Bob Sparshatt’s Post

What type of messaging works with whom? Check out our latest collaboration with Rumi Naito (hopefully more to come!) about how we can better define messaging in benefit of pro-conservation behaviors according to the audience we want to reach.

Tech Savvy Conservationists: Using Technology to Protect Our Environment In today's rapidly evolving world, the intersection of technology and conservation has given rise to a new breed of environmentalists known as Tech Savvy Conservationists. Armed with cutting-edge tools and innovative solutions, these individuals are at the forefront of protecting our planet and its precious resources. Historical Background: The use of technology in conservation efforts dates back to the late 19th century with the establishment of national parks and the creation of wildlife reserves. However, it wasn't until the mid-20th century that advancements in remote sensing, GPS tracking, and data analysis revolutionized the way conservationists approach environmental challenges. Current State: According to recent statistics, the number of tech-savvy conservationists is on the rise, with a diverse demographic ranging from young tech enthusiasts to experienced scientists and researchers. The proliferation of mobile apps, drones, sensors, and other high-tech tools has enabled conservationists to monitor biodiversity, track animal migrations, and combat illegal wildlife trafficking more effectively than ever before. Cultural and Social Impact: The integration of technology in conservation efforts has not only enabled more efficient and data-driven solutions but has also engaged a wider audience in environmental protection. Social media campaigns, interactive websites, and virtual reality experiences have helped raise awareness and inspire action among the general public. Economic Implications: The use of technology in conservation has also led to cost savings and increased efficiency in resource management. By leveraging data analytics and predictive modeling, organizations can optimize their conservation strategies, reduce environmental impact, and allocate resources more effectively. Technological Influences: Advancements in artificial intelligence, machine learning, and blockchain technology are further revolutionizing the field of conservation. AI-powered algorithms can analyze vast amounts of data to identify patterns and predict environmental changes, while blockchain technology can enhance transparency and accountability in supply chains and conservation projects. Future Prospects: As technology continues to advance, the future of conservation looks promising. From smart sensors and drones to satellite imaging and genetic engineering, the possibilities are endless. Tech-savvy conservationists are poised to lead the charge in harnessing these innovations to protect our environment for future generations. Global Comparisons: While tech-savvy conservationists are making significant strides in environmental protection, global disparities in access to technology and resources remain a challenge. Collaborative efforts between developed and developing countries are essential to ensuring that conservation technology is accessible and equitable for all. In conclusi

🔦 How can we get everyone to act on environmental problems? 📚 Our NEW PAPER (DOI: 10.1111/cobi.14267) examines the different effects of messaging to elicit conservation action across four latent segments of the population based on the level of interest in wildlife conservation - early adopters (committed minority), early majority, late majority, and laggards. 🦁 The study explores this question, focusing on the exotic pet trade in the United States. 💡 Findings 1. Messages about the negative consequences of the exotic pet trade and the power of collective action were equally effective in reducing demand for exotic pets among all segments except for early adopters. 2. The collective action message was particularly effective to inspire early adopters and early majority to take civic action, such as signing a petition for stricter regulations on the wildlife trade. 3. The majority of the population preferred easier action with minimal effort, suggesting why "nudges" are so effective. 4. In contrast, early adopters and laggers were more driven by relational values (e.g., care), but in different ways. 🎯 Success of conservation messaging depends on the action and actor, thus highlighting the need for targeted behavioral interventions. Kai Chan, Rocio Lopez de la Lama, Jiaying Zhao

American Conservation and Stewardship Atlas This digital Atlas helps illustrate and document locally led, partnership-driven conservation and restoration work that is underway in communities across America. This beta version of the Atlas brings together science, data and knowledge on biodiversity, climate change impacts, and equity to help inform and inspire land, water, and wildlife conservation and restoration efforts of individuals, land managers, policymakers, and communities. https://lnkd.in/g8-U6cgb

Every five seconds, the equivalent of one football pitch of soil is eroded. Yet, it takes 1,000 years to generate 3 centimetres of topsoil. Trees in urban areas can cool the air by up to 5°C, reducing air conditioning needs by 25 per cent. Lakes, rivers and wetlands hold 20–30 per cent of global carbon despite occupying only 5–8 per cent of its land surface. Get ready to unleash your inner Guardian and become a Change Maker for our planet! As we celebrate the 50th anniversary of World Environment Day, let’s dive into some exciting ways you can volunteer and make a meaningful impact on our environment. Tree Planting Campaigns: Join local organisations or community groups involved in tree planting initiatives. Get your hands dirty and contribute to increasing green cover, improving air quality, and enhancing biodiversity. Clean-up Drives: Organise or participate in clean-up drives in your neighbourhood, local parks, or beaches. Help ensure our natural spaces stay pristine. Wildlife Conservation: Volunteer at wildlife sanctuaries or rehabilitation centres, assisting conservation efforts. Protecting our precious wildlife is crucial for maintaining the balance of ecosystems. Policy Advocacy: Join environmental advocacy groups and use your voice to influence policies that impact the environment. There are so many ways to help the environment. Remember, every small action counts, and together, we can make a big difference. So, pick a cause that resonates with you, join with fellow Guardians, and let’s create a sustainable and thriving planet for future generations. For more information please go to https://lnkd.in/e4PRC8Rw

Awareness about wildlife and nature conservation is essential for fostering a collective commitment to protecting our natural world and ensuring its continued existence and health. It helps people understand the importance of biodiversity in maintaining healthy ecosystems and how each natural resource contributes to ecological balance. Awareness promotes actions that reduce habitat destruction, pollution and climate change impacts, which are major threats to wildlife and natural habitats. Conservation supports industries such as eco-tourism and sustainable agriculture, providing livelihoods and economic opportunities linked to healthy ecosystems. Educating people about conservation instills values of stewardship and responsibilities towards the environment, ensuring that future generations inherit a sustainable planet.

The Global Biodiversity Framework has clear targets (5 and 9) relating to the sustainable use of wild species for the benefit of people. Yet there are increasing measures by many countries that signed the GBF to prevent sustainable use. In this thought piece, the authors argue that we need to develop transparent measures of sustainability and fairness through voluntary certification. If wild species use is certified as sustainable, safe, legal and a source of benefits for local people, will international markets start opening up? What are your thoughts? https://lnkd.in/dbbKtbGU

Dive into our latest blog: "5 Biodiversity Stereotypes and How to Unlearn Them." Discover the truth behind common misconceptions and learn how to protect our planet's incredible diversity. Let's break the myths and embrace a more informed, sustainable future! 🌳✨ #WorldWildlifeDay #Biodiversity #Conservation #EcoAwareness Read Here: https://lnkd.in/gNdcrv6U

It is clear that the living earth, especially birds of prey and other animals within a complex food chain are being decimated by rodenticides! Our most respected colleagues within the pest control sector have indicated concerns regarding secondary poisoning by these chemicals and the often application misuse in the field, such as placing numerous so called bait boxes next to open food waste containers. Use of rodenticides is disrupting biodiversity and harming “the more than human world”. A step in a better direction is restricting rodent access to food sources with robust exclusionary methods and securing the food waste chain. There may be disagreement among us, but one thing I think we can agree on is finding more sustainable solutions.

We can build conservation conscious enterprises in sub-saharan markets. Enterprises that provide a practical bridge for the use of publicly available knowledge, skills and resources to achieve global goals in threatened environments. Tell me! Do you think your neighborhood is well educated on human activities that pose a threat to wildlife and plants? Ask yourself! At what age did you first hear about the need for you as a person to participate in conservation conscious initiatives. If I am not mistaken, the last five to ten years have lifted the loudest of voices across borders of passionate individuals telling transformative stories on animals, birds, plants plus insects whose role in the health of the ecosystem is very critical for human survival. A number of these are positively changing the way communities around extinction sensitive environments interact with nature. There is now a bridge through initiatives that can be supported to accelerate the knowledge gap between communities and conservation professionals. We limit our potential every time we are convinced that these initiatives can only be supported financially, yes they need finances, but It’s never mandatory for this bridge to be physical or monetary. A vibrant young population is taking a pivotal step in curbing conservation problems on different continents through profitable community tailored initiatives.   Like any other young person driven to accelerate biodiversity conservation, I have a hunger to access mentorship and acceleration programs that is not quenched for the growth of Pause An Experience Be a mentor and quench this thirsty in our journey of building a conservation conscious enterprise!