School of Business - York University 🔹 Jacob (Yanco) Goldenberg - Arison School of Business 🔹 Ming-Hui Huang - National Taiwan University 🔹 Eric Johnson - Columbia Business School at Columbia University 🔹 Barbara Kahn - The Wharton School of the University of Pennsylvania 🔹 P. K. Kannan - Robert H. Smith School of Business - University of Maryland 🔹 Koen Pauwels - Northeastern University, Boston 🔹 Roland Rust - Robert H. Smith School of Business - University of Maryland 🔹 Gerard Tellis - USC Marshall School of Business 🔹 Peter Verhoef - University of Groningen 🔹 Simone Wies - Goethe University Frankfurt We will tackle the three biggest challenges 🚧 marketeers are facing today: (1) Future, Uncertainty, and Consumers, (2) Generating Insights on Marketing the Future, and (3) How Firms Can See and Manage the Future. Click the link to learn how we plan to chart a research agenda to navigate the Future of Marketing ➡️ https://lnkd.in/eq6xeZCC 📅 Date: August 28-29, 2024 📍 Location: Maastricht 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗶𝘀 𝗢𝘂𝗿𝘀! #MarketingTheFuture #FutureOfMarketing #Marketing #Future #Sumposium #Academia Erasmus School of Economics Benedict Dellaert, Martijn de Jong, Bas Donkers, Ana Šćekić, Clément S. Bellet, Nuno Almeida Camacho
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GBK Collective reposted this
Data-driven decision making can be a trap. When the data leads and decisions follow, companies can end up answering a question different from the one they were seeking to answer or using the wrong data to make a decision, says The Wharton School professor Stefano Puntoni. To remedy this, Puntoni outlines a four-step process for "Decision-Driven Analytics" – the title of his new book – that starts with understanding the decisions we need to make and then later figuring out what data we need to make those decisions. Watch his full interview, continuing our Ripple Effect podcast series with Wharton faculty authors: https://whr.tn/3XDeCKg #analytics #data #decisionmaking
Four Steps to Make Better Decisions – Wharton Professor Stefano Puntoni
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Congrats to GBK's Vice President of Research & Insights Matt Schaefer for graduating from Northwestern's Kellogg School Of Management Executive MBA program. We are so proud of you Matt! #WeareGBK #GBKProud
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"The key to making good decisions with data is to think without data." Great quote by The Wharton School Professor & Co-Director of AI Stefano Puntoni. Check out GBK's partner Jeremy Korst's recent article in Quirk's Media to learn more! https://shorturl.at/lXPgv #GenerativeAI #AI #Research #Data
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