We’re looking forward to seeing you at #DMEXCO🇩🇪 this week! PEER39 International Managing Director, Andrew Morsy, will be there - scan to schedule a meeting today! Viewing on mobile? Schedule here: https://lnkd.in/gtGnMrxX
PEER39
Technology, Information and Internet
New York, NY 3,460 followers
The leading global provider of contextual, suitability, and quality solutions for modern marketers and publishers.
About us
The company’s AI-powered semantic analysis engine is used by thousands of brands, agencies, and publishers to better understand content across web, CTV, in-app mobile, and online video ad placements. Peer39’s targeting, measurement, analytics, and suitability & safety tools are all informed by privacy-compliant, cookie-free data. This ensures that these solutions will help advertisers now, and well into the future of media.
- Website
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http://www.peer39.com
External link for PEER39
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
- Specialties
- semantic targeting solutions, real time bidding, programmatic buying, cookie-free, and CTV
Locations
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Primary
New York, NY 10016, US
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Employees at PEER39
Updates
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Looking to take the next step in your career? We have an opening on our highly regarded Account Management team! Our clients trust our team for our expertise and commitment to delivering results. If you are passionate about client success and love a fast-paced environment, we’d love to connect with you. Apply here - or refer someone you think would be a great fit! https://lnkd.in/gTPADPfe
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Welcome, Perri Hutchinson to our Partnerships team! With over a decade of experience at top companies like Oracle, Quantcast, and Yahoo, Perri has a proven track record of driving client success and managing high-performing teams. We're excited to have her on board and can't wait to see the impact she will make!
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While our Q2 CTV Benchmarks Report did find a slight decrease in bid requests originating from Fake and Divisive CTV channels 🎉, it also shows an increase in Fortune 500 advertisers running in this type of content. 💡 Check out our blog for a summary with more on what we found:
The State of CTV Inventory & Impressions in Q2 2024
peer39.com
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If you're currently using Grapeshot for brand safety controls, we can help you transition off smoothly. Our categories are aligned with the IAB's Brand Suitability Framework across 11 categories for Crime, Hate Speech, and Socially Debated Issues - among others. Easily find them in your preferred DSPs today!
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A reminder that time is not on your side when it comes to moving off of Oracle Ads.
Oracle Ad's Closure Means It's Time To Act
PEER39 on LinkedIn
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ICYMI: If you're currently buying across CTV but struggling to reach your audiences efficiently, at scale, or maintain safety and suitability, we've got you covered. Our VP of Partnerships, Alec Greenberg, sat down with our partners at Yahoo Advertising to chat all things #CTV, specifically why contextual targeting is vital for growth and safety on that growing channel. Read more:
The Growing Importance of Contextual Ads in TV’s New Era | Yahoo Advertising
advertising.yahooinc.com
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We’re looking forward to seeing you at ExchangeWire's #ATSLondon 🇬🇧 next week! PEER39 International Managing Director, Andrew Morsy, will be there - if you're planning to attend, be sure to say hello!