Yahoo Advertising’s Post

🏆 We’re thrilled to share that Yahoo DSP has won the Best Buy-Side Programmatic Platform award at the 2024 Digiday Technology Awards! 🎉 Our collaboration with @InspireBrands set a new standard for media buying efficiency. Discover how Yahoo DSP is helping to transform the TV ad landscape. #DigidayTechAwards #YahooDSP #MediaInnovation #TVAdvertising

USAA, a mission-driven financial services company that provides banking and insurance offerings to the military community and their families, strives to make an impact beyond their product and service offerings. The USAA marketing team shares this commitment, focusing on advertising efficiencies to present the right products to their customers while also being mindful of their impact to our environment. Read more on our blog about how USAA partnered with Yahoo Advertising and Scope3 to make this happen: https://lnkd.in/e2MUgvC2

We’re excited to share diverse perspectives from industry leaders to help advertisers succeed in today’s dynamic media landscape. Hear from our partner, PEER39, about how contextual targeting isn’t just a time-tested strategy on the web but a growing necessity for effectively reaching audiences as TV becomes more addressable. Dive into the benefits and use cases of leveraging contextual targeting in CTV to drive performance and efficiency on our blog. #CTV #Contextual #DSP #programmaticadvertising

We’re excited to announce new milestones for Yahoo DSP through strategic partnerships with Planet Fitness and Rippl, Powered by Bridg. These partnerships will enable advertisers to reach gym-goers and verified shoppers with even greater precision and privacy. Our commitment to expanding commerce media capabilities continues to drive exceptional outcomes for our partners.   Read more via AdExchanger: https://lnkd.in/eHGrJdtY

We’re truly proud to announce that two of our own—Elizabeth Herbst-Brady and Alia Lamborghini — have been recognized as honorees in Cynopsis’ Top Women in Media for 2024! Alia and Elizabeth’s leadership, innovation, and dedication have not only shaped our success at Yahoo, but have also made a lasting impact on the media industry as a whole. This recognition is a testament to their hard work and the inspiring teams they lead. Please join us in congratulating Elizabeth and Alia on this well-deserved honor! We’re excited to see the continued influence and positive change they’ll bring to the world of media.

The Yahoo DSP is proud to announce the full integration of LiveRamp's Authenticated Traffic Solution (ATS) with Yahoo ConnectID, now available to all publishers. This integration empowers partners like Allen Media Group, CarGurus, DISH Media, FloSports, and Philo to unlock new addressable demand and enhance targeting capabilities. This milestone underscores Yahoo's commitment to privacy-first, effective advertising technology. Discover how our new capabilities can benefit your campaigns in this piece from AdMonsters and Yakira Young: https://lnkd.in/eQj9G_-P

📣 Attention! Our latest research with Omnicom Media Group and Amplified Intelligence highlights how devices, domains, and formats impact consumer attention and business outcomes. Key Insights: 📺  CTV Dominates Attention: CTV captures the highest Active Attention, delivering 9.7 average Active Attention seconds – nearly 8x more than mobile and 16x more than desktop. 📱 Mobile Drives Sales: While CTV garners higher attention, mobile devices lead in driving conversions. Also, consumers exposed to a brand’s ad had a higher purchase intent on mobile. 📈 Market Share Dynamics: Larger brands benefit more from passive attention, while smaller brands gain more value from active attention. However, CTV benefits brands of all sizes due to high passive and active attention levels. Check out more of the results from the study! #YahooDSP #CTV #attention #adtech