We're at Amazon Accelerate 2024 learning about the latest launches to enhance our clients' performance! Couldn't make the event this year? We've compiled all you need to know 🤝 Check out our top takeaway's from Day 1 of the event 👇 #amazonaccelerate #amazon Amazon Ads Partners Amazon Ads #marketplacemarketing
PODEAN
Advertising Services
WINNER Amazon Ads Partner Awards 2023 - Global Expansion. Global Marketplace Marketing Agency.
About us
Podean is a global, award-winning marketplace marketing agency. Our passion lies in helping clients create enduring, sustainable relationships with the modern digital consumer. Proud to be named the Global Startup Agency of the Year at the Drum Awards for 2021, and recipient of Amazon Ads Global Expansion Award in 2023. Our team of Amazon, marketplace, and eCommerce media specialists are building brands and unlocking ROI for progressive companies across 5 continents.
- Website
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http://www.podean.com
External link for PODEAN
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Amazon Advertising, Programmatic, E-Commerce, Sponsored Ads, and Brand Performance Marketing
Locations
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Primary
1216 Broadway
New York, 10001, US
Employees at PODEAN
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Marilyn Hommes
Senior Talent Consultant at Podean, Livecraft and Pegasus Tech Ventures (Hiring!)
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Michael Kantrow
Founder & CEO of Makeable | Co-Founder Game Time Beverages | Innovator, Entrepreneur, CEO, Board Director, Investor & Advisor | Webby Judge | MBA
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Ashley W.
Managing Director at Podean Australia
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Adam Woolcock
Managing Director MENAT - Podean - Global Amazon Agency & Marketplace Consultancy
Updates
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Feeling overwhelmed determining what metrics to track that will actually move the needle for your business? 😩 We've got you! 🤝 Our team of experts have spent thousands of hours tracking, analyzing, and ultimately determining the metrics that make the most impact for brands. Learn about the KPIs and metrics you should be monitoring, and why they are important to your business, in our latest blog post ➡️ https://lnkd.in/gXbWad5p #marketplacemarketing #marketplacemetrics #ecommerce Amazon Ads Partners
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Last year, Quest Nutrition ranked near the bottom of the Snacks, Sweets, and Breakfast Cereal category and scored in the lower 60% of all brands evaluated on Amazon in our Marketplace Index™ analysis. In just one year, they've moved up 8 spots in their category and are among the top 3% of brands on Amazon US. 👏 Get a peek into their playbook to see how they quickly became a top performing brand on Amazon US ⬇️ #marketplacemarketing #themarketplaceindex #quest #questnutrition
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#workfromanywhere isn't just a perk we have because it sounds nice - we truly believe it allows us to have the best, most productive teams possible to deliver great work for our clients. 💪 Having a team that can work from wherever their computer is allows us to hire talent outside of a select few large cities, bringing with them a wide range of skillsets and experiences. 🤝 It allows our team to better manage their work/life balance, rather than spending 2 hours of free time commuting when they could be spending time with family or doing activities they enjoy. 🙏 It also allows our team to be truly global, with our 5 global regions able to meet with each other face-to-face to collaborate and grow 🌎 Want to #workfromanywhere? Check out our open roles: https://lnkd.in/g6rvujGS #marketplacemarketing #workfromanywhere #hiring #remotework
Around this time last year, I stumbled upon a #WorkFromAnywhere post from Beth Anderson at PODEAN, and it immediately struck a chord—"A workplace that truly embraces remote work and empowers its team to work from anywhere in the world? This is where I belong.” I knew right then I had to be part of the team. Fast forward to a few months later, I was thrilled to join Podean's social commerce division, LiveCraft, as the Director of Social Commerce—and what a journey it's been! Earlier this year, I found myself in a hot air balloon, floating over the pyramids just outside Mexico City—proof that when you set your mind on something, the universe truly conspires to make it happen. I manifested this dream, and now I get to travel the world, live out my passion, and take social commerce to new heights—literally! 🚀 Being a part of LiveCraft and Podean is more than just a job—it’s a constant adventure filled with the freedom to innovate and the support of the most incredible team. Together, we're not only expanding LiveCraft Global into new markets around the world but also transforming social commerce as we know it. Some of my best ideas come when I’m traveling—surrounded by new cultures, new perspectives, and breathtaking views like this one. It’s moments like these that remind me just how limitless our potential is. Here’s to more adventures, more inspiration, and taking social commerce global! #SocialCommerce #LiveCraft #Podean #WorkFromAnywhere
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The Marketplace Index™, the only comprehensive analysis of brands on Amazon, is a great way to analyze what areas your brand is excelling at and what areas need improvement.💡 Luvs came in 15th place of the Baby Care & Diapering category, with room for improvement across areas like retail, media, and customer experience. Leveraging our analysis of over 40,000 ASINs and deep marketplace expertise, we’ve created a set of recommendations to help Luvs and other brands enhance their Amazon performance and boost sales. 📈 Read more about tactics brands can use to improve below ⬇️ Wondering where your brand ranks? Get the full report for here (no email needed!): https://lnkd.in/gk4m3QGQ #themarketplaceindex #luvs #marketplacemarketing Procter Gamble
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PODEAN continues to dominate the Amazon agency landscape in Mexico - the best team, best clients and best partnership with Amazon. We’re proud to again be the premier sponsor of Amazon’s Vendor Summit 2024, showcasing our Vendor Negotiations Guide, E-commerce Research, Marketplace Index results and more. To grow your sales on all Mexico marketplaces, or expand your brand into Mexico, we have the playbook. #amazon #ecommerce #vendor #avn #marketplaceindex #marketplacemarketing
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We are officially in the final month of Q3, with Prime Big Deal Days and the holiday season quickly approaching 🤯 Important deadlines and marketplace updates needed to kick off this crucial time are all in the newest edition of The Marketplace Flash ⚡️ Read more about Amazon's new Marketplace Product Guidance tool, Walmart's premium beauty play, and Amazon's new grocery subscription👇 #marketplacemarketing #amazon #amazonads #walmart #target Amazon Ads Partners Amazon Ads
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Amazon launched Brand Tailored Promotions for Seller Central accounts last year and continues to enhance this feature. Are you leveraging these audience groups for your promotions? These new audience options enable you to target specific users, rather than solely relying on the typical widely-accessible promotions. 👏 Learn more about the different types of audience groups and our recommendations for more targeted promotional campaigns in our latest blog post: https://lnkd.in/g7Fr49FW #marketplacemarketing #amazon #amazonads #brandtailoredpromotions Amazon Ads Partners Amazon Ads
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In 2021, OluKai saw the need to transform their Amazon presence into a direct-sales channel to maximize global growth. To accomplish this, they partnered with Podean to transition from their third-party model and overhaul their marketplace strategies. 💪 Fast forward to today after a fruitful long-term partnership, and we've helped them achieve 46% increase in sales YoY and +37% in ad-attributed sales YoY 💥 Read more about how we achieved this success in our latest case study to be featured by Amazon Ads: https://lnkd.in/gZ2HKH7Z #marketplacemarketing #amazon #amazonads Amazon Ads Partners #amazonmedia
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It's no secret that when E.L.F. BEAUTY finds an opportunity, they go after it full force. 💪 Their presence on Amazon is no different, with e.l.f. not only finding themselves at the top of the Marketplace Index™ Makeup category for the second year in a row, but they have now achieved the highest score in the entire report consisting of 450 brands. 🥇 Read more below to see how E.L.F. BEAUTY continued to improve their already high-ranking score to be the best of the best, including a 100% score in media that is only achieved by 3% of brands. 👏 Get your copy of The Marketplace Index™: https://lnkd.in/gk4m3QGQ #marketplacemarketing #amazon #amazonads #amazonadspartner #elf #elfbeauty #amazonbeauty Amazon Ads Partners Amazon Ads