Yahoo Advertising’s Post

When getting rid of climate risk (meaning high-carbon, low-performing) inventory your media performs better. USAA and Yahoo Advertising are the latest to prove that to be true by working with Scope3 to both measure and reduce their advertising emissions. USAA saw increased cost efficiencies, with a 17% reduction in eCPMs and a 22% reduction in cost per site visit (CPSV)...all while reducing their campaign's carbon footprint. What strategies did they implement to see these results? Read the case study linked below to find out.

Why should you focus on sustainability? To help the planet? To see great campaign results? How about both! USAA saw a 17% reduction in eCPMs, 22% reduction in CPSV and an 11% reduction in total emissions! Check out the amazing results below and reach out if you would like to learn more about our Scope3 measurement and reduction solutions.

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Did you know that, due to an interpretive rule from the CFPB, all digital marketers who contribute to a financial institution's ad campaigns are subject to the CFPA? Here's what finserv marketers need to know to comply: https://ow.ly/evts50Qf55f #digitaladvertising #CPFA

WOW, “… not my fault, …I trusted others, …others were wrong, too, …I’m the scapegoat”.  She misses the truth of leadership. Leaders are the scapegoat. They are responsible of the performance of their organisation. Its performance, failings, and perceptions. They get the glory, the accolades, the paycheck – and the responsibility! The CEO of Optus stepped down following data breaches and widespread outages. CEO CommBank for the banks non-compliance with anti-money laundering regulations. Bank of Queensland, Telstra, Vocus, a parade at Australia Post.  CEO Barclay’s for reputational damage, CEO Volkswagen for the emissions scandal.  The list is almost endless, the actions swift. She was moved sideways, given a sinecure at Defence until the Royal Commission handed down its findings, when she then resigned because her position became untenable. It is astounding that it took a Royal Commission, and a 15-month investigation by the APSC to find that she transgressed the values of the public service.  She simply failed in her job. Robodebt failed hundreds of thousands of people relying on the public sector. It did immeasurable damage to the public sectors reputation. The government, the Secretaries and the APSC, in avoiding action, also failed the tens of thousands of public servants who they lead. The responsibility of a leader is to deliver the organisations outcomes. Their obligation is to those who are giving their all. Hiding behind pseudo-fairness and process to avoid an uncomfortable decision with someone who clearly hasn't performed is being unfair to both the public and the public service. Responsibility and accountability matter little if there is no consequence for failure. If the public sector wants to rebuild trust, the APSC, the Secretaries, and the Government need to take responsibility for themselves and hold themselves to the highest standards. https://lnkd.in/gN6udPs4 Kiah Katy Gallagher

Are You Caught in the 'The Big Short' of Digital Advertising? Yesterday, I rewatched The Big Short—a reminder of the devastation caused by blind trust in seemingly robust systems. Just like the unsuspected collapse of the 'solid' housing market, today’s digital advertising landscape is fraught with its own version of subprime mortgages—Sophisticated Invalid Traffic (SIVT). Back then, confidence in the housing market was unshakable, rooted in blind trust and supported by misleading ratings. Fast forward, and we see a similar scene unfold in digital marketing. Many marketers display unwavering faith in campaigns showing good conversions, not realizing they’re often just bots—a bubble waiting to burst. For many, this bubble has already burst! Just as major financial institutions were blindsided by their own misconceptions and conflicts of interest, digital marketers awed by proprietary solutions risk finding themselves in a 'Big Short'—unless they seek unbiased, third-party validation. Are we on the brink of witnessing the 'Big Short' of digital marketing? It's time to peer beneath the surface. Ensuring your ad spend contributes to brand growth involves embracing comprehensive, third-party verification—beyond the dazzling demos of in-house tools. #DigitalMarketing #AdFraudPrevention #BrandSafety #TheBigShort #DigitalAds #MarketingTech #FraudDetection #AdFraudSolutions #MediaBuying #PerformanceMarketing

Good afternoon, everyone! It's Matt! Today, I want to share how you can analyze your Facebook ad campaigns like a marketing guru. This is the most overlooked aspect, but in my opinion, it's the most important. You need to know what's going on at all times to make informed decisions and scale your ads effectively. Here's the video: https://lnkd.in/dpknaizb P.S. I recommend watching the video at 0.75x speed, since I tend to speak fast. This will help you better understand the content. If you find it helpful, consider subscribing! Take care, Matt #financialadvisor #insuranceagent #insurancemarketing #digitalmarketing #insuranceleads #Annuityleads #fbads #insuranceagency #insuranceagencyowner #financialprofessional #instagramads #cfp

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Simple Steps to Copy and Analyze Successful Facebook Ads for Easy Wins! [Insurance & Financial Marketing] Here's the video: https://lnkd.in/gsdYEiBr P.S. I recommend watching the video at 0.75x speed, since I tend to speak fast. This will help you better understand the content. If you find it helpful, consider subscribing! Take care,  Matt #financialadvisor #insuranceagent #insurancemarketing #digitalmarketing #insuranceleads #annuityleads #fbads #insuranceagency #insuranceagencyowner #financialprofessional #instagramads #iuleads

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