8genC’s Post

𝗪𝗵𝘆 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗫? It’s a question I get asked a lot. I didn’t search for the name; it found me.🤩 For weeks, every time I discussed my rebrand—the strategy, the purpose, the vision, the mission, the values—you know the drill—I kept referring to the new entity as “Company X.” 🤔 Initially, it was just a placeholder, a way to distance myself from North 17, to clear my head from all the baggage attached to it. But then, after putting my company through the rigorous rebranding process and watching all the pieces fall into place, one critical element remained: What do I call this new chapter? 💡 I posed the question to someone I trust, and their response was simple: “You already know the name… you’ve been calling it that for weeks.” And just like that, Company X was born. 🎉 Now, don’t get me wrong. This wasn’t just a cheeky choice. The more I thought about it, the more it made sense. ✅ Remember those math problems we struggled with? We were always solving for X. ✅ When searching for treasure, X marks the spot. ✅ X stands for the unknown and “the place” you want to be. Besides all these factual reasons, let’s face it—there’s something a little cheeky about it. It makes people stop and ask, “𝗧𝗲𝗹𝗹 𝗺𝗲 𝗺𝗼𝗿𝗲.” And isn’t that exactly what we aim for with a rebrand? To provoke curiosity, to intrigue, to stand out? Company X isn’t just a name. It’s a symbol of everything we strive to solve, discover, and become. It’s about making noise in a world that often settles for silence. 𝗦𝗼, 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗼 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗫—𝗯𝗼𝗹𝗱, 𝗶𝗻𝘁𝗿𝗶𝗴𝘂𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘂𝗻𝗱𝗲𝗻𝗶𝗮𝗯𝗹𝘆 𝘂𝗻𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲. Get in touch and let’s go on this journey together and create something extraordinary together. 🚀 #BrandTransformation  #RebrandingJourney  #CompanyX  #BusinessGrowth

'We just don't #celebrate here - it's not the done thing'   I wanted to share a personal story with you all, and it's about something I've been working on: celebrating wins.   As an #entrepreneur deeply immersed in the world of technology and sustainability, I've learned that acknowledging success is just as crucial as navigating challenges. 🚀   I'll be honest – I've always struggled with receiving praise. It's not that I don't appreciate it; it's more about my inherent desire to keep moving forward, striving for the next goal. 🎯   However, I realised after sometime that no one in the team was celebrating success. It seems like my aversion to it was having an unintended effect on the culture of my team. It struck me the most when we won a huge project but everyone carried on like it was nothing. It was heart breaking to see my team not feeling like they could celebrate.   Over time, I've come to realize that celebrating wins isn't just about acknowledging personal achievements but fostering a positive culture within our teams and organizations. It's a key element in the journey of culture transformation. 🌐   I've learned that by embracing victories, we not only recognize the hard work and dedication of our teams but also inspire a collective sense of accomplishment. It contributes to a positive work environment, fuels motivation, and lays the foundation for even greater successes. 🏆   So, here's to the journey of growth, both personally and professionally! 🌱   Let's remember to pause, appreciate the milestones, and use them as stepping stones for the next phase of innovation and impact. 💡 ------ I'm curious to know – how do you navigate the balance between humility and celebration in your journey? Share your thoughts below! Let's learn from each other and continue building a culture that empowers everyone to thrive.   🚀#CultureTransformation #CelebratingWins #EntrepreneurshipJourney

Bold ideas can be scary. We've heard it time and time again – so many companies say “we want you to think outside the box” but don’t really mean it. We recently lost a pitch because ultimately our idea scared the prospect, even though they were impressed by it. But, we gave them what they asked for: a bold and unique idea that had the potential to create a FRENZY in their industry. The takeaway is to continue to think outside the box, even if the brand goes in a different direction in the end. This empowers us to be proud of the ideas we put forth and take pride in the work we develop. #BoldIdeas #ThinkingOutsideTheBox #Ideation #Brainstorming #DivergentThinking

I always hear "culture starts at the top." That's why I am headed to Justworks this morning to meet with fellow Founders for #FoundersCircle. A men's group for early-stage founders in NYC to form relationships IRL and work on strengthening the very self they found with. I have 20+ reasons for starting Founder Circle. Today I will share one: a thesis. We all know you need PMF, a GTM motion, talent, and maybe funding. To get these things, Founders need and, importantly, form (on the fly often) certain values and personality traits (i.e., the desire to make money with impact, grit). In my experience, often without reflection on what led to success, successes reinforce certain traits as "effective". Again, these traits drive the culture that drives the business. It's weird that currently, founders build the cultural backbone of the organization on the fly. Worse yet, this self-work often happens in isolation creating the feeling I call "lonely founder syndrome". My vision: Founders work on their values in a community that gets them. My bet: Founders who intentionally form their personal operating model for founding will succeed when otherwise they would not. If you're a Founder seeking a space to vent safely, refresh your passion and grit, and learn from others who face similar challenges (here focused on personal challenges, not sales advice), you are welcome to join us in 2 weeks on 6/14. URL to RSVP is in the comments.

"Cultivating Excellence: Roslin Concepts' Uniqueness in Digital Marketing 🌱" In the digital marketing realm, Roslin Concepts firmly believes that the essence of a brand lies in its culture. The organization doesn't just sell products or services; it embodies a distinctive culture that resonates with its audience. Roslin's commitment to authenticity is ingrained in its brand culture. The organization understands that in the era of transparency, customers seek genuine connections. Roslin fosters a culture that reflects honesty, integrity, and a passion for delivering value. This authenticity is not just a tagline but an integral part of every interaction, from content creation to customer engagement. The workforce at Roslin is the heartbeat of its culture. The organization places a premium on nurturing a collaborative and innovative environment. Team members are not just employees; they are brand ambassadors, living and breathing the values that define Roslin Concepts. This internal alignment spills over into external interactions, creating a seamless and consistent brand image. Embracing diversity and inclusivity is another cornerstone of Roslin's culture. The organization recognizes the strength in differences and encourages a melting pot of perspectives. This inclusive approach not only enriches internal dynamics but also enhances the ability to connect with a diverse customer base. Roslin's commitment to continuous learning and adaptation is reflected in its dynamic culture. In the fast-paced digital landscape, the organization sees change not as a threat but as an opportunity. This mindset permeates every facet of Roslin's operations, ensuring that the brand remains agile, relevant, and ahead of the curve. In essence, Roslin Concepts understands that its culture is not just a component; it is the brand. By cultivating a culture of authenticity, collaboration, inclusivity, and adaptability, Roslin creates a unique identity that goes beyond products and services, establishing an enduring connection with its audience. 🌐 #InvestInYourMind #IntellectualGrowth #LearnEveryday #MindOverMatter #WisdomInvestment #CultivateCuriosity #LifelongLearner #BrainCapital #FeedYourMind #ThinkAndThrive #EducateEmpowerExcel #MindfulInvesting #ReadToSucceed #EmpowerWithEducation #ExpandYourHorizons #InvestInYourself #UnlockPotential #CuriousMindset #KnowledgeDividends #IntelligenceInvestor #LearnGrowProsper #MindWealth #FutureReadyMind #KnowledgeEconomy #ThoughtInvestment #SmartThinking #BrainyInvestor #IgniteTheMind #SuccessThroughLearning

In the symphony of the corporate world, where each one of us plays a unique instrument, the music we create together can resonate with the tones of innovation, teamwork, and success. Harmony in business, akin to melody, requires both individual brilliance and collaborative effort. 🎵🤝 Reflecting upon this, I stumbled across a quote that struck a chord: 🌟 The way to get started is to quit talking and begin doing. - Walt Disney 🌟 - It's a simple yet profound reminder that action is the precursor to achievement. In a landscape where ideas are as abundant as stars in the night sky, it is the gravity of action that forms planets of opportunity and life. - While ideation sparks creativity, it's the doing that fuels progress. Think about it—without the 'doing', would Disney have become the household name it is today? - This quote is a nudge, a push, a clarion call to all of us: ✅ Embrace action over deliberation. ✅ Champion 'doing' over 'dreaming'. ✅ Value progress over perfection. In our busy schedules, it is far too easy to get caught in the hamster wheel of planning. We attend meetings about the next meeting. We draft emails while sipping lattes, speculating the next big move. But at times, it’s not the mightiest leap that carries us forward—it’s the smallest step taken earnestly and swiftly. - 🚀 Let’s be doers. - 🚀 Let's be starters. - 🚀 Let’s be the change-makers who don’t just talk a good game but play a phenomenal one. Now, take a moment. Think of that project, that idea, that change you've been mulling over. What's one thing you can do right now to move from conception to action? How can you make your 'someday' into 'today'? As we inch closer to the end of another quarter, let’s pledge to put our best foot forward—not just for our individual goals, but for the collective symphony we are composing at our desk, in boardrooms, or within virtual realms. And remember, every giant leap in business started with the courage to do the small things consistently. I'm all in for doing and dedicated to fostering an environment where we prioritize action. Are you? #BusinessMotivation #Leadership #TakeAction #Teamwork #Innovation #Entrepreneurship #WaltDisney #DoersUnite

How confident are you that you will reach this year’s goals? Are you ready to deal with all surprises on the way? How can you minimize the unforeseen from the way your board operates? 🥇🥇🥇 When coaching teams or boards I often come across the process of idealization. Following my one to one sessions with the members, I sometimes can draw three completely different images that represent how directors see their group working. Pictures with the good, the bad, and… not just the ugly, but particularly tricky, also the rosy. Directors will often be stunned when they realize how much goes unnoticed because we are conditioned to be polite, particularly when a group first comes together. And that, even in boards that assess their board meetings using google forms or other survey instruments. And whilst some boards collect this kind of info, they don’t necessarily have the insightful conversation about what the data points mean. They just take note of a bunch of numbers and words, look at trends – upwards or downwards, and declare victory without knowing why they have given themselves a 4 out of 5. 🩺 At FitBoard we have come up with a way to thoroughly check your board's pulse, and help you get the insights. Reach out so that we can help you make your year count. https://lnkd.in/e3tsMMfd

🏆 Make your year count. 😊 Six months or so ago, you started out on a new stage of your company’s lifecycle, with a brand-new constellation of board members. 🤾♀️You have assembled a great group of experienced and engaged directors to help steer the company towards sustainable innovation and growth. 🔎No amount of due diligence beforehand can give you the guarantee that you are maximizing the potential, the talent, the standing and the access this board can give the company on its future trajectory. ⛵️Even the best onboarding processes can only do that – onboard directors. 🏹They cannot guarantee that alignment continues after the first few months, when idealization tends to run especially high. Wait, you ask, what's... idealization? That's a process which helps us dream of what we can achieve together. 😍 A process that makes us see a heightened version of one another. 😍 A process that makes us see a heightened picture of where the company can go. 😍 A process that can make us see a distorted image of where the company is at present. No entrepreneur can be successful without it. Yet we can only reach sustainable innovation if we can truly make all players on the board stop every so often to align around the pictures everyone sees in their own head. The way towards great board alignment? ✅Pause to catch up with what everyone is seeing. ✅Refresh your collective hopes for the venture. ✅Ground the board’s alignment in a shared view of what is happening at present. 🎯 And then, go beat your goals for the year! 🎯 Sign up for your board check with FitBoard - today! 🎯 Make your year count! #HighPerformingBoards #futurefit #goodgovernance picture credit: Mark Hapur, Unsplash

I love to be rewarded for my effort, but only when it brings true values💡 💪 Effort is the engine propelling us forward—it's the powerhouse behind every email sent, cold call made, and even those not-so-great meetings and contracts. It's the heartbeat of every fledgling venture. 🕰️🚧 🌟 Yet, values are the compass guiding our trajectory. From my journey, I've seen start-ups thrive when recognition aligns with the foundational principles that define the company culture. It's the secret sauce that fosters a united and purpose-driven team. 🌐🛠️ 💡 Strategic Synergy: Finding the sweet spot between acknowledging hard work and reinforcing core values creates a culture brimming with resilience, innovation, and shared purpose. What's your experience in recognizing efforts or values in start-ups? Share your thoughts below and let's fuel this discussion! 👇💬 #EmployeeRecognition #ValuesDrivenLeadership #BusinessGrowth #StrategicRecognition

Not understanding this is one of the biggest mistakes I made in my career. For years - and even now - I had no idea how much untapped value I was sitting on. --- And I bet it's the same for you. This is the easiest technique to unlock the true value of your business - especially service businesses - without necessarily needing to make a big strategic change at all. (Although you should be thinking about that too). Hope it's of some use. __ 👀 Get the hidden strategies used by the world’s fastest growing brands. Join 15,000 founders getting a new breakthrough strategy technique every week. Link in bio to sign up.