Masonite has been named the winner in Ragan Communications and PR Daily’s Social Media & Digital Awards in the "Paid Social Media Campaign" category for the Masonite Performance Door System "Penny the Penguin" campaign! This award is a testament to the creativity of our marketing team and our agency partners at Morning Walk. Check out the video: http://ms.spr.ly/6044llhSj Learn more about Masonite Performance Door System: http://ms.spr.ly/6045llhSd
Masonite®’s Post
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We've really enjoyed the ad strategy event put on by Motion (Creative Analytics), esp. Mirella Crespi and her infinite insights on what makes social ads sticky... (check the comments for the full link to the event). As Facebook and IG optimizations become more automated, creative is the only thing we can use to stand out. So test. Then test some more. What should you test? HOOKS! We've never prioritized that language in our lives, except for this song that I'm hoping every millennial marketer remembers... So? Wat da hook gon be?! #facebookads #digitalagency
Murphy Lee - Wat Da Hook Gon Be ft. Jermaine Dupri
https://www.youtube.com/
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🪟 Throwing open the Overton window ✨ Charles Vallance, chairman and founding partner of VCCP shares his view on how the thinking of an American political scientist can increasingly find relevance in the contemporary environs of adland. 🔍 The Overton window, a concept named after Joseph Overton, is experiencing a resurgence in relevance, especially in understanding cultural polarisation in today's information age. It illustrates the range of acceptable ideas in society, from widely accepted policies to radical or unthinkable notions. Over time, this window shifts due to various influences, such as social movements or technological advancements. ✨ Applying this theory beyond politics, we see its relevance in industries like media and advertising. In the past, separating creative and media services was unheard of, but now there's a return to integrated approaches. Similarly, in creative awards, there's a shift towards recognizing more curated, one-off pieces over big, successful campaigns. This shift risks losing touch with the audience, the ultimate consumers of these campaigns. 🏆 Awards should celebrate creativity that resonates both within the industry and with the broader audience, emphasising best practices over obscure trends. Cannes Lions' introduction of a humour category acknowledges the importance of popularity in advertising. However, the need for such a category signals a departure from recognising work that truly connects with people beyond the industry bubble. 💡 Let's refocus on celebrating creativity that garners genuine recognition, not just within the ad world but among everyday consumers. After all, the true measure of success lies in resonating with the people who matter most. 🔗 Read the full article in Campaign UK here: https://lnkd.in/e9Ukef3h
Throwing open the Overton window
campaignlive.co.uk
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Specialize in culturally strategic data-based storytelling and branding, USC Annenberg School Graduate Student
The #onyximpact recently released a report analyzing the misinformation in Black media as well as strategic insights on how PR, Advertising, and Media outlets should address the issue of misinformation going forward. Whether this information can be used to aid in a campaign or strategy your are currently building, the information provided here is both enlightening and pertinent to state of media and consumption. https://lnkd.in/eK8jcxgZ
Landscape
onyximpact.org
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Did you miss any of these tips and news from FrontGate Media's posts last week? 🚀 Catch up on the standout posts you may have missed. Keep your eyes peeled for future updates and more spectacular moments. #FrontGateMedia #HighlightReel #ExcitingTimesAhead #FrontGateRecap #HighlightMoments #faithbasedbusiness #faithbasedbranding #christianadvertising #faithbasedmarketing #christianbranding #digitalmarketing #socialmediamarketing #christianadvertisingagency #faithbasedonlinemarketing #faithbasedmarketingstrategy #christianmarketingagency #christiansmallbusiness
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Did you miss any of these tips and news from FrontGate Media's posts last week? 🚀 Catch up on the standout posts you may have missed. Keep your eyes peeled for future updates and more spectacular moments. #FrontGateMedia #HighlightReel #ExcitingTimesAhead #FrontGateRecap #HighlightMoments #faithbasedbusiness #faithbasedbranding #christianadvertising #faithbasedmarketing #christianbranding #digitalmarketing #socialmediamarketing #christianadvertisingagency #faithbasedonlinemarketing #faithbasedmarketingstrategy #christianmarketingagency #christiansmallbusiness
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Did you miss any of these tips and news from FrontGate Media's posts last week? 🚀 Catch up on the standout posts you may have missed. Keep your eyes peeled for future updates and more spectacular moments. #FrontGateMedia #HighlightReel #ExcitingTimesAhead #FrontGateRecap #HighlightMoments #faithbasedbusiness #faithbasedbranding #christianadvertising #faithbasedmarketing #christianbranding #digitalmarketing #socialmediamarketing #christianadvertisingagency #faithbasedonlinemarketing #faithbasedmarketingstrategy #christianmarketingagency #christiansmallbusiness
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Did you miss any of these tips and news from FrontGate Media's posts last week? 🚀 Catch up on the standout posts you may have missed. Keep your eyes peeled for future updates and more spectacular moments. #FrontGateMedia #HighlightReel #ExcitingTimesAhead #FrontGateRecap #HighlightMoments #faithbasedbusiness #faithbasedbranding #christianadvertising #faithbasedmarketing #christianbranding #digitalmarketing #socialmediamarketing #christianadvertisingagency #faithbasedonlinemarketing #faithbasedmarketingstrategy #christianmarketingagency #christiansmallbusiness
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Did you miss any of these tips and news from FrontGate Media's posts last week? 🚀 Catch up on the standout posts you may have missed. Keep your eyes peeled for future updates and more spectacular moments. #FrontGateMedia #HighlightReel #ExcitingTimesAhead #FrontGateRecap #HighlightMoments #faithbasedbusiness #faithbasedbranding #christianadvertising #faithbasedmarketing #christianbranding #digitalmarketing #socialmediamarketing #christianadvertisingagency #faithbasedonlinemarketing #faithbasedmarketingstrategy #christianmarketingagency #christiansmallbusiness
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Did you miss any of these tips and news from FrontGate Media's posts last week? 🚀 Catch up on the standout posts you may have missed. Keep your eyes peeled for future updates and more spectacular moments. #FrontGateMedia #HighlightReel #ExcitingTimesAhead #FrontGateRecap #HighlightMoments #faithbasedbusiness #faithbasedbranding #christianadvertising #faithbasedmarketing #christianbranding #digitalmarketing #socialmediamarketing #christianadvertisingagency #faithbasedonlinemarketing #faithbasedmarketingstrategy #christianmarketingagency #christiansmallbusiness
