Yahoo Advertising reposted this
Harmony Frequency – the first holistic frequency management solution for CTV + digital advertising – is here! Innovid automated frequency intelligence so you can reduce waste, strengthen campaign effectiveness + improve the viewing experience (bye, ad fatigue! 👋). Find out how ⬇ Yahoo Advertising // Association of National Advertisers https://bit.ly/4c9laUy #Innovid #Frequency #HarmonyFrequency #AdTech #CTVAdvertising
Excessive ad frequency is annoying to consumers and wasteful to advertisers. Excessive frequency is annoying to consumers and wasteful to advertisers. Excessive frequency is VERY annoying to consumers and VERY wasteful to advertisers. Bravo Innovid Association of National Advertisers
Nice to see solutions that the industry sorely needs.
A positive step in controlling excessive frequency
Managing Partner @ Harmonic Partners ||| Sales, Product, & Partnerships Leader
1moThis is huge on a few levels, including the user experience!