Climate Week NY kicks off on Monday morning - care to join us? Worldwide, carbon emissions must be reduced by two-thirds over the next decade to avoid hitting a dangerous global warming threshold. Everyone has a role in driving down emissions, that includes those of us in the media and advertising industry. Scope3 is speaking at The Climate Hub hosted by Horizon Media at 10am for a session on how the media industry is coming together to reduce its environmental impact. It's a must-watch for anyone in media who wants to understand where and how they can start to make their advertising more sustainable. Register to watch the broadcast online (or request an invite to attend in person) here -> https://lnkd.in/dTsxR8HP For those who want to get into the specifics, find (or message) Joey Leichman afterward! #greenmedia #climateweekny #sustainableadvertising
About us
Scope3 is the source of truth for supply chain emissions data.
- Website
-
http://www.scope3.com
External link for Scope3
- Industry
- Software Development
- Company size
- 51-200 employees
- Type
- Privately Held
- Founded
- 2022
Employees at Scope3
Updates
-
What better way to wrap up day one at DMEXCO than by gathering industry leaders and sustainability champions for a dinner focused on driving progress. Advocates representing all parts of the industry came together with the shared commitment to advance the conversation on sustainable advertising. The excitement and passion in the room for igniting change within our industry was unmatched. A heartfelt thank you to our incredible guests for their valuable contributions to the evening’s discussion, and to NeoBiota for providing the perfect backdrop for the night. Together, we are building a more sustainable future. #dmexco2024 #greenmedia #collaborationforchange #sustainableadvertising Sandra Goetz Alex Hole Tino Meitz Lori Goode Isabelle Rosière Pierre Mordacq Youmna Borghol Jenny Görlich Beate Rosenthal Paul-Antoine Strullu Kay Aufmwasser Melanie Neuer Björn Kaspring Courtland Dearing Frank Schlieder Nadja Schick Brenda Tuohig Steffen Hubert Luise Laubenheimer Anna-Lena Mikoteit-Zerb Julian Zackl Carsten Sander Rosa Markarian Marion Kölling Giorgi Khutsishvili DMEXCO - Digital Marketing Expo & Conference
-
Scope3 reposted this
Wir freuen uns, Rosa Markarian als Speakerin in unserer Programmatic Breakfast Lounge auf der DMEXCO - Digital Marketing Expo & Conference begrüßen zu dürfen! 🙌 Nehmt an dem Vortrag "Sustainable advertising: Low on emissions and high on performance" des Head of Central Europe bei Scope3 teil und erfahrt: ✅ mehr über das Emissionsproblem, mit dem wir in der digitalen Werbung konfrontiert sind ✅über den aktuellen Stand der nachhaltigen Werbung in Deutschland ✅wie Emissionsdaten uns dabei helfen, ein nachhaltiges digitales Werbeökosystem für die kommenden Jahre zu schaffen. #d3con #d3con24 #programmatic #dmexco #scope3
-
Do you use clicks as a campaign success metric? When University of Tasmania began working with Scope3 to lower the emissions from their digital advertising, the team wanted to ensure they could still hit their campaign goals. So, they worked with Pivotus and Scope3 to eliminate climate risk from their media buys. The verdict: campaign emissions dropped 30%. CTR also dropped (48%, eek), but a closer look at the numbers proved why that wasn't such a bad thing after all -- blocking climate risk also translated to a 264% higher conversion rate! Seriously impressive. Another win for sustainable media, and its ability to help marketers deliver more effective and more efficient advertising. Thank you IAB Australia for inviting us to take the stage and talk about the important steps being taken by marketers and agencies to reduce the impact we have on the planet.
Big thanks to Joanna Georges from Scope3 and Courtney Geritz from University of Tasmania who presented at the measure up conference today. Their presentation was all about gearing up for the October local Ad Net Zero initiative focused on reducing GHG emissions from our activities as an industry. To read more about the measure up agenda, follow the link here: https://lnkd.in/gs-CksW3
-
Scope3 reposted this
In our latest Talks With Teads episode, Brian O'Kelley, co-founder & CEO Scope3, joins Natalie Bastian, Teads' Global CMO, to explore how data and creativity are reshaping the advertising landscape. Key insights include: • Data-Driven Creativity: Using data to craft personalized messages that resonate with diverse audiences. • AI-Driven Campaigns: Enhancing efficiency and personalization with real-time optimization through AI. • Connected TV (CTV): Combining precise targeting with linear and digital strategies for measurable outcomes. • Creativity in a Privacy-First World: Building consumer trust with transparency and innovation. Tune in to learn how brands can stay ahead in a privacy-first world. > https://hubs.li/Q02N61DG0
-
When getting rid of climate risk (meaning high-carbon, low-performing) inventory your media performs better. USAA and Yahoo Advertising are the latest to prove that to be true by working with Scope3 to both measure and reduce their advertising emissions. USAA saw increased cost efficiencies, with a 17% reduction in eCPMs and a 22% reduction in cost per site visit (CPSV)...all while reducing their campaign's carbon footprint. What strategies did they implement to see these results? Read the case study linked below to find out.
USAA, a mission-driven financial services company that provides banking and insurance offerings to the military community and their families, strives to make an impact beyond their product and service offerings. The USAA marketing team shares this commitment, focusing on advertising efficiencies to present the right products to their customers while also being mindful of their impact to our environment. Read more on our blog about how USAA partnered with Yahoo Advertising and Scope3 to make this happen: https://lnkd.in/e2MUgvC2
-
It’s that time of year again… we’re looking forward to seeing our customers and partners at DMEXCO in a few weeks! Want to spend time with us in Germany? Get in touch to book a meeting with the team and then find us on the Agencies Stage (in Hall 8) on 18 September at 2:15pm CET. Brenda Tuohig joins EssenceMediaComm's Iris Althaus and others for a panel about how agencies can help their clients successfully navigate the industry’s shift toward sustainability. Check the comments for more details. #DMEXCO2024 #sustainablemarketing #sustainableadvertising Book a meeting: https://lnkd.in/eCexq5MH
-
Summer in Boston is always special. But it's even better when you get to share it with clients and partners. Thank you to everyone who came out and spent time with us ahead of the BIMA Summer Sizzler. Excellent weather, the historic scenery of Fenway, and engaging conversations about the connection between sustainable media and driving marketing outcomes -- we're already counting down to next year. A huge shout out to our partners Sharethrough and MobileFuse for helping to bring this group together. cc: Mary Cashman, Joshua Hull, Joanna Havlin, Joey Leichman, Josh Stevens, John Pezzullo
-
+1
-
Scope3 started with a counterintuitive insight: that by solving fundamental problems around media waste and efficiency, sustainable marketing would be both more effective and better for the planet. We’ve built the products to deliver on this big idea. The industry has rallied around a sustainable marketing framework that aligns to global standards and regulations. Now it's time to take sustainable marketing mainstream. This isn't just a commercial imperative, it's a climate imperative that we can deploy and scale today. Christina Cubeta has joined Scope3 as CMO to get us there. We're beyond excited to have her in our corner. A transformative leader, Christina has a track record of driving impact for businesses that are reshaping digital ecosystems - read more about what she'll bring to Scope3 on our blog here: https://lnkd.in/gHTFykbb
-
"There is a committed band of people and organizations in this conversation.” Powerful observation from our Head of Product (Creative Production) Gabi Kay on how the push for sustainability standards will continue on post-GARM. The industry as a whole recognizes the importance of these standards in improving measurement and reporting, and what has been a collaborative effort from the start will continue. The same goes for the work we’re doing at Scope3 — we’ll continue playing a role in advancing the standards, educating our partners and supporting them as the industry starts to adopt the framework. More details on what to expect and when from Gabi Kay & IAB Europe's Dimitris Beis via Digiday: https://lnkd.in/emeiipev
GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty
digiday.com