Yahoo Advertising’s Post

In his latest column, Jack Wagner breaks down how self-service ad platforms are changing the game in digital advertising. These tools let businesses of all sizes control their campaigns directly, cutting out middlemen. While the U.S. is leading with big players like Google and Amazon, the trend is catching on globally. There are some challenges, like platform complexity and transparency concerns, but advancements in AI and programmatic tech are shaping the future of the space. https://lnkd.in/dRtebqmt

Implementing High-Performance Ad Tech Demand-Side Platforms (DSPs) As companies become more data and software-driven, there is an imperative to reduce the latency gap between the time data is produced and when it is actioned in order to stay competitive. The New Stack article covers a use case that brings billions of data points and thousands of companies together in milliseconds to make instant decisions: real-time online ad bidding. Read here: https://lnkd.in/gKsC5rdq #rtb #realtimedata #dsps #adtech  Follow Aerospike APJ to learn more.

🚀 AdTech Buzz: Roku Innovates 📺, Forbes' Ad Drama 🎭, & Google's Metric Debate 💡! 1️⃣ 📺 Roku Takes Advertising to the Next Level! A recent patent application unveils Roku's exploration into new advertising methods. By overlaying ads on paused content from HDMI-connected devices, Roku aims to expand its ad reach. This innovative approach, while not guaranteed, marks a significant leap in ad-supported streaming, promising more targeted advertising opportunities. 🚀 2️⃣ 🕵️♂️ Forbes’ Subdomain Controversy! Adalytics' latest report exposes Forbes' "www3.forbes.com" for engaging in MFA activities and misleading advertisers since 2017. The incident sheds light on the crucial failures of ad verification processes, spotlighting the urgent need for transparency and integrity in digital advertising. 💼🔍 3️⃣ 🤔 The Ad Strength Debate Among Google Advertisers! Skepticism grows as some Google advertisers question the relevance of the Ad Strength metric. Despite Google's assurance, experts and advertisers alike prioritize campaign performance over automated ratings, igniting a debate on the best practices for digital advertising success. 💡📊 --------------- 🌟 Download the EnlightMe app for more AdTech News ➡️ https://lnkd.in/dESWNncw 🎧 Or tune into our Innovation Pulse podcast on Spotify: https://lnkd.in/d9cWuJuV #EnlightMe #enlightmenews #TechNews #Innovation #AdTech #DigitalAdvertising #MarketingInnovation #AdVerification #Advertising #GoogleAds #Roku #Forbes #AdStrength #CampaignSuccess #InnovationInAds #TechnologyInAdvertising #AdIndustryNews

There are significant changes happening in the Ad Tech industry this year. AI advancements are driving creative automation and insights. CTV advertising is become more and more popular as traditional companies keep excluding smaller companies from purchasing with their spend & commitment requirements. Not to mention, the political advertising that will dominate your local TV stations inventory leaving you out to dry with "makegoods". Cookie depreciation is happening & happening fast, leaving your current DSP in a bind as our industry adapts to privacy friendly solutions. So make sure you're having conversations with your providers on their plan to navigate this change. Overall, the Ad Tech industry is evolving & slowly taking over the world of advertising. Please enjoy this quick read below & let me know your thoughts! Don't be a bandwagon be a trendsetter & get ahead of your competition by including programmatic advertising into your plan today! My DM's are always open.

Absolutely 🔥 couple of weeks of press for Yahoo DSP! Starting with articles on our extremely efficient and effective Advanced TV offering, to our SPO/MFA publisher solution Yahoo Backstage, and now a great recap of our Blueprint Performance product. Blueprint is our solution leveraging machine learning on steroids, making ad buying easier and performance higher. Some highlights: *For a 50 advertiser test group we saw a 30% improvement in performance measured across a number of different KPIs *Ad agency PMG tested Blueprint on multiple campaigns in May and saw a 50% decrease in CPA and an 80% increase in ROI compared to April  *Blueprint is very transparent - advertisers can dictate where they want ads to be delivered, how often, and at what price - and they have the ability to adjust campaigns with performance reporting down to the publisher level Let me know if you want to chat about any of our recent articles/product news. https://lnkd.in/eCCxt-uT

Two months into the new year and the future of digital advertising is already taking shape. According to a recent study by Insider Intelligence, programmatic ads made up 90% of all digital display advertising in 2023, and it's no surprise that in 2024, programmatic will continue to evolve as the major delivery channel for marketers with new tools and strategies. Advertisers are well-positioned to shift their ad-buying behaviors as companies embrace algorithm-driven marketing strategies, automation, and AI. These trends will continue to gain momentum in 2024. Private marketplaces (PMPs) have become a popular choice for advertisers to manage a much bigger portion of their ad buys. This move was driven by two big 2023 ad tech initiatives: optimizing ad spending while protecting against ad fraud and ensuring brand safety through transparency and quality assurance. Insider Intelligence predicts that the programmatic marketplace will surpass $50B by 2025, but it will require a continued focus on quality and addressing fraud claims. The question is, can the industry get there? What do you think it will take? Let's keep the conversation going. #digitaladvertising #programmatic #marketingtrends #AI #adtech #displayads #Emodo

Tinuiti’s latest report reveals key shifts in digital advertising. AI tools like Meta’s Advantage+ and Google’s Performance Max are gaining traction, but early results show potential drawbacks, including a drop in Google’s click-through rates. Meanwhile, TikTok ad spending is up 10% despite regulatory uncertainties, and YouTube is seeing strong growth in connected TV. Amazon and Walmart Connect are making significant moves in CTV and retail media. Staying agile is crucial as the digital ad landscape evolves rapidly. #DigitalAdvertising #AdTech #AI

how to make programmatic an important part of their overall sales and revenue strategy DOOH Academy

In this edition of our ongoing summary of media and marketing financials for November, we go through the A-M of ad tech companies, and how the firms serving, measuring, and verifying inventory across the supply chain are faring in the current market. https://lnkd.in/gCjED4Fu #earnings #financials #media #marketing #adtech #programmatic #martech

Programmatic supply chains are in constant flux.   For example, thanks to our friends and partners at DeepSee.io - Publisher Intelligence we know that the number of identified ‘made-for-advertising’ (MFA) sites grew by 1,281 domains over a recent five-week period. That’s 256 new MFA domains per week.   Given the ANA’s Programmatic Media Supply Chain Transparency Study found that up to 42% of ad spend goes to ‘made-for-advertising’ (MFA) websites, this poses a serious challenge to the value brands can extract from their programmatic investments.   It’s also why one-off supply-chain assessments aren’t nearly enough and it’s why advertisers need always-on #logleveldata management to take back control.   Find out more at: https://lnkd.in/e3J3H3uC #programmatic #programmaticadvertising #transparency