Linear TV is dead? Says who?? 📺 When it comes to College Football, Gen Z is hanging on to linear TV. The implication? Click here to read the full case study with Havas Media Network ➡️ https://lnkd.in/gu24SGVz
VideoAmp
Advertising Services
Los Angeles, California 17,463 followers
Revolutionizing advertising, so everyone wins.
About us
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry. VideoAmp is transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
- Website
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https://videoamp.com/
External link for VideoAmp
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Video Advertising, Multi Channel Optimization, Analytics, Programmatic, RTB, Programmatic TV, Video Advertising Platform, Cross Channel Buying & Measuring, broadcast television, cable television, TV viewership audience data, digital identity, MVPD subscriber data processing, Upfront TV Planning, Cross-Screen Measurement, TV Advertising, Cross-Screen Media Measurement, Cross-Screen Media Planning, Allocation, Attribution, CTV / OTT, FEP, TV Upfronts, and Linear TV Planning
Locations
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Primary
2229 S Carmelina Ave
Los Angeles, California 90064, US
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33 E 33rd St
Floor 12
New York, NY 10016, US
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20 W Kinzie St
Chicago, Illinois 60654, US
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203 Crescent St
Waltham, Massachusetts 02453, US
Employees at VideoAmp
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Nick Chakalos
Board Member / C-Suite Executive / Executive in Residence
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Randy Laughlin
Senior Vice President, Business Development at VideoAmp
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Melva Goffney Benoit
Content and Sports | Data Storyteller | Innovation | Revenue
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Julie Kimball Keating
Strategic Client Partner | Advanced TV, Programmatic Streaming, & Data Partnerships Revenue Executive
Updates
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Say it louder 📣
“Ad Whisperer.” Highly Sought Advisor to Agencies, CMOs and Brands on Adtech and The Future of Marketing ^^ Editor in Chief @ ADOTAT | AdTech | Marketing
VideoAmp is flexing its muscles in the “alternative #currency” game, flashing a jaw-dropping 641% year-over-year growth like it’s showing off at the gym. The company has already locked in $1 billion in media buys and expects to pump that number up to $1.5 billion by 2024. With more than 1,000 advertisers in tow and some serious media muscle from NBCUniversal, Paramount, and Warner Bros. Discovery, VideoAmp is playing ball with the big kids now. The whole thing screams “out with the old, in with the new,” as legacy TV measurement companies like Nielsen watch from the sidelines, desperately trying to stay relevant in an industry that’s already moved on. Marketers are done settling for just eyeballs; they want real action—web traffic, foot traffic, and anything else that screams “results.” Enter VideoAmp, promising outcome-based guarantees that actually mean something in today’s fragmented, cord-cutting, streaming-addicted landscape. Traditional TV networks are shrinking like yesterday’s news, while streaming platforms are pulling in a cool 35% year-over-year revenue boost. If Nielsen’s the grandpa at the party who doesn’t know how to work the remote, VideoAmp’s the one tossing out fancy new metrics and making sure everyone’s paying attention. Aaron Lilly Joshua Dixon Dari Cohan Adam Bush Jenny Wall Conor Burgess Bryan Goski Pete Bradbury Ross McCray
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Currency grade big data + cross-platform measurement and planning solutions = a big step forward for the industry. 💪 Shoutout to all our amazing partners for helping us drive innovation and reach this milestone. Read more here ➡️ https://lnkd.in/gKwYEAnu
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Three more days until Melva Goffney Benoit takes the Sistas In Sales stage! Register below to catch her speak with fellow trailblazers Sheereen Miller-Russell, Sujatha Mamidibathula, and Hannah Ajikawo 🤝 ➡ https://lnkd.in/gta7jCU9
Get ready for an unmissable panel at the 7th Annual SIS Summit! Media Titans Unleashed: Scaling Success Through Strategic Partnerships Date: September 20th Time: 10:30 AM - 11:30 AM Join Melva Goffney Benoit, VP of Sales at VideoAmp, Sheereen Miller-Russell, EVP of Ad Sales/Client Partnerships at Warner Bros. Discovery Bros Discovery, and Sujatha Mamidibathula SVP of Ad Sales SMB Growth at NBCUniversal, as they explore cutting-edge strategies for scaling success in the evolving media landscape. With insights on leveraging partnerships, audience engagement, and the latest innovations in ad sales, this powerhouse panel will show you how to thrive in today’s media world. Moderated by Hannah Ajikawo, Director of International at Sistas in Sales, this session is packed with actionable takeaways that will help you master the latest sales trends and elevate your career. Don’t miss your chance—register now to secure your spot! https://shorturl.at/hZ9dP #SISSummit2024 #WomenInSales #Leadership #SalesSuccess #MediaInnovation #StrategicPartnership
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⚡️ We’re amped to have the brilliant Jessica Jensen join our team! ⚡️ ️Read more here ➡️ https://lnkd.in/ggJUn_2v
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Our very own Melva Goffney Benoit will join Industry leaders, Hannah Ajikawo, Sheereen Miller-Russell and Sujatha Mamidibathula on the Media Titans Unleashed: Scaling Success Through Strategic Partnerships and Innovation Panel at the Sistas In Sales Summit & Gala September 20th. 📣 Stay agile, stay innovative. Register below to hear more on how to scale success in this fast-paced industry we call home. ➡️ https://lnkd.in/geFmnZ7g
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From showrooms to stadiums— automakers are going all in on football. 🏈 Catch a cameo from Jenny Wall and read more about how automakers are increasing their ad spend with the NFL ➡ https://lnkd.in/gPxmWBtK
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🚨 Wake up babe, VideoAmp is now part of Roku's Measurement Program 🚨 Check out our newest case study, where Roku and VideoAmp’s measurement helped a real estate brand increase efficiency across the board. Seeing is believing. Swipe through to see the numbers for yourself. 👇 Click here to read the full case study ➡️ https://lnkd.in/gTnmEypf