Innovid’s Post

If you are looking for a place to spend your marketing ad dollars, Netflix may want to chat with you. Just be aware: According to Bloomberg, they are charging twice as much as the competition. In this article by journalist Lucas Shaw, he notes that when it comes to video streaming, "Netflix is the biggest player around (besides YouTube). But when it comes to advertising, it’s still a minnow." However, Netflix sees advertising as a "meaningful" contribution to the business and is bringing more technology and sales in-house as it continues to grow its investments. To read more on advertising here or on other streaming channels, check out: https://lnkd.in/ea7ZAJjV. #fridaymarketingnews #adtrends #netflix #streamingchannels #digitalmarketing #blackdogmarcom

If you are looking for a place to spend your marketing ad dollars, Netflix may want to chat with you. Just be aware: According to Bloomberg, they are charging twice as much as the competition. In this article by journalist Lucas Shaw, he notes that when it comes to video streaming, "Netflix is the biggest player around (besides YouTube). But when it comes to advertising, it’s still a minnow." However, Netflix sees advertising as a "meaningful" contribution to the business and is bringing more technology and sales in-house as it continues to grow its investments. To read more on advertising here or on other streaming channels, check out: https://lnkd.in/ep3iRkSu. #fridaymarketingnews #adtrends #netflix #streamingchannels #digitalmarketing #blackdogmarcom

Did you know that Netflix’s ad revenue per viewer is 53.6% higher than its closest competitor, Hulu? 🫢 Learn to leverage these conditions with our advanced guide to Netflix advertising: https://lnkd.in/dqZYPAce #Netflix #Advertising #NetflixAds

As more streamers (Netflix, Amazon etc) introduce ad-funded models, we will see a lot more TV Ads. And I hope that the quality of the ads will be high*, as these platforms have top quality films and series that these ads sit around, so a crap boring ad will be even more obvious. Accenture research also shows that 63% of UK/US consumers agree that it’s too expensive to pay for all the entertainment subscriptions they want. So expect to see more ad-funded TV in the future. * Using AI to make your ads is optional ;-)

"Netflix has discussed creating #free #versions of its #streaming #service in some markets, namely in #Europe and #Asia, as the company looks for more ways to increase its #audience (...). Top executives at the company have discussed whether to create a free version of the service in far larger #markets, especially those with popular free #TV #networks where it also sells #ads. (Think #Germany or #Japan.) The company has no plans to offer a free service in the #US, where it already reaches the majority of its potential #customer base (...). There are no current plans to do this anywhere — these are just talks, for now. But a free service would help the company reach more people who either can’t afford the service or don’t have a good way to pay for it. It would also address one of the biggest present challenges for the company: creating more #advertising #inventory." When it comes to video streaming, #Netflix is the biggest player around (besides YouTube). But when it comes to advertising, it’s still a minnow." Interesting that the most-talked-about strategy of streaming companies is behaving like #cable #networks - you can't teach an old dog new tricks, but an old bone might even appeal to a young puppy. 😇

Continuing the conversation on advertising, it's intriguing to note that Netflix still must grow significantly in the advertising domain. ways to change this could be incorporating ads across all subscription models or offering a free subscription tier supported by advertising. Another thought-provoking idea from my side: Could Netflix potentially lower subscription fees while allowing users to customize the number of ads they encounter per hour, movie, or season? #Netflix #Advertising #SubscriptionModels #Innovation

📺 CTV long tail (think Tubi, Tastemade, PlutoTV) captures 75% of new CTV hours, but many advertisers are focused on advertising on "premium" CTV inventory (like Netflix, Hulu, Disney+). But this limited approach means advertisers are missing out on the ability to meet audiences when they are giving their full attention. Piqued your interest? Read more from our VP of Strategic Initiatives Hailey Denenberg in AdExchanger's latest on lucrative long tail and why advertisers should think beyond premium channels on CTV. https://bit.ly/3Sly5fb

Netflix has the DNA of a disruptor but as this piece explains, ad-free mass media is proving to be a “blip” and advertising revenue is now key to its growth. “Netflix is no different to Disney, Paramount, Warner Bros. Discovery and Comcast — just another international TV company that is dependent on the same economic equation,” the publication’s editor-in-chief writes. I find it fascinating, though not surprising, that the world’s largest streaming service is headed “back to the future” and the proven economics of traditional ad-funded television. It’s great news for advertisers who will be able to increasingly access Netflix’s valuable audience. https://lnkd.in/esyAsQRX

Facebook started by saying , we are a company which believes in not sharing our space to advertise so that people can enjoy a clutter free UI and customer experience (he bloated a load of things, you can read about that on Google and watch the David Fincher movie for more understanding) These OTT apps started the business by ad free commitment. so that people enjoy a break free view. All promises have gone in drain. Moral - Nothing is free. So back in 2018-19 , curiosity was how these OTT platforms are making money? Mobile operators , subscription money blah blah. As expected they will start showing Ads to fill their kitty. Though these revenue models will generate money and bring avenues to the industry but by doing so they will become what TV cable operator is! Also this gimmick of Target ads is gonna be painful. prime will keep nagging you to buy the search products ( which you might have casually searched for self or someone else). I don't completely buy the point of MOM that prime will have an advantage over others. Netflix being the champions of content and data mining, will succeed eventually. Also don't be surprised if subscription charges skyrocket in a year or two. #tv #primevideo #advertisement