📣 Brand New from GroundTruth! 🚨 We're thrilled to announce CTV+! A brand new opportunity for our customers to supercharge their real business results using CTV and mobile advertising. With cord cutters on the rise and more streamers creating new opportunities for advertisers, CTV is growing exponentially. What's more, when combined with mobile ads, GroundTruth customers are seeing 61% more in-store visits! If you're looking to drive real business results, like foot traffic and conversions, check out CTV+ today! Click the link below to learn how to get started. 👇 #performancemarketing #mediabuying #realbusinessresults
GroundTruth
Advertising Services
New York, NY 49,522 followers
GroundTruth is a media platform that drives in-store visits and other real business results.
About us
About GroundTruth GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com
- Website
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http://www.GroundTruth.com
External link for GroundTruth
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Mobile Location Advertising, Location-Based Marketing, Performance-Based Advertising, Location Intelligence, Location-Based Advertising, Location Technology, Performance-Based Marketing, and Mobile Advertising
Products
GroundTruth
Location-Based Marketing Software
Drive in-store visits and sales with 100% cookie-free, precisely targeted ads.
Locations
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Primary
One World Trade Center
60th Floor
New York, NY 10007, US
Employees at GroundTruth
Updates
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🆕 Exciting News! 🆕 WeatherBug, a GroundTruth company, appoints Gundeep Hora as President and General Manager. With previous roles at The Weather Company, Foursquare, and Samba TV, Gundeep is an experienced leader in advertising, data, and technology. You can read more about the announcement here: https://lnkd.in/gFJ_3v7P We can't wait to watch as Gundeep ushers WeatherBug into its next phase of growth!
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How do our customers get real business results that matter to leadership teams? It all starts with precise targeting built on real-world behaviors. With better audience segments, marketers can increase foot traffic to specific brick-and-mortar locations, improve sales lift and basket size, and incentivize repeat customers. But you don't have to just take our word for it! Just listen to the success stories.
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🤠 Texas! We'll see you next week! Join Jordon Triplett, Managing Director at GroundTruth, for a presentation on Maximizing Brand Awareness and Performance. You'll learn exactly how to leverage real-world behavior to drive real business results!
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🗓️ Atlanta! Can't wait to see you Thursday, September 26!
Join the Atlanta Ad Club & GroundTruth for the return of "Tales from the Client Side"! You'll hear from some of ATL's top marketing and creative directors about the OTHER side of advertising. Complimentary drinks and apps will be provided. This is always a popular event, so grab your tickets early! https://lnkd.in/gMnW2EdK
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📺 Is it a gamble to shift your entire marketing budget away from linear and towards CTV? Not according to Glenn Valley Foods! Listen to the difference a media mix with CTV made for their company! 🏆 #ctv #adstrategy #realbusinessresults
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🚨 We started a #newsletter! Subscribe to get monthly articles from our executive team, hear about product updates, and be the first to know all the latest news from GroundTruth! The Advertiser's Companion is for marketers who want real business results from their advertising efforts. 📊
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CTV campaigns provide an essential blend of precise audience targeting, brand awareness and real business results. For those wondering why (and how) to launch a successful CTV campaign, grab your copy of our new white paper, in partnership with Ad Age! Click here to claim your copy: https://lnkd.in/grPSmG4y
How to drive real business results with CTV | Ad Age
adage.com
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The trick to getting the best from your campaigns? Remember the bigger picture. Take your customers through each step of the journey. Hear GroundTruth CMO, Brandon Rhoten, talk more about driving real business results, like foot traffic, in our most recent webinar. Link below! ⬇