🏆 We’re thrilled to share that Yahoo DSP has won the Best Buy-Side Programmatic Platform award at the 2024 Digiday Technology Awards! 🎉 Our collaboration with @InspireBrands set a new standard for media buying efficiency. Discover how Yahoo DSP is helping to transform the TV ad landscape. #DigidayTechAwards #YahooDSP #MediaInnovation #TVAdvertising
About us
Your business matters. And we’re in the business of helping you grow it. We’re a global company with access to one of the largest online audiences, and we know a thing or two about connecting people to their passions. We develop the solutions and insights that create meaningful connections, amplify your brand, and drive impact across advertising, search, and media.
- Website
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http://adtech.yahooinc.com
External link for Yahoo Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
- Type
- Privately Held
Locations
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Primary
Sunnyvale, CA, US
Employees at Yahoo Advertising
Updates
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USAA, a mission-driven financial services company that provides banking and insurance offerings to the military community and their families, strives to make an impact beyond their product and service offerings. The USAA marketing team shares this commitment, focusing on advertising efficiencies to present the right products to their customers while also being mindful of their impact to our environment. Read more on our blog about how USAA partnered with Yahoo Advertising and Scope3 to make this happen: https://lnkd.in/e2MUgvC2
USAA Focuses on Digital Advertising Efficiencies — and finds opportunities to reduce environmental impact | Yahoo Advertising
advertising.yahooinc.com
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We’re excited to share diverse perspectives from industry leaders to help advertisers succeed in today’s dynamic media landscape. Hear from our partner, PEER39, about how contextual targeting isn’t just a time-tested strategy on the web but a growing necessity for effectively reaching audiences as TV becomes more addressable. Dive into the benefits and use cases of leveraging contextual targeting in CTV to drive performance and efficiency on our blog. #CTV #Contextual #DSP #programmaticadvertising
The Growing Importance of Contextual Ads in TV’s New Era | Yahoo Advertising
advertising.yahooinc.com
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We’re excited to announce new milestones for Yahoo DSP through strategic partnerships with Planet Fitness and Rippl, Powered by Bridg. These partnerships will enable advertisers to reach gym-goers and verified shoppers with even greater precision and privacy. Our commitment to expanding commerce media capabilities continues to drive exceptional outcomes for our partners. Read more via AdExchanger: https://lnkd.in/eHGrJdtY
Yahoo DSP Adds Planet Fitness And Bridg’s Audiences To Its Retail Media Network | AdExchanger
adexchanger.com
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We’re truly proud to announce that two of our own—Elizabeth Herbst-Brady and Alia Lamborghini — have been recognized as honorees in Cynopsis’ Top Women in Media for 2024! Alia and Elizabeth’s leadership, innovation, and dedication have not only shaped our success at Yahoo, but have also made a lasting impact on the media industry as a whole. This recognition is a testament to their hard work and the inspiring teams they lead. Please join us in congratulating Elizabeth and Alia on this well-deserved honor! We’re excited to see the continued influence and positive change they’ll bring to the world of media.
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Yahoo Advertising reposted this
This Yahoo DSP integration enhances audience targeting, improves ad relevance, and boosts monetization. 🔍 Key Benefits: * 40% higher eCPM for impressions with Yahoo ConnectID * 34.3% higher win rate for advertisers and publishers * 76% higher eCPM for non-addressable supply with Yahoo Next-Gen Solutions 👉 Read more here https://bit.ly/3yaN4RW👈 Yahoo Advertising DISH Media Andrew Tint Allen Media Group Jeff Quandt Philo Aulden Kaye Yi
Yahoo ConnectID's New Integration Boosts Publisher Profits Without Cookies - AdMonsters
admonsters.com
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Yahoo Advertising reposted this
Harmony Frequency – the first holistic frequency management solution for CTV + digital advertising – is here! Innovid automated frequency intelligence so you can reduce waste, strengthen campaign effectiveness + improve the viewing experience (bye, ad fatigue! 👋). Find out how ⬇ Yahoo Advertising // Association of National Advertisers https://bit.ly/4c9laUy #Innovid #Frequency #HarmonyFrequency #AdTech #CTVAdvertising
Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV & Digital Advertising
https://www.innovid.com
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The Yahoo DSP is proud to announce the full integration of LiveRamp's Authenticated Traffic Solution (ATS) with Yahoo ConnectID, now available to all publishers. This integration empowers partners like Allen Media Group, CarGurus, DISH Media, FloSports, and Philo to unlock new addressable demand and enhance targeting capabilities. This milestone underscores Yahoo's commitment to privacy-first, effective advertising technology. Discover how our new capabilities can benefit your campaigns in this piece from AdMonsters and Yakira Young: https://lnkd.in/eQj9G_-P
Yahoo ConnectID's New Integration Boosts Publisher Profits Without Cookies - AdMonsters
admonsters.com
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Yahoo Advertising reposted this
Leaders in sustainability come from every corner of the ad industry, even when it’s not officially part of their title. Our podcast mini series features many of those voices, starting with Yahoo’s Chandra Cirulnick Listen to our first episode to hear Chandra share stories about her personal connection to the sustainability movement, and learn why Yahoo has jumped at the chance to give buyers the flexibility to ‘choose your own adventure’ when it comes to decarbonization. Find it on on your favorite podcast apps: 🎙 Spotify: https://lnkd.in/eAQu9Y2P 🎙Apple Podcasts: https://lnkd.in/en7geUmH #sustainablemedia #greenmedia #digitalads #adtech #sustainableadvertising #sustainablemarketing
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📣 Attention! Our latest research with Omnicom Media Group and Amplified Intelligence highlights how devices, domains, and formats impact consumer attention and business outcomes. Key Insights: 📺 CTV Dominates Attention: CTV captures the highest Active Attention, delivering 9.7 average Active Attention seconds – nearly 8x more than mobile and 16x more than desktop. 📱 Mobile Drives Sales: While CTV garners higher attention, mobile devices lead in driving conversions. Also, consumers exposed to a brand’s ad had a higher purchase intent on mobile. 📈 Market Share Dynamics: Larger brands benefit more from passive attention, while smaller brands gain more value from active attention. However, CTV benefits brands of all sizes due to high passive and active attention levels. Check out more of the results from the study! #YahooDSP #CTV #attention #adtech
New Global Research Reveals Dynamics of Consumer Attention and Business Outcomes | Yahoo Advertising
advertising.yahooinc.com