10 12 Theory Quotes

“10.12 Theory: The Other Side of the Coin Theory: To add extreme value don't be 'a dime a dozen.' Be unique. Make your unique value relevant by being the complementary other side of the coin.”
― Richie Norton

“The 10/12 Theory: If you're just like 10 out of 12 people in a room, you add no value.”
― Richie Norton