CKE Restaurants, Inc. brand Carl's Jr.® and PMG show that AI-powered video-level contextual targeting drives better results in CTV. Carl's Jr. wanted to drive more in-store visits and sales to their 1000+ restaurants in the U.S. PMG used IRIS-enabled™ PMPs to reach the brand's target audience in CTV. They converted at a higher rate than all other targeting methods, resulting in: • 35% incremental lift in visits, +21% higher than all tactics including first-party identity, demo, and pub-declared bid-stream data • 152% incremental lift in sales • 2.2X ROAS. Read this case study to learn more > https://bit.ly/4bZrNJC Video-level contextual segments created by IRIS.TV's data partners that utilize AI to analyze video frame-by-frame: Captify®, GumGum, KERV Interactive, Pixability, and Silverpush #casestudy #connectedtv #ctv #programmatic #adtech #ai #contextualadvertising #contextualtargeting
IRIS.TV
Advertising Services
Los Angeles, California 4,719 followers
We provide video data connectivity to enable better viewing experiences and advertising outcomes.
About us
IRIS.TV is the only data platform built for video. We provide video data connectivity to enable better viewing experiences and advertising outcomes. For CTV and online video, we structure, connect, and activate the world’s video-level data. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform for video-level contextual and brand-suitability planning, targeting, and measurement.
- Website
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http://IRIS.TV
External link for IRIS.TV
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Analytics, Video Strategy, Audience Engagement, Personalization, video recommendations, online video, digital video, ott, mobile video, branded content, artificial intelligence, machine learning, deep learning, contextual advertising, contextual video marketplace, programmatic advertising, private marketplace, adtech, data connectivity, and advanced tv
Locations
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Primary
453 South Spring Street, #712
Los Angeles, California 90013, US
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247 Centre St
2nd Floor
New York , NY 10570, US
Employees at IRIS.TV
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Michael Baker
Independent Investor
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Frans Vermeulen
President at PilotDesk | Media/Tech/Data Executive | Advisor | Investor
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Susan Stone
Climate Tech CEO, Founder and Venture Investor || Board President, High Fives Non Profit Foundation
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John Riske
Product Marketing Leader | Arts Non-Profit Board Chair
Updates
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In this week’s edition of Think Inside The Video, we spotlight an exciting case study with streaming TV leader Future Today Inc! By having all videos in their library assigned an IRIS_ID, Future Today is increasing its share of targeted impressions in IRIS-enabled PMPs and is leveraging insight from these deals to target their direct video-level contextual ad campaigns in SpringServe (now part of Magnite). Learn more from CEO Vikrant Mathur. As the Election 2024 heats up our CMO Rohan Castelino discussed with Chris Wood at MarTech how campaigns leverage video-level contextual targeting in CTV. In battleground states nationwide, campaigns aim to extend their reach to win close elections. This means looking beyond the usual geographic and demographic data or building off data in unconventional ways. Don't miss this week's newsletter! #adtech #programmatic #connectedtv #contextualadvertising
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We’re pleased to announce that we've been nominated for the 2024 AdExchanger Awards in the Best Data-Driven TV Campaign category. We were selected for our work with PMG on behalf of CKE Restaurants, Inc.! Click here to learn more about the campaign. 👉 https://lnkd.in/gjjJHVFH Congratulations to all the nominees—we look forward to toasting our success together at the Gala during Programmatic I/O in New York on September 24th. Let us know if you’ll be there, too! #AdExchangerAwards #adtech #programmatic #connectedtv #contextualtargeting #PMG
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IRIS.TV reposted this
The second and, as of now, the final presidential debate is in the books. As we approach another critical election season, political campaigns must rethink how they reach voters. Thousands of voters will decide this race in 15 or so counties across a few battleground states. The key to victory? Aligning message with mindset. By aligning messages with relevant, real-time content, campaigns can engage voters in more personalized, meaningful ways—while ensuring brand suitability and maximizing reach. It was great talking with Chris Wood and MarTech, as we discuss how video-level contextual targeting in CTV empowers political campaigns to make smarter, data-driven decisions, delivering the right message to the right audience at the right time. Check out the article for more insights on how political strategies are evolving! #election2024 #adtech #programmatic #connectedtv #contextuladvertising https://lnkd.in/g8rBNnn3
2024 elections playbook works for brands too | MarTech
martech.org
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🚨 New Think Inside the Video Newsletter is Live! 🚨 As the streaming TV landscape continues to evolve, the opportunity for advertisers to connect with their audience has never been greater. Our latest issue explores how AI and contextual intelligence can help you reach the right viewers at the right time—especially as Q4 approaches. 📈 Featured Case Study with GumGum and Havas: See how a luxury jewelry brand used video-level contextual targeting to increase engagement during Mother’s Day. 💡 Takeaways: • Relevance matters more than ever • Aligning ads with real-time viewer mindset boosts performance • Video-level contextual targeting outperforms traditional targeting tactics 🎯 Ready to make your CTV campaigns more relevant this holiday season? Download our Q4 CTV Activation Guide for expert tips.
Owning Seasonality with Video-level Contextual Targeting
IRIS.TV on LinkedIn
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Another Labor Day is in the books, the kids are back in school, and pumpkin spice is in the air. Understanding how to connect with students and families through streaming platforms will be crucial for success this fall. Our CMO Rohan Castelino sits down with TVREV to explain how video-level contextual advertising is helping advertisers reach CTV viewers with greater precision and accuracy at scale. Hear from experts, including Phil Schraeder at GumGum, Josh Rosen at Reticle, and Annalise Curvelo at Sightly, on how their clients leverage their unique approaches to contextual, emotional, and brand suitability in CTV ad targeting. Explore our Q4 Seasonal Recommendations and build an IRIS-enabled™ PMP today!
Back-to-School: Reaching Students and Families in the Streaming Era
IRIS.TV on LinkedIn
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Ready to kick off the week and level up your CTV advertising strategy? Our partner, GumGum, dives into the power of video-level data and contextual intelligence. Read to learn how both advertisers and publishers can drive superior performance in CTV targeting. #connectedtv #adtech #contextualadvertising
Are you ready to level up your CTV advertising strategy? 📺 In partnership with IRIS.TV, our newest blog dives into how advertisers can maximize ROI, increase brand awareness, and reach audiences through CTV advertising. Our top tip? Marketers and publishers need to go beyond rudimentary CTV signals and lean into video-level data and universal content identifiers as they ramp up their CTV marketing this year and beyond. Read the blog post to learn more: https://bit.ly/3WvzgKd #blog #ctv
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Welcome back to the Think Inside the Video newsletter, where we explore the ever-evolving streaming TV landscape and how the advertising industry can use AI and contextual intelligence to reach the right viewers at the right moments. As political campaigns ramp up for the 2024 election, the battle for voters' attention is increasingly fought on Connected TV (CTV). Our partner Sightly's CEO Adam Katz sits down with TVREV's Alan Wolk to discuss how brands and political campaigns can expand beyond geography to tap into viewer mindset to land their message at the right moment. Our CMO Rohan Castelino sits down with Digiday to explain how campaigns are leveraging video-level contextual targeting with IRIS-enabled PMPs to reach voters watching FAST in swing states. PMG's Sam Bloom expands on how brands are driving massive lift in visits and sales when utilizing contextual strategies that build off their first-party data.
Election 2024: Capturing Hearts and Mindset with Video-level Contextual Advertising
IRIS.TV on LinkedIn
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If political campaigns want to win hearts and minds, they need to reach voters when they are in the right mindset. While campaigns can geo-target in CTV, signal loss and a fragmented supply chain make it hard to efficiently target these viewers at scale. Adam Katz, CEO of our partner Sightly, offers great insight into how they are helping brands use AI and contextual intelligence to reach consumers when they are most likely to watch, remember, and convert.
CEO Adam Katz spoke with TVREV about how our AI-native technology, Brand Mentality® enables brands and political campaigns to connect with CTV viewers more effectively. 📊 As election season progresses, our IRIS.TV-enabled PMPs help campaigns and brands connect with key voter groups. By combining our Brand Mentality profile with extensive video data from IRIS_IDs, we can target and block content with exceptional granularity and flexibility. This ensures your ads align with viewers' content preferences, improving engagement and brand favorability. 💡 Check out the full Q&A to see how Sightly’s solutions can enhance your CTV strategies and campaign impact: https://lnkd.in/ewBjjYiu Adam Katz IRIS.TV TVREV Alan Wolk Nancy (Neumann) Grey Rohan Castelino Richie Hyden Field Garthwaite Annalise Curvelo
Election 2024: Winning Hearts and Mindset with Sightly’s Brand Mentality — TVREV
tvrev.com
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We're looking for a Director of Account Management to join SVP of Business Development Nancy (Neumann) Grey's growing team. If you are passionate about building partnerships that drive innovation in streaming TV, AI, and ad tech, then don't miss out on this opportunity. Apply today!
I am #hiring! Looking to join one of the fastest growing companies in the CTV space- please check out the job below working with our amazing platform and data partners (and me) ! #CTV #contextual #IRIS.TV #