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Bucherer

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Bucherer Ltd.
Native name
Bucherer AG
FoundedSeptember 2, 1888; 136 years ago (1888-09-02)
FounderCarl F. Bucherer
Key people
Guido Zumbühl (CEO)
Anette Weber (CFO)
Patrick Graf (CCO)
Revenue$1.8 billion (2022 estimate)
Number of employees
2,400+ (2022)
ParentRolex SA (since 2023)

Bucherer Ltd. (also Bucherer Group) is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin.[1]

In 2023, Bucherer was bought by Rolex.[2]

A Bucherer timepiece in Berlin

References

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  1. ^ "Watch Brands at BUCHERER". www.bucherer.com.
  2. ^ Hirota, Masayuki (25 September 2023). "Rolex breaks taboo with takeover of Bucherer". SWI swissinfo.ch.
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